It’s always fun to chat about a brand new product. So we really looked forward to our conversation with Blayze founder Dion von Moltke. After a random look into Brian’s experience with Michael Jordan & his first commercial, the episode examines Dion’s first career as a professional Formula One racer, and how his early experience with mentors ignited his passion for coaching. Then we discussed how to infuse that passion into the brand and some ways to leverage Blayze coaches as content creators for social media as part of a broader inbound campaign. We also talked about the aesthetic of the website and the importance of SEO. As always, money limits how much you can do when you’re just starting out, but we kindled a lot of fires and look forward to seeing how Blayze grows in 2021.