The tech industry is suffering from a talent gap largely created by stale employment models. The professional talent is out there, but many desire different ways of working.
As we sit at the dawn of a new decade, winners and losers and tech may be decided by the ability to close the skills gap by using flexible employment models, including incorporating highly skilled in-demand distributed talent into their organization.
This is NOT the gig economy, which is based on undifferentiated skills. This is about a growing number of professionals in the tech industry who, for a wide range of reasons, have consciously decided to shun the traditional office model in favor of using their skills and talents to help companies achieve specific goals. In this model, the location of the company and the employee are largely irrelevant. It’s about closing a skills gap as fast as possible. This is the talent economy.
This is a fascinating model that is set to explode. It comes with challenges and rewards for both the professional and the company.
This podcast will cover many issues related to remote work and distributed talent, from both the talent and company perspective.
Some of the topics we’ll explore include:
• How to incorporate distributed talent into your workforce.
• Lower costs and faster results with distributed talent.
• Getting started as a distributed professional.
• The impact of potential "gig economy" legislation on distributed professionals.
• The distributed agency model.
• Tools and resources for distributed talent.
These are exciting times. I predict that by the end of this coming decade, in households with two professionals, at least one of them will not work in a traditional office environment. This journey will have many ups and downs that I hope we can explore together. Let me know if you have topics around distributed talent to explore.
From Corporate Executive to Distributed Startup Founder
Many professionals start careers with a specific goal and work tirelessly to achieve it. But then what? Matt Berry is a former marketing and communications executive at a well know technology company. Three years ago, Matt gave it up to start Conversion Marketing, an agency that specialized B2B technology. In this week’s episode, Matt talks about the professional and personal needs he filled by starting his agency with distributed professionals spanning the US, Canada, and Europe.
A Distributed Startup Pivots to Sieze Opportunity
Startup success often depends on the ability to respond to change. Lunchpool, born out of winning the 2018 Tampa Bay Startup Weekend Competition, set out to foster meaningful human connections in the workplace. They have pivoted to delivering exceptional virtual event experiences. Lunchpool takes advantage of the flexibility of distributed teams. In this episode, CEO Alex Abell discusses how he manages his team, the positives and negatives being distributed and how the transition to virtual events started.
Building the World’s Largest Network of On-Demand Marketing Talent
When CEO Heidi Davidson launched Galvanize Worldwide more than five years ago, the concept of distributed talent was in its infancy. Initial conversations with clients and prospects were a bit challenging. Today, Galvanize is the world’s largest network of on-demand distributed marketing professionals. Heidi discusses how Galvanize started, scaled, and how the conversations with clients have completely changed. Heidi also provides insights into the ideal candidates to participate in this freelance model.
Marketing and Client Management Strategies in the Wake of COVID-19
Not specifically focused on Distributed Talent, but COVID-19 is creating challenges for all of us. This episode is a recording of a webinar I participated in with Kathy Keating, Founder, ProInsComms and Heidi Davidson, CEO, Galvanize WorldWide. We discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.
Remo Delivers an Authentic Experience for Virtual Events and Remote Teams
Everyone is familiar with Zoom, WebEx, and Microsoft Teams. If you need basic video conference capabilities, Remo CEO Ho Yin Cheung would suggest using one of those. If you want to truly connect with remote teams or attendees of a virtual event on a human level, Remo offers something completely different, interactive collaboration, networking opportunities, and a virtual attendee experience not available elsewhere. Additionally, Ho Yin built Remo as a company from the ground up using distributed talent.
Filling The Networking and Resources Void For Distributed Marcomms Professionals
After successful careers in-house or at agencies many marketing and communications professionals gravitate to distributed models. This was a driving factor that led Kathy Keating to create ProsInComms, an online community for communicators in the tech industry. Kathy provides details ProsInComms coaching services, advice on employment law, taxes, and accounting, educational resources, virtual networking, and the ability to gain access to important services traditionally have been limited to large firms.