Does Content Really Have a Shelf Life? - Episode 45 Marketing Should Be Fun

Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why.After a "this or that" about March Madness (Austin's favorite sports event of the year!), we're sharing 2 stories of old content helping us close...