Counsel Cast

Karin Conroy
  • 5.0 (42)
  • ENTREPRENEURSHIP
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Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

  1. [Counsel Cast Chambers] Growth Starts With Positioning

    3D AGO

    [Counsel Cast Chambers] Growth Starts With Positioning

    In this episode of Counsel Cast Chambers, we revisit key highlights from our original conversation with Doug Reifschneider, a fractional CMO at Chief Outsiders. The focus is on the critical importance of strategic positioning for law firms. Doug explains how growth begins with clearly defining who you are, your target audience, the problems you solve, and how this clarity drives all subsequent marketing decisions. Key topics include understanding your customer, competition, and company vision as the basis for developing effective marketing strategies. The discussion also dives into the problem of 'random acts of marketing' and emphasizes the need for intentional, scalable, and repeatable growth tactics. Doug gives listeners actionable tips on: 00:00 Introduction00:25 The Importance of Strategic Positioning01:05 Understanding the Growth Gears03:06 Avoiding Random Acts of Marketing04:04 Customer Nurturing Strategies05:26 Key Takeaways on Marketing Strategy Connect with Doug here: https://twitter.com/Reiflmanhttps://www.linkedin.com/in/doug-reifschneider/https://www.facebook.com/Reiflman/https://www.chiefoutsiders.com/profile/doug-reifschneider Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebooka...

    7 min
  2. Law Firm Lead Gen Playbook with Davina Frederick

    FEB 3

    Law Firm Lead Gen Playbook with Davina Frederick

    Most law firms don’t have a lead generation problem. They have a dependency problem. In this episode of Counsel Cast, host Karin Conroy sits down with Davina Frederick, Florida licensed attorney, two-time author, and founder of Wealthy Woman Lawyer. Together, they unpack why referral-based growth quietly caps your firm, how mindset directly impacts marketing effectiveness, and why most lawyers struggle to scale past their own personal hustle. Davina shares how law firm owners can move from unpredictable referrals to a systematic, scalable client attraction model, without relying on being everywhere, doing everything, or burning out in the process. This episode bridges strategy, mindset, and modern marketing realities, including AI, social platforms, ads, and delegation, to help firm owners step fully into their role as visionary leaders. If you feel stuck in a referral rut, overwhelmed by marketing noise, or unsure how to scale without doing more yourself, this conversation offers clarity and direction. 📌 You’ll learn: Why referral-based firms almost always hit a revenue ceilingThe mindset shift required to scale beyond solo hustleWhy staying “in the question” unlocks better strategy and decisionsHow AI can expand thinking instead of replacing expertiseWhy marketing is data, not failure or successHow to choose marketing channels that fit both your audience and youWhy copying other firms’ strategies rarely worksHow to build a client attraction system that doesn’t depend on youThe difference between vision, strategy, and executionWhy your real job as a firm owner is being the visionary 💡 Featuring: Karin and Davina explore how law firm owners get trapped by outdated ideas of authority, visibility, and control. They discuss why modern clients arrive informed, how AI and Google have changed trust dynamics, and why firms must show up as credible humans, not untouchable experts. Davina shares her framework for building scalable client attraction systems, explains why mindset work is not optional for growth, and outlines how delegation, systems, and outside expertise allow firms to grow without collapsing under their own success. This episode reframes marketing from “what should I do?” to “who do I need to become to lead this firm?” Karin and Davina give listeners actionable tips on: 0:00 Why referrals eventually cap your firm’s growth2:30 The hidden mindset problem behind lead generation struggles5:00 Why lawyers resist mindset work, and why it matters8:00 Staying in the question instead of forcing answers11:00 Using AI to expand strategic...

    41 min
  3. [Counsel Cast Chambers] The Lead Generation Gap

    JAN 27

    [Counsel Cast Chambers] The Lead Generation Gap

    In this episode of Counsel Cast Chambers, Jennie Wright, a lead generation consultant and creator of the List Injection Method, explains how law firms can optimize their lead generation efforts for long-term success. Topics covered include why SEO shouldn't be the first move, selecting effective lead magnets, fixing landing pages, and maintaining social media consistency. Jennie highlights common lead generation mistakes, the importance of auditing traffic channels, and the value of consistent and patient marketing efforts. Jennie gives listeners actionable tips on: 00:00 Introduction to Effective Lead Generation01:01 Why SEO Shouldn't Be Your First Move01:34 Common Lead Generation Mistakes02:29 The Importance of Consistent Content02:45 Understanding the Fractional CMO Program04:11 Optimizing Traffic Channels05:36 The Power of Consistency and Patience06:44 Final Takeaways on Lead Generation Connect with Jennie here: https://www.instagram.com/jennielwright/http://www.linkedin.com/in/jenniewrightjlwhttps://www.facebook.com/jenniewrightjlw/https://jenniewright.com Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookspan class="ql-ui"...

    8 min
  4. Google Is Your First Impression, Not Your Website

    JAN 20

    Google Is Your First Impression, Not Your Website

    Your law firm’s first impression no longer happens on your website. It happens before anyone ever clicks. In this episode of Counsel Cast, host Karin Conroy sits down with Jason Barnard, widely known as The Brand SERP Guy, to unpack how Google, ChatGPT, and AI-powered search engines are already deciding who gets trusted, recommended, and hired. Jason explains why most law firm marketing breaks long before the funnel begins, and how outdated, inconsistent, or under-optimized search results quietly erode trust before a prospect ever reaches your site. This conversation goes beyond SEO tactics. It’s about authority, organization, credibility, and teaching machines to understand your value, not assume it. If AI is now the gatekeeper, this episode shows you how to make it your advocate. 📌 You’ll learn: Why your website is no longer your primary first impressionWhat a Brand SERP really is, and why it matters more than rankingsHow Google, ChatGPT, Perplexity, Copilot, Siri, and Meta all decide who belongs in the “who’s who”Why Knowledge Panels are a critical KPI, even as traditional search fadesHow AI assistants summarize your content long before a human sees itWhy external validation matters more than self-promotionThe Claim–Frame–Proof model for building algorithmic trustHow AI moves prospects through the funnel before they ever clickWhy fewer website visits can actually mean higher-quality leadsThe biggest mistake firms make, assuming machines “just get it”Why organization today prepares you for AI agents tomorrow 💡 Featuring: Karin and Jason unpack how Google, ChatGPT, and emerging AI search tools decide who belongs in the digital “who’s who,” why most firms are being quietly underestimated by algorithms, and how authority is built through organization, consistency, and third-party validation. They break down why AI doesn’t reward assumptions, how credibility must be made machine-readable, and why teaching algorithms who you are is now a foundational marketing responsibility. Karin and Jason give listeners actionable tips on: 0:00 Why your real first impression is Google, not your website2:00 What a SERP is, and why it defines brand trust5:00 Knowledge Panels as the “who’s who” of search8:00 How AI decides who gets recommended10:00 Why search is disappearing, but authority isn’t13:00 Teaching machines who you are and why you matterspan...

    46 min
  5. [Counsel Cast Chambers] The Strategy Mistake Most Law Firms Make

    JAN 13

    [Counsel Cast Chambers] The Strategy Mistake Most Law Firms Make

    In this episode of Counsel Cast Chambers, we revisit our critical discussion with Michelle Hunter on the importance of strategic marketing for law firms. Michelle emphasizes the necessity of clear goal setting, prioritizing effective tactics, and crafting compelling copy to foster sustainable growth and improve client conversion. She highlights common marketing missteps, such as relying too heavily on SEO or tactless tactics without a strategic foundation. Michelle advocates for a quarterly review of tactics within an annual goal framework to ensure adaptability and efficiency. She underscores the need for law firms to focus on essential marketing components tailored to their specific goals, rather than following generic advice. Michelle gives listeners actionable tips on: 00:00 Law Firm Marketing Challenges00:06 The Importance of Strategic Planning00:57 Setting Clear Goals for Your Firm01:55 Common Marketing Missteps02:33 Quarterly Evaluation and Execution03:16 Tailoring Marketing to Your Firm's Needs Connect with Michelle here: michelle@michellehuntercreative.comLinkedInhttps://michellehuntercreative.com/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    4 min
  6. How to Build a Human-First AI Marketing System That Doesn’t Kill Trust with Mike Montague

    JAN 6

    How to Build a Human-First AI Marketing System That Doesn’t Kill Trust with Mike Montague

    AI marketing does not fail because the technology is broken. It fails when humans disappear from the process. In this deeply grounded and forward-looking episode of Counsel Cast, host Karin Conroy sits down with Mike Montague, founder of Avenue Nine, to explore what it really means to build human-first AI marketing systems that protect trust instead of eroding it. Mike brings a rare perspective. He speaks fluent “nerd,” has spent 15+ years coaching enterprise sales teams, has executed campaigns for Fortune-level brands, and has performed on stages in front of tens of thousands of people. That combination gives him a unique lens on AI, marketing psychology, and why most current AI advice is dangerously shallow. Together, Karin and Mike dismantle the idea that AI is a shortcut or replacement for strategy. Instead, they frame AI as an amplifier. It magnifies whatever system already exists, whether that system is thoughtful and human, or generic and broken. This conversation goes far beyond prompts and tools. It explores trust, ethics, creativity, emotional labor, and why the most powerful use of AI actually makes marketing more personal, not less. 📌 You’ll learn: Why “human-first AI” is not common sense in modern marketingThe subtle red flags that instantly signal AI-generated content and quietly destroy trustWhy AI always defaults to predictable, lowest-common-denominator answersHow to build a contextual AI system that actually sounds like youWhy remixing your content beats generating new content from scratchThe real danger of letting AI start the thinking instead of supporting itHow AI can personalize campaigns at a level humans never had time to do beforeWhy mass marketing is fading and individual-based marketing is risingWhere AI belongs, where it doesn’t, and why emotional work still belongs to humansHow to pressure-test your ideas by letting AI critique them before the market doesWhy “I’ll know it when I see it” is not a strategy (and how AI exposes that gap) 💡 Featuring: Karin and Mike also unpack why AI slop is everywhere right now, how marketers accidentally sabotage trust through formatting mistakes and tone mismatches, and why letting AI “drive the bus” is the fastest way to dilute your brand. Karin and Mike give listeners actionable tips on: 0:00 Introduction2:00 Why AI advice today feels shallow and incomplete5:00 The chainsaw problem, power without precision8:00 How trust gets broken through obvious AI signalsspan class="ql-ui"...

    50 min
  7. [Counsel Cast Chambers] Is your brand premium or commodity? with Johanna White

    12/30/2025

    [Counsel Cast Chambers] Is your brand premium or commodity? with Johanna White

    In this episode of Counsel Cast Chambers, branding strategist Johanna White shares insights on how law firms can distinguish themselves from the competition and attract high-value clients through effective branding. She outlines a three-step process to transform a firm's brand from commodity to premium: know your value, show your value, and add more value. Emphasizing the importance of clarity, consistency, and continuous evolution, she explains how establishing a strong brand foundation can instill confidence and build trust, ultimately leading to clients willing to pay more for premium services and exceptional experiences. Johanna gives listeners actionable tips on: 00:00 Introduction to Branding for Law Firms00:51 Three Steps to Building a Standout Brand01:03 Knowing Your Value: The Foundation of Branding02:21 Clarifying Your Message for Premium Clients03:01 Evolving Your Brand Over Time04:05 Building Trust Through Your Brand Connect with Johanna here: https://www.instagram.com/designbyjostudio/ https://www.linkedin.com/in/johanna-white-designbyjo/https://www.facebook.com/Designbyjostudio https://www.designbyjostudio.com/  Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    5 min
  8. Fix Your Law Firm’s Ads with a Fortune 500 Playbook with Ryan Burch

    12/23/2025

    Fix Your Law Firm’s Ads with a Fortune 500 Playbook with Ryan Burch

    Most law firm ad campaigns fail for a simple reason. They are turned on before the foundation is built. In this strategic and refreshingly honest episode of Counsel Cast, host Karin Conroy is joined by Ryan Burch, founder of Tobie Group, an advertising and marketing consultancy known for bringing Fortune 500-level strategy to small and mid-sized businesses. Ryan breaks down why digital advertising platforms are not magic buttons, why “testing everything” is not a strategy, and why many law firms are unknowingly burning money by skipping the most important step, defining the right audience before launching ads. Together, Karin and Ryan explore what law firms actually need in place before running ads, how to diagnose what’s broken when campaigns stall or fail, and why you cannot use advertising to fix a weak marketing foundation. This episode reframes ads not as a quick win, but as a system that only works when the right inputs, tracking, and strategy are already in place. 📌 You’ll learn: Why most law firm ads fail before they even launchThe difference between a goal and an actual marketing strategyWhy “audience first, always” changes everythingHow throwing money at ads without a foundation creates false conclusionsWhy digital ad platforms are powerful and dangerous at the same timeWhat law firms misunderstand about testing and experimentationHow to diagnose whether ads failed or the strategy didWhy your current clients are not always your ideal clientsHow market shifts and new competitors silently raise ad costsWhy marketing foundations must be revisited quarterlyThe real reason “it didn’t work last time” is often misleading 💡 Featuring: Real-world case examples of law firms running ads without a strategic foundation, behind-the-scenes breakdowns of how legacy landing pages, outdated tracking, and misaligned audiences quietly drain budgets, and firsthand stories of campaigns that “failed” only because the inputs were wrong. Ryan shares how ad platforms amplify whatever system already exists, why spaghetti-at-the-wall testing creates false conclusions, and how firms unknowingly sabotage performance through messy websites, conflicting call tracking, and abandoned marketing remnants. Karin and Ryan unpack how Fortune 500-style thinking, clear audience definition, clean analytics, and disciplined systems turn ads from an expense into a predictable growth lever. Karin and Ryan give listeners actionable tips on: 0:00 Introduction2:00 Why ad platforms feel powerful but confusing5:00 The danger of trusting platforms without strategy8:00 Why “we want more money” is not a strategy10:00 Defining the right audience before running ads13:00 Why your current clients may not be ideal clients15:00 Market shifts, competition, and rising ad costs18:00 Why foundations must be revisited regularly21:00 Diagnosing failed ad campaigns25:00 The role of tracking and analytics29:00 Cleaning up websites and legacy marketing clutter33:00 Why systems beat one-off wins37:00 Art, science, and human psychology in marketing41:00 Where AI fits and where it doesn’t45:00 SEO, brand signals, and modern discovery48:00 Practical next steps for law firms50:00 Book recommendation and closing thoughts Resources mentioned in this episode: a...

    50 min
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5
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42 Ratings

About

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

Information

  • Creator
    Karin Conroy
  • Years Active
    2021 - 2026
  • Episodes
    199
  • Rating
    Clean
  • Copyright
    © 2021 Counsel Cast
  • Show Website
    Counsel Cast

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