4 episodes

The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!

Counsel Cast Karin Conroy

    • Business
    • 5.0 • 4 Ratings

The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!

    003: How do lawyers get engagement on social media? with Shermin Lakha

    003: How do lawyers get engagement on social media? with Shermin Lakha

    In this episode, I speak with Shermin Lakha, the Managing Attorney and CEO of LVLUP Legal, a boutique female-owned virtual law firm dedicated to empowering underrepresented startups, businesses, and entrepreneurs to “level up” and make smart legal decisions. 
     
    Shermin started LVLUP Legal with the goal to modernize the legal field by creating an open level of communication. What sets her apart is her philosophy to build long-term relationships with her clients as a trusted legal advisor, and become an integral part of building their success.
     
    We talk a lot about how she built her brand and company with virtually no overhead, and without spending any money on digital advertising.
     
    Shermin gives listeners actionable tips on:
    How to get engagement on social mediaTips for creating content that converts on Instagram and TikTokWhy TikTok is an ideal platform for lawyersTips to make content creation not as overwhelming 
    Since launching her practice, she has worked with a variety of clients ranging from digital companies, tech startups, restaurants, beauty and fashion brands, artists, event planners, and marketing companies.

    Connect with Shermin here:
    Shermin’s InstagramLvlup Legal’s Instagram TwitterLinkedInFacebookwww.lvluplegal.com 
    Connect with me
    InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com 

    • 23 min
    002: How do imagery and video affect your website stats? with Rob Eyler

    002: How do imagery and video affect your website stats? with Rob Eyler

    In this episode, I sit down with Rob Eyler, a Christian, father and business leader who loves to improve the status quo by leading teams of dedicated people to service above self.
     
    Currently serving as the CEO and Founder of Capturely, Rob is focused on helping businesses grow with on-demand professional photography and video services. Rob has much success growing companies, and took his previous business from $9M to over $100M using various marketing tactics, as well as lead-generation.
     
    Listen in as we discuss Capturely’s most recent case study for a law firm client who increased their online lead conversion by 296% and decreased their website traffic bounce rate by 73% from Aug 20 to Aug 21. 
     
    We talk about this, as well as:
    How to elevate your company’s website with quality photo and video contentThe type of content you can get out of a branding photo and video shootUsing branded photos and videos to increase leads via your website How to go from a stock photo only website, to a website with your own photos, even if you’re on a tighter budget Why we need to think about marketing differently 
    Experience has taught Rob to put people over everything, respect process, begin with the end in mind, and if it is not measured, then it does not grow. Rob has a BS in finance from the IU Kelley School of Business and his MBA from the University of Notre Dame.

    Connect with Rob here:
    InstagramTwitterLinkedInFacebookwww.capturely.com 
    Connect with me
    InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com 

    • 26 min
    001: What does everyone get wrong about strategy? with Michelle Hunter

    001: What does everyone get wrong about strategy? with Michelle Hunter

    On the very first episode of the Counsel Cast Podcast, I sit down with my Strategic Partner, Michelle Hunter, to discuss why strategic positioning matters in the digital space.
     
    Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients. 
     
    Michelle gives listeners actionable tips on:
    The number one thing people overlook when it comes to strategyWhy your marketing strategy is more than simply developing a websiteThe key piece every law firm needs to integrate into their marketing strategyWhy you should never replicate someone else’s successful strategy
    Connect with Michelle here:
    michelle@michellehuntercreative.comLinkedInhttps://michellehuntercreative.com/ 
    Connect with me
    InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com 

    • 22 min
    Trailer | Welcome to the Counsel Cast Podcast

    Trailer | Welcome to the Counsel Cast Podcast

    The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level.
    On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online.
    Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away.
    Be sure to subscribe!

    • 43 sec

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Phil Arcara ,

Great insight

I really enjoyed all the episodes so far. They offer a great insight to the many (marketing) issues that both established and new law firms face as they try to grow their business.

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