Counsel Cast

Karin Conroy
  • 5.0 (42)
  • Entrepreneurship
  • Updated Weekly

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

  1. [Counsel Cast Chambers] What Your IT Provider Should Be Telling You

    3d ago

    [Counsel Cast Chambers] What Your IT Provider Should Be Telling You

    Are your firm’s tech choices tied to revenue, or just random tools? In this Counsel Cast Chambers episode, Dave Sobel, an IT services veteran and host of “The Business of Tech”, argues law firms often adopt plugins and tools without strategy, failing to connect technology to revenue and security. He outlines three AI takeaways: it will impact everyone, it will likely roll out slower than experts predict, and core principles still apply. He explains how to evaluate IT providers by measurable business outcomes using his “good, better, best” model tied to the P&L: managing expenses, improving cost of goods sold through efficiency, and ultimately driving revenue. He warns cybersecurity threats are organized and automated, with websites as common entry points, and advises focusing on protecting “crown jewels” data via tested backups, universal two-factor authentication (including executives), and consistent patching and maintenance. Dave concludes that investing in people and human oversight consistently works. Dave gives listeners actionable tips on: 00:00 Strategy Before Tools01:04 Separating Real AI Trends from Hype01:53 Evaluating IT Providers on Business Outcomes03:33 Cybercrime and Website Risks05:07 Why Hackers Target You & What To Do06:12 Protect Data and Invest in People09:34 Invest in People Before Platforms Connect with Dave here: https://www.instagram.com/mspradio/ https://www.linkedin.com/in/davesobel/https://www.facebook.com/mspradionews/https://www.youtube.com/mspradio/https://businessof.tech/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    11 min
  2. Why Your LinkedIn Strategy Isn’t Working with Neal Schaffer

    Jun 9

    Why Your LinkedIn Strategy Isn’t Working with Neal Schaffer

    Most professionals don't have a LinkedIn problem. They have a positioning problem. In this episode, digital marketing strategist, author, and LinkedIn expert Neal Schaffer breaks down why so many professionals are active on LinkedIn but still struggle to generate meaningful visibility, authority, and business opportunities. If your profile looks like a resume, your content feels disconnected from your expertise, and you're treating LinkedIn like a broadcasting platform instead of a relationship-building tool, you're likely creating activity without creating influence. Neal shares a practical framework for building a powerful personal brand, optimizing your LinkedIn profile, creating content that reinforces your expertise, and using engagement strategically to build real business relationships. This conversation goes far beyond algorithms and posting schedules. It's about becoming known for something specific, creating trust at scale, and building a digital reputation that opens doors long before someone ever contacts you. If you're investing time into LinkedIn but not seeing results, this episode will help you rethink your entire approach. 📌 You’ll learn: Why most LinkedIn strategies fail before the first post is publishedThe difference between having a profile and having a personal brandHow to position yourself as the obvious choice in your nicheWhy your LinkedIn headline matters more than your job titleThe biggest mistakes professionals make in their About sectionHow to use storytelling to build trust and credibilityWhy specialization leads to more opportunities, not fewerThe role content plays in reinforcing your expertiseHow to create thought leadership without constantly creating new ideasWhy opinions build authority faster than information aloneThe right way to share blog content on LinkedInHow LinkedIn newsletters can increase visibility and reachWhy engagement is just as important as publishing contentThe simple daily habits that strengthen your professional networkHow to stay top of mind with prospects, referral partners, and clients 💡 Featuring: Karin and Neal explore why LinkedIn has evolved far beyond its origins as an online resume platform and why professionals who still treat it that way are missing significant opportunities.Neal explains how personal branding serves as the foundation of influence, why professionals should focus on solving specific problems for specific audiences, and how strategic content helps reinforce authority over time.They also discuss the growing importance of authentic engagement, relationship building, thought leadership, and creating platform-native content that works with LinkedIn's algorithm instead of against it. Karin and Joe give listeners actionable tips on: 00:00 Why most LinkedIn strategies fail02:35 Personal branding comes before influence05:10 Why LinkedIn is no longer just a digital resume08:00 Using niche expertise to stand out10:15 The power of specialization and positioning13:20 Optimizing your LinkedIn headline for visibility15:50 Fixing the most common About section mistakes18:15 How storytelling strengthens your personal brand20:45 Creating content that supports your expertise23:00 Thought leadership and sharing your perspective25:00 Why posting blog links hurts LinkedIn performance27:15 LinkedIn newsletters and content visibility30:30 Building relationships through engagement33:00 Creating a system for networking and follow-up35:00 Personal CRMs and managing professional relationships42:00 Neal's biggest LinkedIn success principle Resources: Influence: The Psychology of Persuasion by Dr. Robert Cialdini Connect with Neal LinkedIn: https://www.linkedin.com/in/nealschaffer/Instagram: https://www.instagram.com/nealschafferFacebook: https://www.facebook.com/NealSchafferPage/YouTube: https://www.youtube.com/NealSchafferWebsite: https://nealschaffer.com/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    44 min
  3. [Counsel Cast Chambers] Ad Mistakes Draining Your Budget

    Jun 2

    [Counsel Cast Chambers] Ad Mistakes Draining Your Budget

    Why is your ad spend rising while the phone still isn’t ringing with the right cases? In this Counsel Cast Chambers episode, Ryan Burch (15 years in digital advertising for Fortune 500 and local service businesses) explains that ad platforms are both powerful with the right inputs and optimized to take money quickly, so “boosting” posts or turning on ads without strategy often just increases budget, not results. He argues you can’t use digital advertising to solve a marketing problem: firms must first define their best 2–3 case types, identify the right audience, and ensure their website and social presence match that audience. He emphasizes “audience first always,” then fixing “digital plumbing” like GA4 and platform tracking to measure qualified calls (e.g., local vs 800 numbers). Ryan gives listeners actionable tips on: 00:00 Ads Built to Spend01:02 Platforms Need Inputs02:01 Ads Can't Fix Marketing02:50 Pick Profitable Case Types03:41 Audience First Always04:40 Fix Digital Plumbing05:56 Action Items and Tools06:50 Clarity and Wrap Up Connect with Ryan: Instagram: https://www.instagram.com/tobiegroup/ LinkedIn: https://www.linkedin.com/company/tobiegroup/ YouTube: https://youtu.be/a9EVr6NVN1g https://tobiegroup.com/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    7 min
  4. When Everyone Has AI, What Sets Your Firm Apart? with TJ Robertson

    May 26

    When Everyone Has AI, What Sets Your Firm Apart? with TJ Robertson

    Everyone's using AI now. That's the problem. Eight or nine months ago, if you were using AI at all, you were ahead. That window has closed. And if every firm has the same tools, the same technology, the same capabilities — AI is no longer your advantage. So what actually is? TJ Robertson is back on Counsel Cast and this conversation goes further than the last one. TJ is the founder of TJ Digital, a digital marketing agency he built specifically because he watched too many agencies overcharge clients for work done behind closed doors. He runs his agency on full transparency — every client sees the work in real time — and he's been deep in AI implementation long enough to know what actually works and what's just busywork dressed up as strategy. This episode is not about whether to use AI. It's about how to use it in a way that actually separates your firm from the firm down the street that's also using AI, also getting mediocre results, and calling it a marketing strategy. What You'll Learn: Why TJ says the biggest mistake firms make with AI is asking the wrong question — and what to ask insteadWhat a law firm knowledge base actually looks like, how many documents it takes to build one, and why it can't just be a copy-paste of your websiteThe difference between a knowledge base and a skill file, and why you need both before AI can do anything reliably wellHow to label documents so your AI knows what it can quote publicly, what to keep internal, and what to use for guidance onlyWhy the iterative process is where the real results come from — and how to structure client feedback so the system gets better every timeThe SEO work that is genuinely a waste of time in 2026 (and TJ names specific examples)Why TJ says people are the differentiator once every firm is using AI wellWhat Good to Great by Jim Collins has to do with how law firms should be thinking about their teams right now

    45 min
  5. [Counsel Cast Chambers] Your Law Firm's Image Problem

    May 19

    [Counsel Cast Chambers] Your Law Firm's Image Problem

    In this Counsel Cast Chambers episode featuring John Demato, the discussion highlights common visual branding mistakes, especially the use of disingenuous stock photos that look fake and erode authenticity. It emphasizes creating consistent, strategic visual storytelling across a firm’s website, social media, and media kits by mapping how the firm wants to be perceived and what personality traits to convey. Listeners are urged to audit current imagery against five desired perception words and five personality aspects, then replace mismatched images from an existing library or hire a photographer. Photo updates are recommended during rebrands, life or appearance changes, business transitions, or when losing close “50/50” client decisions. John gives listeners actionable tips on: 00:00 Why Photos Lose Clients00:57 Authority vs Casual Imagery01:46 Build Consistent Visual Story01:55 Plan Your Visual Strategy02:25 Show How You Work02:55 Why Stock Photos Fail03:52 Trust and Authenticity Gap04:42 Perception Personality Audit06:02 When to Refresh Photos Connect with John here: https://www.instagram.com/dematophoto/https://www.linkedin.com/in/johndemato/https://www.facebook.com/DeMatoProductions/https://www.johndemato.com/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    8 min
  6. How AI Search Rewards Real Human Expertise | Joe Toscano

    May 12

    How AI Search Rewards Real Human Expertise | Joe Toscano

    Most businesses don’t have a content problem anymore. They have a proof problem. In this episode, former Google design consultant Joe Toscano breaks down how AI search is fundamentally changing the way people find information and why most traditional SEO strategies are quietly becoming irrelevant. Because here’s the shift…you’re not competing for clicks anymore. You’re competing to be the answer. AI tools like ChatGPT and Google’s AI results aren’t just listing options. They’re deciding what gets shown, what gets trusted, and what gets ignored. And what they’re rewarding now isn’t more content… it’s real human expertise. This conversation goes deeper than tactics. It unpacks how search behavior has evolved from keywords to conversations, why AI favors authentic, experience-based content, and how businesses can stay visible in a world where the algorithm is no longer the final decision-maker… AI is. If your content used to work… but isn’t hitting the same anymore, this will completely change how you think about search, authority, and visibility. 📌 You’ll learn: Why AI search is shifting from “links” to single answersThe real reason keyword-based SEO is losing its edgeWhat natural language search actually looks like (and why it matters)How AI decides which businesses to trust and surfaceWhy Reddit and Wikipedia are winning in AI search right nowThe difference between AI content and AI slopHow to turn real client work into high-ranking contentWhy topical authority matters more than everWhat “query fan-out” means and how it impacts visibilityHow Google may soon rebuild your website… without youThe 30–90 day window for seeing results from AI-optimized contentWhy refreshing old content can outperform creating new content 💡 Featuring: Karin and Joe break down the evolution of search from keyword-driven results to AI-powered answers, and why businesses that rely on outdated SEO tactics risk becoming invisible.Joe shares behind-the-scenes insights from his time working inside Google systems, revealing how AI search prioritizes real human expertise, authentic experience, and conversational relevance over traditional optimization tactics.They also explore how businesses can adapt now, without abandoning what already works, by layering in smarter, more human-centered strategies. Karin and Joe give listeners actionable tips on: 00:00 The shift from Google search results to AI-generated answers03:00 Joe Toscano’s Google background and data ethics foundation06:00 How Silicon Valley shaped modern search behavior09:00 Why AI search is not a trend, it’s a permanent shift11:00 From keywords to conversations, how search behavior changed14:00 What “natural language queries” mean for SEO strategy17:00 Query fan-out explained and why ranking is getting harder20:00 How to turn client problems into high-ranking content23:00 Why Reddit and Wikipedia dominate AI search results25:00 AI content vs AI slop, what actually gets rewarded28:00 Proof over claims, why real experience wins in search30:00 Google knowledge panels and authority validation signals31:30 The future of websites, AI-generated pages and Web MCP34:00 How to demonstrate expertise without keyword stuffing36:00 Why AI search is the next mobile-level disruption38:00 First steps to check if your brand shows up in AI search39:30 How to start optimizing for AI search today Resources: The Science of Scaling by Benjamin Hardy Connect with Joe LinkedIn: https://www.linkedin.com/in/realjoet/Forbes: https://www.forbes.com/sites/joetoscano1/Website: https://www.servicestories.com Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    43 min
  7. [Counsel Cast Chambers] The Cure for Social Media Overwhelm

    May 5

    [Counsel Cast Chambers] The Cure for Social Media Overwhelm

    Is your social media overwhelm really about not having enough time, or not having the right strategy? In this Counsel Cast Chambers episode, Karin is joined by Andréa Jones, founder of Online Drea, who has since built and sold her agency, rebranded her podcast, and guided over 5,000 people through sustainable social media with her Mindful Marketing philosophy. They discuss how lawyers often approach social media from FOMO rather than business goals, and why LinkedIn can be a strong platform due to lighter posting demands and more organic connections. Andréa recommends building a time-limited content creation habit and tracking metrics like website visits from social platforms and post reach/impressions, especially in sensitive practice areas. She emphasizes setting boundaries to reduce comparison and emotional overwhelm, including turning off social notifications. Andréa gives listeners actionable tips on: 00:00 Why This Episode Matters00:38 Overwhelm Is Strategy01:10 FOMO Is Not A Plan01:53 Why LinkedIn Works02:19 Platforms Are Addictive02:26 Build A Content Habit03:04 Metrics That Matter04:02 Boundaries For Sanity Connect with Andréa here: InstagramTwitterLinkedInFacebookhttps://onlinedrea.com/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    6 min
  8. Why LinkedIn Content Fails (and How to Fix It) | Bill Shander

    Apr 28

    Why LinkedIn Content Fails (and How to Fix It) | Bill Shander

    Most people don’t have a content problem on LinkedIn. They have a clarity problem. In this episode, data communication expert Bill Shander breaks down why even smart, insightful LinkedIn posts get ignored, and what actually makes content land, connect, and convert. Because here’s the truth…You can be right, experienced, and highly knowledgeable… and still be invisible. This conversation goes deeper than tactics. It uncovers how people actually process information, why your audience decides in seconds whether to engage, and how to create content that cuts through the noise without overwhelming them. We get into the psychology behind attention, the role of visuals and storytelling, and why the most effective content is often the simplest. If your posts feel like they should be working… but aren’t, this will change how you think about content completely. 📌 You’ll learn: Why most LinkedIn content fails (even when it’s “good”)The hidden role of subconscious decision-making in content performanceHow visual overload instantly kills engagementWhy clarity beats complexity every timeThe “one idea” rule that makes content stickHow to use storytelling instead of just sharing informationWhy commenting is outperforming posting on LinkedIn right nowHow to position yourself as a true thought leader (without saying more) 💡 Featuring: Karin and Bill break down why LinkedIn content gets ignored, what most professionals are getting wrong, and how to create clear, compelling posts that actually capture attention and drive engagement. Karin and Bill give listeners actionable tips on: 00:00 Why most LinkedIn posts fail (even when the ideas are strong)03:00 How people actually look at your content (eye-tracking insights)06:00 The biggest mistake in data and visual communication08:00 Why your audience decides instantly (before thinking)10:00 Stop sharing data… start sharing insight13:00 What real thought leadership actually looks like16:00 Understanding your audience and stakeholders18:30 The “one banana” rule for clear messaging22:00 Why simple messaging builds authority and trust25:00 The LinkedIn shift: why commenting matters more than posting28:00 How to use carousels and storytelling effectively31:00 The psychology of attention and persuasion35:00 Fast vs slow thinking and what drives decisions40:00 How to fix your content starting today Resources: “Thinking Fast and Slow” by Nobel Prize-winning psychologist Daniel Kahneman Connect with Bill LinkedIn: https://www.linkedin.com/in/billshander/ Website: https://billshander.com/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    45 min
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Trailer

5
out of 5
42 Ratings

About

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

Information

  • Creator
    Karin Conroy
  • Years Active
    2021 - 2026
  • Episodes
    217
  • Rating
    Clean
  • Copyright
    © 2021 Counsel Cast
  • Show Website
    Counsel Cast

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