The tech industry is suffering from a talent gap largely created by stale employment models. The professional talent is out there, but many desire different ways of working.
As we sit at the dawn of a new decade, winners and losers and tech may be decided by the ability to close the skills gap by using flexible employment models, including incorporating highly skilled in-demand distributed talent into their organization.
This is NOT the gig economy, which is based on undifferentiated skills. This is about a growing number of professionals in the tech industry who, for a wide range of reasons, have consciously decided to shun the traditional office model in favor of using their skills and talents to help companies achieve specific goals. In this model, the location of the company and the employee are largely irrelevant. It’s about closing a skills gap as fast as possible. This is the talent economy.
This is a fascinating model that is set to explode. It comes with challenges and rewards for both the professional and the company.
This podcast will cover many issues related to remote work and distributed talent, from both the talent and company perspective.
Some of the topics we’ll explore include:
• How to incorporate distributed talent into your workforce.
• Lower costs and faster results with distributed talent.
• Getting started as a distributed professional.
• The impact of potential "gig economy" legislation on distributed professionals.
• The distributed agency model.
• Tools and resources for distributed talent.
These are exciting times. I predict that by the end of this coming decade, in households with two professionals, at least one of them will not work in a traditional office environment. This journey will have many ups and downs that I hope we can explore together. Let me know if you have topics around distributed talent to explore.
From Corporate Executive to Distributed Startup Founder
Many professionals start careers with a specific goal and work tirelessly every day to achieve that goal. But then what? Matt Berry is a former marketing and communications executive at a very well know major technology company. Like many, he started as a young professional, excelled at what he did, and his performance led to rapid promotion. And then he left. Three years ago, Matt gave it all up to start Conversion Marketing, a marketing and communications agency that specialized B2B technology. In this week’s episode, Matt talks about the professional and personal needs he filled by starting his agency, the importance of not attempting to do everything, and how he built and scaled his team of distributed professionals spanning the US, Canada, and Europe.
A Distributed Startup Pivots to Sieze Opportunity
Startup success often depends on the ability to respond to change quickly. Lunchpool, born out of winning the 2018 Tampa Bay Startup Weekend Competition, set out to use technology to foster meaningful human connections in the workplace. Responding to changes in the market, they have pivoted to delivering exceptional virtual event experiences that feel like the real thing, including virtual interactions with groups that are challenging to relocate on other platforms. Additionally, Lunchpool takes advantage of the flexibility offered by a distributed team. In this episode, CEO Alex Abell discusses how he manages his team, the positives and negatives being distributed, and how the transition to virtual events started. He also offers excellent advice to startups looking to scale.
Building the World’s Largest Network of On-Demand Marketing Talent
When CEO Heidi Davidson launched Galvanize Worldwide more than five years ago, the concept of on-demand distributed talent was still in its infancy. Those initial conversations with clients and prospects were a bit challenging. No offices and all employees/contractors were distributed across the U.S. and Canada. But Heidi and co-founder Jeff Gadway never diverted away from the lunch table discussion that conceived Galvanize. Today, with over 80 members, Galvanize is the world’s largest network of on-demand distributed marketing and communications professionals. In this week’s episode, Heidi discusses how Galvanize started, scaled, and how the conversations with clients have completely changed over five years. Heidi also provides insights on the ideal candidates to participate in this freelance model, including professionals who want flexibility, are in between jobs, moms or dads who need to be home for school-age kids, and baby boomers nearing retirement who still can contribute valuable skills and experience.
Marketing and Client Management Strategies in the Wake of COVID-19
Not specifically focused on Distributed Talent, but COVID-19 is creating challenges for all of us. This episode is a recording of a webinar I participated in with Kathy Keating, Founder, ProInsComms and Heidi Davidson, CEO, Galvanize WorldWide. We discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.
Remo Delivers an Authentic Experience for Virtual Events and Remote Teams
Everyone, by now, is familiar with the likes of Zoom, WebEx, and Microsoft Teams. If you need basic video conference capabilities, Remo CEO Ho Yin Cheung would suggest using one of those. If you want to truly connect with remote teams or attendees of a virtual event on a human level, Remo offers something completely different. Remo fosters interactive collaborations, networking opportunities, and delivers a virtual attendee experience not available on other platforms. They provide the most natural virtual experience possible today. On top of that, Ho Yin built Remo as a company from the ground up using distributed talent. Based in Hong Kong, he manages a team spread across time zones from China to Europe to the US. In this week’s episode, Ho Yin details the Remo user experience as well as provide insights into building a completely remote team. We also discussed different employment models as startups like Remo scale, including the value of remaining mobile-first versos a hybrid approach. If you are a startup looking for direction on building out your team or the organizer of a virtual event, Ho Yin delivers excellent insights.
Filling The Networking and Resources Void For Distributed Marcomms Professionals
Marketing and communications professionals are among the fastest-growing segment of the distributed workforce. After successful careers in-house or at agencies many marketing and communications professionals gravitate towards distributed models. Factors that hold back or delay decisions to venture into the land of solopreneurs include the ability to access services at affordable rates and networking with colleagues and other professionals. Recognizing this dilemma was a driving factor that led Communications vet Kathy Keating to create ProsInComms, an online community for communicators in the tech industry. In this episode, Kathy provides details ProsInComms coaching services, advice on employment law, taxes, and accounting, educational resources, virtual networking, and the ability to gain access to important services traditionally have been limited to large firms. ProsInComms also helps find and secure clients, with access to exclusive contracting opportunities with technology companies. You can find Kathy at ProsInComms.com and on Linked in at: https://www.linkedin.com/in/kathleenkeatingpr/