The Kim Doyal Show

Kim Doyal
  • 4.8 (72)
  • MARKETING
  • UPDATED SEMIMONTHLY
The Kim Doyal Show

This podcast isn't just about digital marketing; it's about creating a business and a life you love on your terms. I’m here to explore how you can harness the power of email marketing, newsletters, content marketing, and even artificial intelligence to create value and serve your audience in a meaningful way. And remember, this is all about you! This journey is all about finding fun, effective, and enjoyable ways to engage with your audience, build your brand, and grow your business. On this show, you'll hear from me in solo episodes where I'll share my experiences and insights, as well as conversations with successful entrepreneurs and creators who have mastered the art of digital marketing in unique ways. We'll share their stories, strategies, and case studies to inspire and educate you on your own journey. So, are you ready to turn digital marketing into a fun journey that brings real results to your business and life? Let's do this together!

  1. 05/28/2024

    The Future Of The Podcast & What I’m Focusing On KDS: 143

    The Future Of The Podcast Is Something I’ve Been Thinking About A Lot Lately.If you’ve been wondering what’s up with the podcast… join the club. After doing this for so long, I was really thinking that maybe it was time to turn the page and put it to bed. But the more I thought about it, the more I knew that that decision wasn’t coming from the right place. The last thing people would say about me is that I’m indecisive. In fact, I’ve probably made a lot of decisions quickly that could have used a little more processing time to weigh the pros and cons, but that’s really not how I operate, so I’ll leave that one alone. The past 6-8 months have fascinated me when I step back and examine what’s happened and how my mindset has shifted (read ‘grown’). Transform Ideas Into Action – Subscribe To The SPARK I attribute this to a few things: Experience – having been in this game for a long time, I know enough that in times of uncertainty or the need for clarity, it’s best to be patient.Age – there is something so freaking delightful about getting older and caring a whole lot less about what other people thinkLife changes—The move back to California in February 2023 was right for me, and now I’m heading back to Costa Rica. People have asked how long I’ll stay there, and I honestly don’t know. I want to stay put for a while (which, to me, is 3+ years). Ultimately, I’d like to buy there, but we’ll see where the economy goes. A little history about the podcast: I started podcasting in 2013 when I was “The WPChick” and the podcast was “The WPChick Podcast.” There were maybe 5 other WordPress podcasts at the time, so getting some traction was pretty easy. I alternated between solo shows and interviews, which was a smart strategy because it really grew my audience. I think the years between 2019 and now were so challenging personally that to host interviews and truly show up for other people felt like a lot of work… work that I didn’t really have the energy for… until now. During that time, I went through some extremely challenging situations with my son, and then my Mom passed away unexpectedly in 2019, and my world was turned upside down. Then, we all know what happened in 2020, when I decided to move to Boise, ID, followed by a move to Costa Rica in 2021. So… needless to say, the last 5 years have been a lot (with other things happening in the background, but I’ll save that for my therapist). Here’s the thing with all of this: To some people, this may not seem like a lot, and to others, it may seem overwhelming. I’ve been so incredibly hard on myself for things I’ve done, not done, not done enough of, woulda’, shoulda’, coulda’…. the judgment is what’s really gotten in the way. None of us get through this life unscathed, without messing up, losing people we love, and without challenges and struggles. That’s life. It really is how we handle what happens to us that makes all the difference. SO… all that...

    55 min

  2. 05/10/2024

    Discover & Define Your ONE Thing KDS: 142

    Before we get too much into discovering and defining Your ONE Thing, I want to preface this by saying that it isn’t about only doing or having ONE thing. Even though that level of focus is pretty amazing (and is something I’m working towards, it’s a process). This is about creating the ONE thing you’re known for. Not a niche (swear I’m not anti-niche, I’m anti-ONLY-niche), but more of a brand philosophy and mantra that people associate with you and your business. And if you’re a personal brand, ideally, people associate your ONE thing with YOU personally. I’m hosting a free workshop next week, so I thought I’d give you a little sneak peek and preview what we’re going to cover and why this is crucial to differentiate yourself in a very noisy world filled with AI content. And for what it’s worth, I LOVE AI and use it all the time. But what sets you apart is who you are. If you have even a little understanding and knowledge of copywriting, marketing, direct response, and content, you can use AI pretty easily and get decent output. What AI can’t do is be YOU (and hopefully not in my lifetime because, let’s face it, that’s a little creepy to even think about). You can absolutely train it to sound like you, write in your voice, use the type of language you use, but you still have to train it. That’s where Your ONE Thing comes in. I have a 6-step framework for “Your ONE Thing” – so let’s jump into it. Be sure to register for the FREE workshop here. The LIVE Workshop is on Wednesday, May 15th at 11:00 PDT. It will be recorded, but you need to register. If you get this after the live workshop, you can register and watch the on-demand workshop for free with the same link (and my goal is to run this live more than once while I continue iterating and refining everything). Your ONE Thing FrameworkHere’s the 6-step framework, with more detailed explanations below: Core Discovery DiveAudience AlchemyIdea IncubatorReality CheckIdentity ImprintLaunchpad Lift-Off Let’s dive deeper into each one. Core Discovery Dive (self-assessment & reflection):This is the self-assessment and reflection step of the framework. You’re going to want to dive deep into the core of your personal and business identity to uncover the unique elements that define you. Self-awareness is key here. This step also requires a certain level of courage and commitment to showing up genuinely as yourself and letting go of what people think.Understanding your strengths and passions will make creating more authentic and engaging content much easier.Audience Alchemy (market and audience analysis):This involves a combination of market research and analysis and knowing your ideal target audience, including psychographics (which are just as valuable, if not more valuable, than demographics).You want to hone in on what excites them, their desires, and the specific problems they have that you can solve uniquely.Understanding market trends and audience preferences can help refine your unique selling proposition to meet your audience where they’re at.Idea Incubator (ideation & concept development):This is where we will start brainstorming potential “ONE Things” for you and your business. I love all the steps, but this is probably my favorite. There are a couple of different methodologies for doing this, including the SCAMPER method (which I just discovered) and my Umbrella method.The Umbrella method is an easier place to start, and then, as you get clearer, you can iterate and move on to the SCAMPER method if you want to go deeper.Reality Check (validation and testing):This is where the...

    46 min

  3. 04/30/2024

    Embracing Sacred Simplicity & Organic Validation KDS: 141

    Today, I’m coming to you not from my usual studio setup but rather from the driver's seat of my car. This freestyle episode is all about embracing what I like to call "sacred simplicity" in both our personal and professional lives. 06:41 A Busy weekend led to a much-needed rest. 09:11 Appreciate health because it can be fleeting. 11:52 Woman shares emotional video, regrets, seeks comfort. 15:21 Working for a year, not just privilege. 18:40 Experiences shape us and make us strive for self-actualization. 21:27 Regret over past, compassion for self, insignificance. 24:04 Prioritizing joy, learning, and mastering paid traffic. 27:10 Uncertainty about shift, preference for simplicity explained. 32:50 Tangible benefit motivates discussion of white labeling. 33:43 Offer writing, content, SEO services, validate organically. 39:07 Discussing lead gen and content strategies for ads. 40:42 Optimize traffic ads, capture leads, and test. 43:45 Focusing on quality work and living with ease. A Time of Transition and ReflectionI’m currently in a season of significant change, counting down the months until my move to Costa Rica. As part of this transition, I've been tackling the task of decluttering and sorting through years of accumulated belongings at my dad's house, now up for sale. This process has been both physically demanding and emotionally revealing. It's amazing what we hold onto over the years, isn't it? During a weekend dedicated to clearing out my storage unit, I realized that some boxes hadn’t been opened since my move from Boise in March of 2021. Items were still labeled "go through before Costa Rica," a reminder of postponed decisions. Yet, this clean-up wasn’t just about sorting through physical objects but also about reassessing what’s essential in my life. This is where the concept of sacred simplicity really comes to life—finding clarity and joy in the essentials, shedding the excess that no longer serves us. The Refreshing Break from Digital ClutterThe physical labor of sorting and moving boxes provided a much-needed break from the digital clutter of my daily life. There’s something profoundly liberating about stepping away from screens and focusing on physical tasks. It allows for a mental reset, which is increasingly rare in our hyper-connected world. This disconnect from digital work brought a surprising freshness to my thoughts. It reminded me of the importance of balance and taking time to enjoy simple pleasures—like the perfect weather we had, a crisp 76 degrees of pure sunshine. It was a reminder of the beauty of living in the moment and appreciating the small, simple joys that life offers. Learning from Vanessa Lau: A Lesson in Sacred SimplicityDuring this time, I watched a video by Vanessa Lau, an influential content creator who recently returned from a sabbatical. Vanessa chose to step back at the height of her career to prioritize her well-being—a decision that resonates deeply with the concept of sacred simplicity. It’s about making life choices that honor our deepest needs and values rather than constantly pushing for more. Vanessa’s courage to choose herself over perpetual business growth is a powerful testament to the strength found in simplicity. It’s a reminder that sometimes, the best thing we can do for ourselves and our businesses is to take a step back, reflect, and recalibrate. Sacred Simplicity in MarketingIn the realm of digital marketing, sacred simplicity can transform how we approach content and engagement. It’s about stripping back the unnecessary and focusing on what truly matters—connecting with our audience in authentic and meaningful ways. For instance, my philosophy of "Everything is Content" is an embodiment of this simplicity. It’s about seeing the...

    46 min

  4. 04/11/2024

    How I’m Happily Using AI For Content Creation KDS: 140

    I Think It’s Safe To Say Most Content Creators Are Using AI For Content Creation These Days.But I thought I’d go deeper, specifically, with how I’m using it. There are a few different ‘camps’ when it comes to AI and some of them are totally over my head. In other words, I’m not sure that I really care how it works, what LLMs are doing, which companies have completed a new round of billions of dollars invested, or whether Nvidia or AMD is producing more chips. All I care about is how I can use it in my business to do one of two things (I’ll go deeper with each of these below): Get clarity and createCut down the time it takes to complete things I haven’t gotten into much in terms of automations or having AI do tasks I don’t want to do, but that’s mainly because I don’t have a significant need for it right now. My primary focus with AI right now is on using it for content creation. I write all of my podcasts, blog posts, and emails. In other words, none of this is generated by AI (probably obvious, but you know what they say about assuming). I’ve created one post with the help of AI (you can read that here) because I wanted to test creating an outline, seeing what the output was, and then adjusting from there. It was a good experience and process, and I’ll use it again for a couple of more in-depth tutorial posts I’m working on. For example: I’m in the process of moving from ConvertKit to beehiiv (at the time of writing this post). As beehiiv continues to grow, I know a lot more people will be making this move, and I think it’s a great way to get traffic to the site, attract new subscribers (people making this move are definitely my target market), and make some affiliate commissions along the way. Here’s the prompt I used to start this post: Good afternoon! I’d love your help writing an epic blog post (that I’ll create a video for as well) on the process of moving an email list, subscribers, newsletter, and automations from ConvertKit to beehiiv. Is this something you can help me with? I want this to be super clear, easy to understand and highly optimized for SEO. I’ll convert the blog post into a PDF that people can download as well. What do you need from me to get started? By the way, that’s one of my favorite ways to start a conversation with ChatGPT (yes, I call them conversations). I give simple context about what I want to accomplish, then ask what it needs from me to get started to accomplish what I’ve asked for. I don’t want to get into the weeds with detailed prompts (I think I may start doing some video on this), but I want to give you an example of how I’m using it) – but the initial question of “what do you need from me” will help you get the best result possible. OK, let’s look at the first of the two bullets I mentioned first. Using AI For Content Creation To Gain Clarity And CreateFirst, I treat ChatGPT (or Chatty as I call her) as more of a partner than a tool, which is why I write in a conversational manner as opposed to simply imputing prompts. I find the entire...

    59 min

  5. 04/04/2024

    Organic Traffic Still Works… Here’s The Proof KDS: 139

    Organic traffic still works. It’s not that I thought it didn’t, but in many ways, I think I had resigned myself to thinking it was so much harder than it used to be. In some ways, it is harder, but in other ways, we have so many tools at our fingertips (AI) that there’s no reason you can’t test and try things much faster. You can get data in 90 days that will tell you what’s working. Depending on how long you’ve been online (i.e., you’re not starting from scratch), you may get results much faster. For me, I’ve seen some pretty fun results in only a few weeks. Let’s get into it. After 16 years online, you would think I would have learned to “never say never”… but here I am, changing my tune. Fortunately, I’m pretty transparent about these little lessons I go through and have no shame in sharing that I’ve changed my mind. Ideally, when we know better, we do better, right? Mind you, things change so quickly online (especially with AI now) that we better learn to be comfortable changing our minds and trying new things (once we have the fundamentals in place, anyway). The best part of what I’m experiencing right now is that this is all happening because of ONE thing. And I’m on a mission to help you figure out your ONE thing. And no, this doesn’t mean you only have ‘one thing’ in your business (I’m speaking to all of you multi-passionate entrepreneurs who, bless you, can manage multiple offers, directions, or businesses). I’m talking about starting with one core content idea that is part of your foundation. For Now, Let’s Call This “One To Many.”Let me back up a bit and explain how this relates to organic traffic still works. I won’t go too deep into my journey, as I’ve shared it multiple times on the podcast. You can get a snapshot of that on my About page. Over the last 16 years, I spent the first 10 years as ‘The WordPress Chick,’ pivoted to my personal brand, started focusing on content marketing, launched a content planner (with a strategy, not a fill-in-the-blank), added email marketing and newsletters to the mix, and have come back to content marketing as my core focus. My ‘complementary’ categories to content marketing are email & newsletters and using AI for content marketing. Now, let’s talk a bit about social media. Which I’ve always had a love/hate relationship with. Because of the clarity I’ve gained with my ONE thing (for now, let’s call it Core Content), I’ve jumped back in full force and am happily gaining some traction and, thankfully, traffic. I attribute the results I’m getting to a few things: Not starting from scratchHaving a presence on most platforms (regardless of recent engagement)LOVING what I’m doing again This isn’t to say you can’t start from scratch and get results because, of course, you can. It just might take a little longer. But here’s the thing: time is going to pass whether you do the work or not, so you may as well do it now. And the work I’m referring to is creating, publishing, and promoting your content. Which will always differentiate you from people who want to do things quickly and easily. Especially with AI… I LOVE using AI in my business – but I also know what I’m doing, who I’m talking to, how I want to serve them, and what my business goals are. I’m not under any illusion that AI can replace my voice. What it can do is help me...

    43 min

  6. 03/21/2024

    The Old Me Would Have Been Embarrassed To Admit This KDS: 138

    There is something so absolutely freeing about getting older. I was texting with a friend in Costa Rica the other day to set up a time to chat. I had been hoping to go down in April to bring some stuff down before my move in July, but with my Dad selling his house, I decided not to. In our text conversation, we both said that we would put it on our calendars and put sticky notes everywhere so we didn’t forget. Last time we set a time to chat, we both spaced. I don’t think much about how much time and energy I’ve spent worrying about things that don’t matter. That’s a complete waste. I do, however, make conscious decisions every day to choose my thoughts. To make today different than yesterday. I was listening to a video with Dr. Joe Dispenza (who is amazing, by the way, if you’re remotely interested in neuroscience and being able to change your life with your thoughts), and he was saying that the hardest thing to do is to make sure you don’t think the same thoughts you had yesterday. 🤯 The absolute best way to do this is to tune out the things that no longer serve you. I have always been fairly transparent about what I’m doing in my business, including sharing the challenges and struggles. In fact, I’ve probably been more transparent about those than the wins. God forbid I toot my own horn. As I’ve gotten older and hit, ahem, mid-life (no one tells you that no matter how old you are, you still feel like a younger version of yourself), I’ve come to the realization that I better start tooting my own horn. Especially as a woman. In addition to learning to be fiercely protective of my goals and dreams, I’ve also become fiercely indifferent to others’ opinions. My old self included If I can share my lessons, challenges, and hell, yes, my wins… and it inspires even one person on their journey, it’s worth it. It’s probably also because I feel that so much of what we’ve been taught and is accepted in society has been structured around what works for men. It’s b******t. But I don’t want to go sideways here with any of that. All it will do is piss me off and get me worked up, which doesn’t help anyone. What I want to focus on in this episode is the massive progress, clarity, and focus I have in my business in hopes that it will inspire you to do the same. What Old Me Would Have Been Embarrassed to Admit Trying to summarize this in one clear statement isn’t as easy as I thought, but I want to give you something so you know where this episode is going. It feels like I FINALLY “Get it.” As in, I’m finally fitting all the pieces of the puzzle together in order to create a business I love on my terms and get it working like a well-oiled machine. And yes. It’s taken 16 years to get here. This is probably also why I’ve adopted the phrase “It takes what it takes” (seriously, good quotes hit my soul deeply). This isn’t to say that I’ve been waffling for sixteen years or didn’t know what I was doing. I truly believe that everything I’ve done had a purpose and brought me to exactly where I am today, which, quite frankly, is FIYAH. I did a visual of my journey in 2022 and since I have more to add to it, for now, here’s a quick synopsis of my timeline 👇: March 2008 Started my business and launched ‘The WordPress Chick’ – blogging and building websites. Spring 2013 Launched “The WPChick Podcast,” created an outsourcing company, and started coaching. Summer 2016 Created the Facebook Group, Content Creators and start pivoting more into Content Marketing (less WordPress) Summer 2018 Pivoted to my personal brand, redirect WPChick to KimDoyal.com Fall 2018 Partner with a friend to launch an e-commerce brand and physical content...

    57 min

  7. 03/12/2024

    Someone Has To Go First – Let It Be You KDS: 137

    Someone Has To Go First.I don’t remember where I heard that (or read it), but it certainly struck a nerve. I wrote it down because I knew it would be a podcast episode the minute I read it. Before we go into that, though, let’s do a quick catch-up and recap, shall we? I’m kind of tripping out that we’re almost halfway through March already. Mind you, I’m not complaining. I looked at the weather for the next ten days, and after a couple of days of potential showers and clouds, it’s all blue skies, sunshine, and warmer weather (mid to upper 60s). I feel like I’ve been quiet lately because I had the “Everything is Content” episodes ready to go (even if the last two didn’t go out when I had hoped). I’m going to do a full break-down of Everything is Content now that I’ve: Published the email series and blog postPublished the email series as videos and podcast episodesRepublished the series on MediumI hosted my first live workshopI am about to offer the first live cohort This is all part of a long-term strategy for me, and hot damn if it isn’t working. The gas is about to be poured on this using Laurel Portié’s $ 5-a-day ad strategy, and I’m beyond excited to see how this all unfolds. On the personal side of things… I shared that I’ll be moving back to Costa Rica this summer sometime last month (maybe that’s why I’m tripping out that it’s mid-March already), and as the time gets closer, I’m getting more and more excited. But there’s a lot to do in the meantime. My Dad has finally decided to list his house for sale and is looking at moving down to the city where my siblings live (the same city where I raised my kids). We’re hoping to get the house up for sale before the end of the month. Which means decluttering and getting the house ready for staging, photos, and viewings. Keep in mind there are 56 years of stuff in this house. 😳 We’ve already started the process, and my siblings are coming up to help, so we should be able to knock things out by the end of this weekend. And between you and I… I’m kind of hoping I’m not here for the actual move. I have done so much moving in the past five years I wouldn’t mind skipping this one (although I’ll be doing a lot of packing and purging before I leave). That’s the beauty of moving back to Costa Rica... all I have to do is take my clothes, my dog, my computer, and any decor I want for my place. It’s completely furnished (although I will be hauling another mattress down). OK… I think we’re all caught up now. Let’s Get Into “Someone Has To Go First”First, what I’m referring to here isn’t about being ‘first to market’ or ‘first to adopt’ (although I do think the ‘first to adopt’ comes into play here). This is specifically related to content and the creator economy as we know it today. When I was getting started in 2008, it felt like everyone was new to the online marketing space, and we were all figuring it out as a collective. Of course, some direct-response marketers were much more seasoned and had brought their offline skills online, but for the most part, it was a fairly new space at the time. Social media was new, blogging was still new, and...

    54 min

  8. 03/09/2024

    Zigging when everyone else is zagging - Part 5: A Special Series KDS: 136

    As we wrap up our incredible journey through the "Everything is Content" series, I want to take a moment to reflect on the profound concept we're diving into today: zigging when everyone else is zagging. Throughout this series, we've explored various facets of content creation, but today, we're tackling the essence of differentiation and the power of personalization in our content strategies. Imagine walking into a room full of people all moving in unison, like a perfectly choreographed dance. Now, picture yourself moving to a different rhythm, creating your own steps, and standing out. That's what we're talking about today. In a world saturated with content, being the one who dares to be different isn't just brave; it's necessary. Why do we zig when others zag? Because, at the core of every successful content strategy, there's a unique voice, a distinct perspective, and an unwavering commitment to authenticity. It's about finding what resonates with you and, by extension, connecting more deeply with your audience. During this series, we've established that all platforms work, all strategies can be effective, but the magic happens when you align your content creation with your personal passion, consistency, and the joy of sharing your story. This alignment isn't just about being different for the sake of it; it's about embracing what works for you and amplifying it. Let's debunk a common myth: the idea that certain marketing strategies or platforms are "dead." You've heard it before – "Email marketing is dead," "Blogs are out," "Social media is oversaturated." Here's the truth – for every strategy declared extinct, there's someone out there proving it wrong, thriving and creating impactful, meaningful content. The key is not in the platform or the strategy itself but in how you use it to convey your unique message and connect with your audience. Consider this: While some may argue that ad costs are soaring and traditional methods are fading, I've seen friends launch successful businesses solely through Facebook ads, targeting cold traffic with innovative, low-cost strategies that captivate and convert. Their secret? Understanding their audience, refining their offer, and staying true to their vision. Moreover, the debate between long-form and short-form content, between videos and podcasts, between blogging and microblogging, often misses the point. The medium is just a vessel; your content's heart and soul come from your personal experience, your voice, and your passion. So, how do you find your unique path in this crowded content landscape? Start by choosing one or two types of content that feel natural to you. Commit to creating consistently, whether it's through Instagram reels, blog posts, podcasts, or any medium that sparks joy in you. Give it time, be patient, and watch as your unique voice starts to resonate with an audience that's been yearning for something different, something authentically you. Remember, the goal isn't to churn out content for the sake of visibility. It's about creating content that matters, content that makes a difference in someone's life, even if it's just one person. As we've explored throughout this series, "Everything is Content" isn't just a catchy phrase; it's a mindset, a reminder that our stories, experiences, and insights are valuable and deserve to be shared. As we conclude this special series, I invite you to join me in embracing the power of personal content creation. Let's not just follow the trends; let's set them. Let's not just create content; let's create connections. And most importantly, let's remember that in a world where everyone is zagging, the ziggers are not just seen – they're remembered, celebrated, and followed. Thank you for joining me on this journey. Here's to creating content that's as unique as you are, to finding your voice in the cacophony, and to the incredible journey of zigging when the world...

    17 min
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4.8
out of 5
72 Ratings

About

This podcast isn't just about digital marketing; it's about creating a business and a life you love on your terms. I’m here to explore how you can harness the power of email marketing, newsletters, content marketing, and even artificial intelligence to create value and serve your audience in a meaningful way. And remember, this is all about you! This journey is all about finding fun, effective, and enjoyable ways to engage with your audience, build your brand, and grow your business. On this show, you'll hear from me in solo episodes where I'll share my experiences and insights, as well as conversations with successful entrepreneurs and creators who have mastered the art of digital marketing in unique ways. We'll share their stories, strategies, and case studies to inspire and educate you on your own journey. So, are you ready to turn digital marketing into a fun journey that brings real results to your business and life? Let's do this together!

Information

  • Creator
    Kim Doyal
  • Years Active
    2013 - 2024
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    ℗ & © 2023 The Kim Doyal Show
  • Show Website
    The Kim Doyal Show

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