58 episodes

The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!

Counsel Cast Karin Conroy

    • Business
    • 5.0 • 18 Ratings

The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!

    How can law firms rethink lead gen? with Tom Shapiro

    How can law firms rethink lead gen? with Tom Shapiro

    How can law firms rethink lead generation? 
    What are the changes and tweaks you can make to your current strategy?
    Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.
    Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. 
    Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.
     
    Tom gives listeners actionable tips on:

    [4:50] How to think about lead generation differently

    [8:05] How to be creative with your message 

    [16:45] Lateral thinking vs. logical thinking

    [22:30] Tips for SEO as it relates to lead generation

    [25:35] The importance of persona research

    [29:25] Tom’s book recommendation 


    Resources mentioned in this episode:
    Impossible to Ignore by Carmen Simon

    Connect with Tom here:

    Twitter

    LinkedIn


    https://stratabeat.com/ 

     
    Connect with me

    Instagram

    Pinterest

    Facebook

    Twitter

    Karin on Twitter

    Karin on LinkedIn

    Conroy Creative Counsel on Facebook

    https://conroycreativecounsel.com

    • 37 min
    What's next in digital marketing? with Jessica Aries

    What's next in digital marketing? with Jessica Aries

    As marketing trends continue to evolve, what’s next when it comes to digital marketing?
    Do you need to be on every single platform? How do you know if your content is landing for your client? 
    Joining me for this conversation is Jessica Aries.
    Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in the world, Jessica leverages her experience at high-end and volume-based law firms to create better strategies in digital marketing for her clients. An internationally recognized marketer, Jessica enjoys helping her clients elevate their digital marketing into the era of hashtags with digital strategies that achieve results. 
    Jessica has been honored to be awarded and nominated for numerous business and professional awards. In 2015 she was named the Legal Marketing Association’s Rising Star. Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelors of Arts from The University of Texas at Austin.
     
    Jessica gives listeners actionable tips on:

    [2:50] The leading industry to watch when it comes to digital marketing trends

    [4:25] The biggest trend to watch right now

    [6:10] Marketing in the Metaverse

    [14:30] TikTok and the power of short form video content

    [16:15] Tips to script content to keep it short

    [20:20] Why you should never copy your competitor’s strategy

    [23:50] How to create a digital marketing plan with flexibility 

    [27:05] Jessica’s book recommendation 


    Resources mentioned in this episode:
    The Analytical Marketer by Adele Sweetwood

    Connect with Jessica here:

    Instagram

    LinkedIn

    Facebook


    https://byaries.com/ 

    Connect with me

    Instagram

    Pinterest

    Facebook

    Twitter

    Karin on Twitter

    Karin on LinkedIn

    Conroy Creative Counsel on Facebook


    https://conroycreativecounsel.com 

    • 34 min
    Why is it so hard to be a happy lawyer? with Dannie De Novo

    Why is it so hard to be a happy lawyer? with Dannie De Novo

    Why is it so hard to be a happy lawyer?
    It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can become overwhelming. In fact, many lawyers struggle with their unhappiness in silence.
    Joining me for this conversation is Dannie De Novo.
    Dannie is a corporate attorney, an elite happiness coach, and an international speaker and bestselling author. After having battled depression and anxiety for most of her early life, Dannie set out on a course to learn what true happiness was for her and for the sake of her baby girl. Now, Dannie regularly appears on TV news and talk shows as an expert on creating happiness and purpose, combating loneliness and depression, and managing anxiety.
     
    Dannie gives listeners actionable tips on:

    [3:30] Navigating mental health struggles from a young age and going in and out of institutions

    [14:10] Why driven, high achievers tend to be unhappier

    [17:30] Changes you can make in your life to find more fulfillment 

    [20:55] Tips for lawyers to get out of that mentally tough place

    [32:10] Dannie’s book recommendation


    Resources mentioned in this episode:
    Courage is Calling by Ryan Holiday

    Connect with Dannie here:

    Instagram

    Twitter

    LinkedIn


    https://www.DannieDeNovo.com 


    Connect with me

    Instagram

    Pinterest

    Facebook

    Twitter

    Karin on Twitter

    Karin on LinkedIn

    Conroy Creative Counsel on Facebook


    https://conroycreativecounsel.com 

    • 40 min
    How can lawyers build communities with live streaming? with Stephanie Liu

    How can lawyers build communities with live streaming? with Stephanie Liu

    How can lawyers build communities with live streaming? 
    Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients?
    This is what we’re covering in this episode.
    Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. 
    Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.
     
    Stephanie gives listeners actionable tips on:

    [1:05] The power of live streaming

    [3:10] Why live streaming is ultimately about connection

    [4:10] How to know who you’re talking to in a live

    [7:25] Which platforms are best for live streaming

    [12:30] What to do if the audience doesn’t engage in your live

    [16:30] How live streams can translate into clients and income

    [21:40] Stephanie’s book recommendation

    [25:00] The biggest takeaway when it comes to live streaming


    Resources mentioned in this episode:
    Presenting Magically by Tad James

    Connect with Stephanie here:

    Instagram

    Twitter


    https://www.lightscameralive.com 


    Connect with me

    Instagram

    Pinterest

    Facebook

    Twitter

    Karin on Twitter

    Karin on LinkedIn

    Conroy Creative Counsel on Facebook


    https://conroycreativecounsel.com 

    • 29 min
    Where does most SEO go wrong? with Eli Schwartz

    Where does most SEO go wrong? with Eli Schwartz

    Where do most law firms go wrong with SEO?
     
    One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.
     
    In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO.
     
    Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. 
     
    His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. 
     
    As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is 'Product-Led SEO: The Why Behind Building Your Organic Growth Strategy'.

    Eli gives listeners actionable tips on:

    [1:50] What most firms are doing wrong with their SEO

    [3:50] Why certain firms shouldn’t be doing SEO

    [6:45] Why SEO isn’t the right kind of approach to managing your marketing

    [8:30] Which metrics you should be paying attention to

    [12:35] Content creation tips as it relates to SEO

    [18:40] Which firms should be doing SEO

    [21:45] Where firms go wrong with ‘links’

    [27:50] Eli’s book recommendation


    Resources mentioned in this episode:

    Million Dollar Consulting by Alan Weiss

    Product-Led SEO: The Why Behind Building Your Organic Growth Strategy


    Connect with Eli here:

    Twitter

    LinkedIn


    www.productledseo.com 


    www.elischwartz.co 

    Connect with me

    Instagram

    Pinterest

    Facebook

    Twitter

    Karin on Twitter

    Karin on LinkedIn

    Conroy Creative Counsel on Facebook


    https://conroycreativecounsel.com 

    • 35 min
    How can lawyers get interviewed in the media? with Robyn Stevens

    How can lawyers get interviewed in the media? with Robyn Stevens

    How can lawyers get interviewed in the media?
     
    What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law?
     
    Joining me for this conversation is Robyn Stevens, PR expert.
     
    After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens' experience in the media industry enables her to obtain major media placements for her clients. Robyn creates highly innovative media and marketing strategies that dramatically raise brand awareness and value.
     
    Robyn gives listeners actionable tips on:

    [2:00] How to start getting media features

    [4:30] Tips for aligning your message at the right time

    [6:00] TV vs. print media coverage

    [7:50] Pitching tips

    [11:10] How to start making media connections

    [14:30] Being a recurring guest expert or contributor vs. landing multiple features

    [16:30] Secret tips to get media appearances 

    [20:25] How to differentiate yourself from your competition 

    [23:00] Robyn’s book recommendation 


    Resources mentioned in this episode:
    Alice in Wonderland by Lewis Carroll

    Connect with Robyn here:


    Instagram

    Twitter

    LinkedIn


    www.robynstevenspr.com 

    Connect with me

    Instagram

    Pinterest

    Facebook

    Twitter

    Karin on Twitter

    Karin on LinkedIn

    Conroy Creative Counsel on Facebook


    https://conroycreativecounsel.com 

    • 32 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Lizzzz W ,

Thought provoking podcast

Karin is sharp and smart. Her interview style allow her guests a comfortable place to share wisdom and insight. Excellent information.

Speaking247 ,

Naturally-Flowing Conversations Filled with Gems

Karin is a terrific interviewer! Her podcast provides wonderful thoughts for attorneys to consider in their personal and professional lives. I value how she listens to her guests’ responses and tailors relevant follow-ups. This podcast is filled with gems I can implement in my personal and professional life.

Amber HInds ,

Really thoughtful marketing advice for law firms

Karin knows her stuff! She asks thoughtful questions of her guests and is able to clearly package information in a way that makes law firm marketing easier to understand - even for people who’re not web developers or marketing experts. Great listen whether you’re marketing a law firm or trying to learn more about marketing in general.