Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn Counsel Cast

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. 
He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.
Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency. 
Bennett gives listeners actionable tips on:

0:00 Intro

2:48 What domain authorities are

03:42 Example of how your domain authority could go down

05:15 How you damage your domain authority

09:37 Leveraging HARO

14:25 Strategies to get quality backlinks

18:20 Do backlinks matter

20:01 What makes a good backlink

20:29 Should you have backlinks to things with a lower DR than you

21:10 Book Review

22:15 One big takeaway


Resources mentioned in this episode:
How to Win Friends and Influence People by Dale Carnegie
Connect with Bennett here:

https://www.instagram.com/bennett.heyn/?hl=en

https://www.linkedin.com/in/bennettheyn

https://backlinker.ai

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