Counsel Cast Karin Conroy

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. 
He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN.
Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency. 
Bennett gives listeners actionable tips on:

0:00 Intro

2:48 What domain authorities are

03:42 Example of how your domain authority could go down

05:15 How you damage your domain authority

09:37 Leveraging HARO

14:25 Strategies to get quality backlinks

18:20 Do backlinks matter

20:01 What makes a good backlink

20:29 Should you have backlinks to things with a lower DR than you

21:10 Book Review

22:15 One big takeaway


Resources mentioned in this episode:
How to Win Friends and Influence People by Dale Carnegie
Connect with Bennett here:

https://www.instagram.com/bennett.heyn/?hl=en

https://www.linkedin.com/in/bennettheyn

https://backlinker.ai

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https://conroycreativecounsel.com 

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. 
Dave introduces the concept of 'hard trends' in technology to aid in future planning and stresses the critical role of human oversight in using AI ethically and effectively. Additionally, the conversation covers practical advice on improving law firms' operations through strategic IT partnerships, focusing on measurable business outcomes and security precautions against malware and hacking. Sobel advocates for putting people first, underscoring that investments in human relationships are key to successful technology adoption and business improvement.
Dave is the host of the Business of Tech podcast, and owner of MSP Radio. Dave is regarded as a leading expert in the delivery of technology services, with broad experience in both technology and business. He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired. This firm was a winner of multiple awards, including being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category. After his MSP experience, he has worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and SolarWinds, leading community, event, marketing, and product strategies, as well as several M&A activities.  
Dave gives listeners actionable tips on:

00:00 Intro

01:47 Relating the AI technology explosion to iPhone and the top 3 things to remember when something explodes like this

07:09 Now is the time to think about our ethics and how we will use AI

09:24 AI Checkers - Be skeptical, ways we are already using AI that we may not be thinking 

13:30 Good content always needs good craftsmanship, using AI to accelerate and assist our work

16:33 What are the big topics the IT technology realm

19:15 Example of an IT Provider can give the best service and implement tools or systems that are tied to revenue

26:31 Are security issues, malware, hacking the first thing that people talk to him about

28:11 I think my website was hacked - why are they doing that to me?

33:01 Is it anyone's fault in particular if your DO get hacked

37:56 Book Review

40:04 Trends he is already looking at for AI

42:53 What's one thing that works


Resources mentioned in this episode:
Flash Foresight by Daniel Burrus
Connect with Dave here:


https://www.instagram.com/mspradio/ 

https://www.linkedin.com/in/davesobel/

https://www.facebook.com/mspradionews/

https://www.youtube.com/mspradio/


https://businessof.tech/ 

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https://conroycreativecounsel.com 

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. 
Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of reading habits on personal and professional growth, and the significance of actionable writing for authors and readers alike. 
Our conversation explores strategies for effective reading and writing, touches on the value of non-fiction books, and delves into the role of books in the life of professionals, particularly lawyers. Tips on overcoming reading barriers, setting SMART goals for reading, and making reading and writing actionable are also discussed, providing valuable takeaways for listeners seeking to leverage books for learning and growth.
Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform and services have empowered countless authors to reach millions of readers, driving substantial revenue growth. His services encompass video production, podcast booking, and social media brand building. With a mission to inspire readers to take action, Nick authored "Rise of the Reader," delving into mastering reading habits and applying newfound knowledge to unlock potential.
Nick gives listeners actionable tips on:

0:00 Intro

2:19 My favorite book of 2023

03:47 Tracking reading and using GoodReads

5:28 Nick's favorite book of 2023

7:37 How to write in a compelling way for readers to take action on the advice given

9:11 Top examples of actionable books

11:50 SMART goals for each book you read

13:27 Mistakes people make when writing

16:18 The importance of language for concise communication

17:30 Getting a reader to follow through with a specific call to action

23:47 How to get the reading inertia going and good reading habits to adopt

28:34 Extracting book information from nonfiction books to apply to your life

34:53 Book Review

43:57 About Nick's book 

Resources mentioned in this episode:

The 4-Hour Workweek by Timothy Ferris

Get a copy of his book here!

Connect with Nick here:

https://www.instagram.com/bookthinkers/

https://www.linkedin.com/in/bookthinkers/

http://www.bookthinkers.com

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https://conroycreativecounsel.com 

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. 
Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.
Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies.
We get into 'The Growth Gears' methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or 'random acts of marketing,' and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.
Doug gives listeners actionable tips on:

0:00 Intro

2:18 How he starts a big marketing strategy for a client

4:59 Using your people as a point of differentiation

8:31 How to move your clients through "I need marketing" to spending time going through a strategy for growth

10:34 How to explain the mistakes your clients are making when they come to you

12:54 What kind of suggestions do you offer at the bottom part of the funnel

16:56 How do you avoid random acts of marketing and stay focused

18:16 Do you have metrics and reporting to assure people it's working

20:32 What's the typical timeframe you recommend for them to see results

23:25 Looking at clients as customers and why language matters

26:31 Book Review

31:50 One big takeaway

Resources mentioned in this episode:
The Growth Gears by Art Saxby
Connect with Doug here:

https://twitter.com/Reiflman

https://www.linkedin.com/in/doug-reifschneider/

https://www.facebook.com/Reiflman/

https://www.chiefoutsiders.com/profile/doug-reifschneider

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https://conroycreativecounsel.com 

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel. 
We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients. 
You have unique gifts to share. But... does the world KNOW what you have to offer?
Cindy is the person who helps make sure the answer to this question is a resounding: YES.
Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch. 
From helping an Asian woman-owned business break into the male-dominated construction industry... to launching grief circles during the holiday season... Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way.
Cindy gives listeners actionable tips on:

0:00 Intro

2:13 How can people improve the middle section of the sales funnel

3:18 What is ‘showing value’?

10:37 Cindy's approach and philosophy to get people to buy

17:01 How do you find your dream audience and then build relationships to create clients from audience members

19:28 Old school marketing vs. now

23:36 Basic tips to sustain relationships with past clients

28:27 How to listen in to your audience

31:01 Book Review

32:52 One big takeaway

Resources mentioned in this episode:
You Are the Brand by Mike Kim
Connect with Cindy here:

https://www.instagram.com/thehustlingheart/

https://www.linkedin.com/in/cindy-chang-59b76b58/

http://www.thehustlingheart.com

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https://conroycreativecounsel.com 

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO.
Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly. 
He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients.
Gert gives listeners actionable tips on:

0:00 Intro

8:34 Do outdated articles cause websites to be devalued 

12:38 Weakness in AI generated content

16:18 Where can you use your own writing and content to outperform Ai

21:25 How can we do better and SEO implications

24:08 Is there a way to protect your story

26:24 What do you see happening in the next year with AI and long term

31:54 What do you see for the verification of identify

36:58 Book Review

40:07 Karin's example of utilizing SEO and not

44:38 One big takeaway

Resources mentioned in this episode:
Spin Selling by Neil Rackham
Connect with Gert here:

Instagram

Twitter

LinkedIn

Facebook


https://seoleverage.com   

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https://conroycreativecounsel.com