Organic Traffic Still Works… Here’s The Proof KDS: 139 The Kim Doyal Show

Organic traffic still works.
It’s not that I thought it didn’t, but in many ways, I think I had resigned myself to thinking it was so much harder than it used to be.
In some ways, it is harder, but in other ways, we have so many tools at our fingertips (AI) that there’s no reason you can’t test and try things much faster. You can get data in 90 days that will tell you what’s working.
Depending on how long you’ve been online (i.e., you’re not starting from scratch), you may get results much faster.
For me, I’ve seen some pretty fun results in only a few weeks.
Let’s get into it.
After 16 years online, you would think I would have learned to “never say never”… but here I am, changing my tune.
Fortunately, I’m pretty transparent about these little lessons I go through and have no shame in sharing that I’ve changed my mind.
Ideally, when we know better, we do better, right?
Mind you, things change so quickly online (especially with AI now) that we better learn to be comfortable changing our minds and trying new things (once we have the fundamentals in place, anyway).
The best part of what I’m experiencing right now is that this is all happening because of ONE thing.
And I’m on a mission to help you figure out your ONE thing.
And no, this doesn’t mean you only have ‘one thing’ in your business (I’m speaking to all of you multi-passionate entrepreneurs who, bless you, can manage multiple offers, directions, or businesses).
I’m talking about starting with one core content idea that is part of your foundation.
For Now, Let’s Call This “One To Many.”Let me back up a bit and explain how this relates to organic traffic still works.
I won’t go too deep into my journey, as I’ve shared it multiple times on the podcast. You can get a snapshot of that on my About page.
Over the last 16 years, I spent the first 10 years as ‘The WordPress Chick,’ pivoted to my personal brand, started focusing on content marketing, launched a content planner (with a strategy, not a fill-in-the-blank), added email marketing and newsletters to the mix, and have come back to content marketing as my core focus.
My ‘complementary’ categories to content marketing are email & newsletters and using AI for content marketing.
Now, let’s talk a bit about social media.
Which I’ve always had a love/hate relationship with.
Because of the clarity I’ve gained with my ONE thing (for now, let’s call it Core Content), I’ve jumped back in full force and am happily gaining some traction and, thankfully, traffic.
I attribute the results I’m getting to a few things:
Not starting from scratchHaving a presence on most platforms (regardless of recent engagement)LOVING what I’m doing again
This isn’t to say you can’t start from scratch and get results because, of course, you can.
It just might take a little longer.
But here’s the thing: time is going to pass whether you do the work or not, so you may as well do it now.
And the work I’m referring to is creating, publishing, and promoting your content.
Which will always differentiate you from people who want to do things quickly and easily. Especially with AI…
I LOVE using AI in my business – but I also know what I’m doing, who I’m talking to, how I want to serve them, and what my business goals are.
I’m not under any illusion that AI can replace my voice.
What it can do is help me...