5 episodes

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

Reach out to us at podcast@bemeaningful.co

https://bemeaningful.co

Be Meaningfu‪l‬ meaningful

    • Business
    • 5.0 • 4 Ratings

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

Reach out to us at podcast@bemeaningful.co

https://bemeaningful.co

    Dion von Moltke - Founder of Blayze.io

    Dion von Moltke - Founder of Blayze.io

    It’s always fun to chat about a brand new product. So we really looked forward to our conversation with Blayze founder Dion von Moltke. After a random look into Brian’s experience with Michael Jordan & his first commercial, the episode examines Dion’s first career as a professional Formula One racer, and how his early experience with mentors ignited his passion for coaching. Then we discussed how to infuse that passion into the brand and some ways to leverage Blayze coaches as content creators for social media as part of a broader inbound campaign. We also talked about the aesthetic of the website and the importance of SEO. As always, money limits how much you can do when you’re just starting out, but we kindled a lot of fires and look forward to seeing how Blayze grows in 2021.

    • 26 min
    Dan Vaughan - Executive Director of Digital Product at USA Cycling

    Dan Vaughan - Executive Director of Digital Product at USA Cycling

    We have a little history with Dan Vaughan, Executive Director at USA Cycling, and were eager to hear about his new role at the governing body. In this episode, Dan shares the organization’s vision to evolve from certifying races to influencing culture and someday seeing cycling become as popular in our communities as little league baseball and AYSO soccer. We discuss how the sport is actually many sports – from extreme to competitive to recreational, each with their own psychographic – and draw parallels between AYSO, USSA (skateboarding) and WSL (surfing). We also discuss how the coronavirus has forced USA Cycling to pivot to virtual and double down on their brand strategy going forward. By the end, we were just getting warmed up, but it was clear Dan had an ambitious project list, so we reluctantly let him get back to work.

    • 30 min
    Hobbs Magaret - Founder of Sisters Cattle Co.

    Hobbs Magaret - Founder of Sisters Cattle Co.

    When brand agency Meaningful discovered this pioneer purveyor outside of Bend, Oregon, they knew they had to get the founder on their podcast. Hobbs Magaret not only has one of the coolest names on the planet, he is a true visionary who sees cattle as a vital part of a larger ecosystem that rehabilitates the land, improves agriculture and reduces global warming. If that sounds like a reach, listen in. The conversation ranges freely from cows to forest fires to pandemics to FDA regulations to Wes Jackson, D2C and Tik Tok.

    • 41 min
    Luke O’Shea - CMO of 2XU

    Luke O’Shea - CMO of 2XU

    Can compression athletic wear make the world a better place? Give 2XU head of marketing Luke O’Shea 50 minutes and hear him kick around the Melbourne-based company’s big vision with brand agency Meaningful. We talk candidly about moving beyond product success to helping people lead healthier lives, and how a compelling brand vision will energize stakeholders, from professional and amateur athletes to every 2XU employee. The conversation is unscripted and unrehearsed, with an Australian accent.

    • 55 min
    The meaning of the Be Meaningful podcast.

    The meaning of the Be Meaningful podcast.

    Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

    In this short introductory episode, the three founders explain their vision while touching on subjects like the challenge of change, the symbiosis between business and marketing, the trust crisis and putting theory into practice with a real brand. It is also the episode where it became clear that Brian talks too much.

    • 13 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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