Counsel Cast Karin Conroy

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. 
To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market. 
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Jeff gives listeners actionable tips on:

[0:00] Intro

[1:50] Building your entire firm on referrals

[3:40] Jeff's experience creating his business

[4:50] Pushing through valleys of your business

[7:40] Repositioning and creating your niche offer

[13:15] Where to start your content system

[15:30] Why a blog is not a place to assume your clients are spending their time

[20:25] Giving away the sauce

[24:35] Building trust with your clients

[30:30] The ‘attract’ piece of the puzzle

[35:35] How to start a conversation around a blog post

[40:00] Long term nurturing

[42:25] An example of a newsletter campaign

[48:10] Leveraging quizzes

[49:30] Jeff’s book review

[53:30] One big takeaway from this episode 


Resources mentioned in this episode:
Marketing Rebellion by Mark Schaefer
Connect with Jeff here:

https://www.instagram.com/content.remedy/

https://twitter.com/HeyJeffFelten

https://www.linkedin.com/in/jeff-felten/

http://www.contentremedy.co

 

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https://conroycreativecounsel.com 

In this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge. 
Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge and then using AI tools to spread it across different formats. He notes that investing huge amounts into unproven innovations often leads to failure, drawing an analogy with restaurants that test, refine, and settle on a successful menu. 
Max also stresses the importance of consistency, failure absorption capacity, and recording unique thoughts for content generation in the ever-evolving AI and marketing landscape. The discussion also covers potential legal issues with AI-generated content and predictions about the use of AI in producing web content.
Max gives listeners actionable tips on:

[0:00] Intro

[2:00] Background of content generation with AI, how it works and benefits for a law firm

[5:00] Where does the AI controversy come in

[8:35] Downfalls or potential issues with not well done AI content

[10:43] What the hallucination is in ChatGPT

[12:00] Complications of doing this well

[13:40] What other legal issues are at stake

[16:25] Where do you see this heading

[28:45] Max’s book review

[31:25] Emphasizing the idea of failure and how you react

[34:25] One big takeaway from this episode


Resources mentioned in this episode:
How Innovation Works by Matt Ridley
Connect with Max here:

https://www.linkedin.com/in/maximiliangu/

https://www.unifire.ai/

 

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https://conroycreativecounsel.com 

 

In this conversation, marketing expert Alison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the importance of a service-based approach to business, Alison discusses how to optimize brand strategy and its alignment with SEO to get the best results for service-based businesses. 
The conversation includes discussions about engaging ideal clients, understanding their needs, optimizing online content for search engines, improving brand authority, enhancing team dynamics and workplace culture, and much more. Alison also stresses the value of shifting from generic marketing strategies to ones tailored to specific customer needs to improve brand visibility and relevance.
Alison K supports brands putting good into the world with marketing consulting and training. She shows you how to make your marketing ethical, doable, and lovable so you stick with it to get the goods and do more good. Her mandate: to raise marketing literacy for founders and small but mighty teams making a difference in the world. No matter how many fart jokes or bad puns it takes. When not acting the weirdo online, she can be found sharing her snacks with her two pet parrots in Nova Scotia, Canada.
Alison gives listeners actionable tips on:

[0:00] Intro

[1:30] Brand strategy in terms of service based business and why it’s different

[4:10] How does SEO tie in with brand engagement

[5:50] Psychology of SEO and branding, and how it brings you closer to your customer and convert faster

[13:40] Authority and domain authority

[20:10] Asking your clients how they position you

[24:40] Why being a thought leader is not a strategy

[33:35] Taking golden nuggets and improving them over time

[36:35] Alison’s book review

[40:30] One big takeaway from this episode


Resources mentioned in this episode:
The Song of Significance by Seth Godin
Connect with Alison here:

https://www.instagram.com/alisonkconsults/

https://www.linkedin.com/in/alisonknott/

https://alisonkconsulting.com

 

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https://conroycreativecounsel.com 

 

In this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media. 
He began his independent practice in 2019 after working with Greenberg Traurig, representing various entities including direct-to-consumer brands, marketing and talent agencies and independent creators. 
He discusses issues like using content found online, copyright disputes and advertising litigation. He advises on the safest way to use music in content creation, reviews and deceptive patterns in advertising, as well as potential pitfalls in social media law. 
Robert’s gives listeners actionable tips on:

[0:00] Intro

[1:47] Most common issue you are seeing when people first are contacting him

[2:53] Where is the safe spot for people get music for their posts

[5:40] Other common issues - regulatory attention on reviews

[10:38] How to handle negative reviews

[16:26] The best time to ask for positive reviews

[18:23] What is our responsibility for the message your guest may proclaim on your platform (podcast etc)

[22:15] Understanding website terms

[23:24] Using artificial intelligence

[25:56] Thinking about your ideal client

[28:18] Robert’s book Review

[33:35] One big takeaway from this episode 


Resources mentioned in this episode:

Deceptive Patterns by Harry Brignull 
Connect with Robert here:

https://www.instagram.com/robertfreundlaw/

https://twitter.com/RobertFreundLaw

https://www.linkedin.com/in/robertfreund/

http://www.robertfreundlaw.com

 

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https://conroycreativecounsel.com 

 

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.
Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.
After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.
Thiago gives listeners actionable tips on:

[0:00] Intro

[1:10] Why DIY design always work

[6:50] The difference between DIY and a design team

[9:50] Learning from failure and the importance of revisions

[14:15] Handling when clients ask for a revision you may not agree with

[19:55] How does focusing your design on your client and your process of work happen

[22:35] What can erode trust with a client 

[24:50] Example of design gone wrong

[29:15] The misconception of more is better, especially with writing

[34:50] Thiago’s book review

[39:50] One big takeaway from this episode 


Resources mentioned in this episode:
Buy Back Your Time by Dan Martell
Connect with Thiago here:

https://www.linkedin.com/in/michellekop/

https://level28media.com/

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https://conroycreativecounsel.com 

 

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns.
Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses.
Michelle gives listeners actionable tips on:

[0:00] Intro

[1:40] Difference between SEO and PPC

[4:05] How PPC differs from other marketing

[9:35] Dow do you figure out a budget for PPC

[13:20] What are local service ads, how they work, and how she's seen success

[17:40] Misconceptions around pay per click

[21:20] Tips if you’re looking to implement PPC

[25:20] Michelle’s book review

[28:20] One big tip from this episode 


Resources mentioned in this episode:
Atomic Habits by James Clear
Connect with Michelle here:

https://www.linkedin.com/in/michellekop/

https://level28media.com/

 

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Karin on Twitter

Karin on LinkedIn

Conroy Creative Counsel on Facebook


https://conroycreativecounsel.com