Documenting But With A Twist - Part 4: A Special Series KDS: 135 The Kim Doyal Show

Kim [00:00:00]:
Hey, guys. Welcome back to part 4 of this special series called Everything is Content. First of all, thank you so much for listening this far this week. And if you haven't listened to the first three, I highly recommend them because they all kind of build on each other. But today, we're gonna talk about documenting. We're gonna talk about documenting with a little bit of a twist. And if you've not registered yet, I am hosting a live Everything is Content workshop next week, March 6th at 11 AM Pacific time. Or if you can't attend live, of course, there will be a recording.
Kim [00:00:32]:
And if you've reached this or listened to this, after March 6th, you can still get the on demand workshop. Alright, guys. That's it for now. Let's jump into today's episode. Hey there, it's Kim Doyal, and welcome to my show, where digital marketing meets real stories, experiences, and strategies. You'll get a behind-the-scenes look at what's working and not working in my business, as well as other experts who show up and share their stories. As much as I love talking about marketing principles and tactics, we'll dig a little deeper with mindset and explore what's required to create a business you love on your terms that also supports your life. I wanna help you understand the why behind the how.

Kim [00:01:13]:
Whether you're a seasoned marketer or just dipping your toes in, remember that marketing is a journey, and the goal is to enjoy it. My desire is to guide you on your journey and remind you that no matter what life throws at you, you've got this. Alright, guys. Welcome back to video 4 of the everything is content series. Now today, we're gonna talk about documenting, but with a little bit of a twist. And I believe I I I'm gonna quote Gary v as saying document, don't create. I don't know if he's the originator of the statement. I'm gonna assume he is, but, and to some extent, I agree.

Kim [00:01:49]:
But unless you're you're somebody like Gary v or you have someone like Gary v. What was his his video guy's name was d rock? I don't know if he still does. I'm assuming he does, because he's pretty he's consistent. Right? When he believes in a philosophy, he's he sticks with it, and it's worked well for him. And I like him. He's a nice guy. I met him in an elevator one time, you guys. Just me and him.

Kim [00:02:13]:
He took a selfie. I didn't have my phone, and he emailed it to me. So he really is a nice person in real life, too. Anyways, for me, my day-to-day life looks a little bit boring. Even when I was in Costa Rica, and moving back there, I intend to be a little more interesting regarding what I share behind the scenes. But, you know, my day-to-day looks a little bit boring. So the only difference might be what I wear unless I decide to record 4 or 5 videos in a row, all in the same hoodie, but so be it. You know, people would be bored watching that.

Kim [00:02:48]:
So I wanna give you an example of something I'm documenting, and then the twist that I intend to put on this piece of content directly becomes it's because it's gonna become a profitable asset. And so I recently shared with my email list that I will move from Convertkit to Beehive for my email marketing. I made this decision just a couple of weeks ago, and I shared in an email that I was gonna do it, and that it would be done in phases. And so I'll go way more in-depth into the post but I have loved beehives since they first came out, but it didn't have the capabilities of doing a lot of stuff that you need email marketing to do. Like, I mean, you could do a solo broadcast, but at the same time, the tagging and the segments and automations and stuff. However, a lot of that is changing, and it just was not a full-blown robust email service provider. And out of the gate, it was incredible to publish newsletters, but there were just too many...