Do IAB-Certified Stats Matter for Your Podcast‪?‬ The Audacity to Podcast

You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters!



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## Who is the IAB?



## What are IAB stats



- These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/



## IAB "compliance" versus "certification"



- You can see the list of certified podcasting companies here.: https://iabtechlab.com/compliance-programs/compliant-companies/#



## Why IAB-certified podcast stats are good



## But every standard will have loopholes



- Some podcast networks put ads in mobile games: https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/

- In my past research for testing the fastest podcast hosting: https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/



## Why you don't actually need IAB-certified podcast stats



## I've changed my mind about IAB certification



## New feature: The Community Corner



- Dave Jackson responded to my “mythinformation” line with a voicemail: https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71



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