100 episodes

Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive.

Every week, you’ll hear insights from leading B2B growth experts and veteran business owners from around the world. You’ll also hear Jose’s own insights gained from a few decades of B2B sales and marketing experience.

The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth.

If you need help taking the next steps to take control of your business growth, come check out what we’re doing at ValueProp.com.

Business Growth On Purpose Unknown

    • Business
    • 5.0 • 21 Ratings

Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive.

Every week, you’ll hear insights from leading B2B growth experts and veteran business owners from around the world. You’ll also hear Jose’s own insights gained from a few decades of B2B sales and marketing experience.

The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth.

If you need help taking the next steps to take control of your business growth, come check out what we’re doing at ValueProp.com.

    Jumpstarting Your Lead Gen with Jack Reamer || Ep 351

    Jumpstarting Your Lead Gen with Jack Reamer || Ep 351

    At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is Jack Reamer of SalesBread, an expert in getting leads and booking appointments with potential clients.  
    Jack started SalesBread to help B2B companies get 1 lead per day, even if they've had a hard time getting cold prospects to engage with them in the past. He accomplishes this by using familiar platforms to get your ideal customers excited about your offer - even if you don't have a large sales team or extra time to spend on prospecting. 
    After listening to today's episode, visit Jack's website to learn more about Jack and his business!

    • 25 min
    Designing for Manufacturing with Tony Rogers || Ep 350

    Designing for Manufacturing with Tony Rogers || Ep 350

    Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country.
    But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses 
    Solve critical design and prototyping challenges
    Increase profitability through design strategies
    Enter the do-or-die manufacturing stage with confidence in their design
    If you're in a product-based business where design and manufacturing stages are challenging to navigate, Tony is a guest you cannot miss.
    When you are done listening to Tony's episode, here is the #1 resource we recommend in all of the design and manufacturing space: Predictable, Profitable Products: A Decision Maker's Guide to a Reliable Product Process
     

    • 27 min
    OWNER INTERVIEW: Keys to Connecting with New People with Richard Blank || Ep 349

    OWNER INTERVIEW: Keys to Connecting with New People with Richard Blank || Ep 349

    Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business.
    You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle.
    Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an entrepreneur who has built a full-blown business south of the border interacting with American companies with a bilingual call center. In this episode, he will share some insights into his journey, and what he sees happening in the business world, and as a special treat, we are going to get some "secret sauce" on making effective B2B calls. 
    Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking styles backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10,000 bilingual telemarketers. Richard Blank has been the Chief Executive Officer for Costa Rica’s Call Center since 2008.
    After listening to today's episode, connect with Richard on his LinkedIn profile!
     

    • 25 min
    How to Engage Your Talent to Keep It with Lisa Ryan || Ep 348

    How to Engage Your Talent to Keep It with Lisa Ryan || Ep 348

    The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed.
    Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing.
    We will discuss if the current environment is the new normal, or if we will snap back to what it was pre-pandemic. We will also discuss what you can implement to make your company more attractive for the future of your company as well as the people you already have! 
    Lisa Ryan, MBA, CSP, is a Certified Speaking Professional who helps organizations develop employee engagement strategies that keep their top talent from becoming someone else’s.
    Lisa is a best-selling author of eleven books and a proud Cleveland native. She spent thirteen years in industrial sales including seven years in the welding industry – and yes, she does weld.
    After listening to today's episode, check out Lisa's ebook, "To Have and To Hold: 101 Smart Strategies to Engage Employees". 
     

    • 23 min
    Overcoming Supply Chain Challenges with Hugo Fuentes || Ep 347

    Overcoming Supply Chain Challenges with Hugo Fuentes || Ep 347

    For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn?
    We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains.  In this episode, we will discuss what is still happening, potential outcomes, and what you can do to improve your supply chain to foster growth. 
    Hugo is a passionate supply chain management expert, with more than twenty years of leadership experience managing various aspects of the supply chain, including sales forecasting, inventory management, direct procurement, and logistics. 
    He has worked for large midsize and large enterprises, in multiple geographies and industries, such as Consumer Packaged Goods, Natural Health Products, Aftermarket, and Industrial, in both manufacturing and distribution business models.
    After listening to today's episode, check out Hugo's podcast, The Owl's Nest Podcast, a great listen for supply chain professionals put on by supply chain professionals. 

    • 24 min
    Succeeding Through Culture Shifts with Jim Rich || Ep 346

    Succeeding Through Culture Shifts with Jim Rich || Ep 346

    "Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. How do you wrangle this wild card to work for you, not against you?
    Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems. In this episode, we will talk about several topics, including changes in the sales environment, culture shifts in organizations, and a unique technology that streamlines communication between senior leadership and their troops. 
    Jim Rich has over 25 years of sales leadership experience in the software industry, with expertise in digital transformation and business intelligence. He has served in key sales and revenue marketing positions at Sisense, Anaplan, and Salesforce where he was the first commercial sales leader in the New York office, growing that team exponentially over seven years. 
    After listening to today's episode, check out the list of services offered by Vbrick to see how they can help you integrate video into your daily operations. 

    • 23 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

ASobering ,

Entertaining, insightful, and actionable! 🔥

B2B owners and entrepreneurs - meet your new favorite podcast! Jose has created an incredible resource for you with Business Growth On Purpose. Hear from industry experts as they discuss challenges, present solutions, and share their insights into what’s next in B2B. A fantastic resource that’s not to be missed!

thepromoguy ,

Great business podcast

Jose is an expert in the B2B industry. He ask the right questions and bring out the best from his guests.

birdmanjr12 ,

Great interview with WexEnergy

Really interesting listening to a company bring a whole new product to market and the difficulties to that.

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