DissedMedia: A Startup Story DissedMedia

Welcome to another episode of DissedMedia's Startup Story, where we dive deep into the journeys of entrepreneurs and the businesses they’ve built and scaled. In this episode, we’re thrilled to have Herb Cogliano, an International Executive Business Coach and seasoned entrepreneur, who shares his insights on the Scaling Up methodology and its transformative impact on businesses.

Show Notes:


[00:00:00] Introduction to the episode and guests, Ben Olmos and Alan Landry.
[00:01:00] Welcoming Herb Cogliano to the show.
[00:02:00] Herb’s journey from knowing he was born to be an entrepreneur to leading his family business to success.
[00:03:00] The pivotal moment Sullivan and Cogliano embraced the Scaling Up methodology to overcome growth stagnation.
[00:05:00] Achieving double bottom line - profit with purpose, and the decision to exit the family business.
[00:06:00] Founding Aspire Growth Advisors and the motivation behind it.
[00:07:00] The challenges of scaling from startup to mid-market and how the Scaling Up framework addresses these issues.
[00:10:00] The importance of a clear vision and aligning the team with core values for effective scaling.
[00:15:00] Common pitfalls in the journey of growth and how to navigate them.
[00:20:00] Transitioning from working in the business to working on the business - increasing operational bandwidth.
[00:25:00] The significance of peer networks and mastermind groups in business growth.
[00:30:00] Herb’s role as a professor for the Scaling Up Master's Business Course and the concept of masterminding.
[00:40:00] Discussion on leadership and the importance of developing a strong team around you.
[00:45:00] Aspire Growth Advisors’ approach to helping businesses scale and the tools they use.
[00:50:00] Closing thoughts and where listeners can connect with Herb and learn more about Aspire Growth Advisors.

Resources Mentioned:


Mastering the Rockefeller Habits - Scaling Up by Verne Harnish
Aspire Growth Advisors

Connect with Herb Cogliano:

You can also connect Herb and Aspire Growth Advisors through their social media links on Facebook, LinkedIn and X (formally known as Twitter).



For more insights and actionable advice from successful entrepreneurs, stay tuned to DissedMedia's Startup Story.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/a-startup-story/message

Ben and Alan discuss their journey with DisedMedia, including recent guest contributions, the focus on daily content publication, and efforts to optimize the website for search engines. They highlight the use of social media tools for content distribution, the importance of SEO, and their goal to reach operational break-even. They also touch on feedback from the community, the potential of content to make a positive impact, and future plans to grow the audience without relying solely on ad revenue. The episode emphasizes continuous improvement, the value of organic growth, and the challenges of reaching break-even along with increasing website traffic and audience engagement.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/a-startup-story/message

Ken Arrington discusses his journey from a successful corporate sales job to living a life of mission and faith. Ken shares his experiences with the commercialization of churches, emphasizing the importance of separating the profit motive from the purpose motive, especially in nonprofit organizations. He talks about his disillusionment with the business model many churches adopt and his efforts to serve communities genuinely without expecting anything in return. Ken also recounts his family's decision to give everything away and move first to Wales and then to Puerto Rico to continue their mission work, focusing on creating sustainable, community-focused projects. His story highlights the challenges and rewards of living a faith-driven life, prioritizing community and service over profit.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/a-startup-story/message

Episode 16 of "DissedMedia A Startup Story" features Ben Olmos and his co-host Alan Landry who are joined by board members Keith Watts and special guest Danyelle Jinks. This episode focuses on Danyelle's professional journey and her expertise in change management and coaching. Key themes include the challenges and strategies of managing change in organizations, Danyelle's career path, the unique challenges faced by women and people of color in leadership roles, and insights into effective coaching and mentoring techniques. There is also discussion about the vision and content strategy of DissedMedia, highlighting the importance of authentic and pragmatic content in business.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/a-startup-story/message

Episode Summary:
In this episode, Ben Olmos, along with co-host Alan Landry and board member Keith Watts, delve into the complex world of sustainability and greenwashing with expert John Pabon. Author of The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You, John talks about his global journey in sustainability as we uncover critical aspects of green business practices and the multifaceted nature of sustainability.

Featured Guest:
John Pabon, has two decades of experience in environmental conservation, including a role at the United Nations and global research. John now spreads awareness through books, business consulting, and keynote speeches. Author of "Sustainability for the Rest of Us," and "The Great Greenwashing," John helps consumers to make informed choices, aiming to transform sustainability from theory to impactful, practical strategies.

Key Topics Covered:


John's Background and TikTok Influence:


John's unique journey from a TikTok video to becoming an influential voice in sustainability.
His global experiences and how they shaped his understanding of sustainability.


Sustainability in Corporate World:


The role of the United Nations in John's career.
The transition from politics to sustainability consulting.
Understanding sustainability as an umbrella term encompassing environmental, social, and corporate governance aspects.


Challenges and Strategies in Sustainability:


The need for a shared definition of sustainability and conscious consumerism.
The dangers of “doomism” and the importance of proactive engagement.


Corporate Greenwashing:


How companies often mislead about their environmental efforts.
The necessity of truthful corporate communication in sustainability.


Activism and Business Engagement:


John's views on the role and tactics of activists.
The power of businesses in driving sustainability, exemplified by Walmart’s supply chain initiatives.


John's Books and Approach to Writing:


His books aim to make sustainability relatable and accessible.
Writing style focused on demystifying sustainability and encouraging practical, strategic approaches.


Vision for a Sustainable Future:


Insights on corporate change, R&D, and the impact of major industries on sustainability.
John's hopes for pragmatic approaches to a sustainable future.



Episode Conclusion:
The episode wraps up with a discussion on the complexities of corporate change, the importance of research and development, and the role of major industries in sustainability.




---

Send in a voice message: https://podcasters.spotify.com/pod/show/a-startup-story/message

Participants:


Ben Olmos: Host
Alan Landry: Co-host
Stefan De La Guardia: Guest
Keith Watts: DissedMedia Board Member
Colin Chase: Guest


Experiences of Job Searching:


Stefan shares his journey of job hunting post-graduation, highlighting the challenges and persistence required in the modern job market.
Colin, an industrial engineer with a political science degree, discusses the paradox of job qualifications versus actual skills and experience.


The Role of Education and Degrees:


The panel debates the importance of degrees in various industries, like pharmaceuticals, where a degree is often non-negotiable.


Hiring Practices and Challenges:


Insights into how hiring has evolved, focusing on how over-qualification can sometimes hinder finding the right candidate for a job.
The discussion touches on the art and science of hiring, the value of mentors, and the need for practical leadership skills.


Transition from Tactical to Strategic Roles:


A key topic is the shift from tactical, hands-on roles to strategic, leadership-focused positions. This transition is crucial for career advancement but often challenging.


Leveraging Social Media and Networking:


Strategies for utilizing platforms like LinkedIn, Instagram, and Meetup for networking and job searching are discussed.
The importance of making genuine connections and leveraging technology to access opportunities is emphasized.


Advice for Young Professionals:


The panel offers advice on perseverance, the importance of networking, and the value of aligning with individuals who share similar values and goals.



Key Takeaways


Persistence in Job Search: The process is challenging but staying the course is crucial.
Degree vs. Skills: In some fields, degrees are mandatory, while in others, skills and experience can outweigh formal education.
Strategic Networking: Utilizing social media and personal networks effectively can open doors to opportunities.
Leadership and Growth: Transitioning from doing tasks to leading strategically is vital for career progression.
Mentorship and Advocacy: Having mentors and advocates in your network can significantly impact career advancement.




---

Send in a voice message: https://podcasters.spotify.com/pod/show/a-startup-story/message