Marketing Should Be Fun

Austin Savage & Kelsie Zarko
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY

This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!

  1. 09/18/2025

    2 Examples: Why Consumer Behavior Proves the Value of Organic Content - Episode 68

    We talk a lot about how "content performs on a human level," but what does that really look like from a consumer behavior standpoint? In this episode, after a Fall-themed this-or-that, we're sharing 2 real-life examples that show organic trust-building in action. We can't wait to hear what stands out to you in this episode! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! ➡️ Learn more about Savage Content Collective: https://savagecontent.co/ ➡️ Learn more about Curate Social: https://www.curatesocial.co/

    22 min

  2. 08/22/2025

    We've Gotta Talk About Taylor Swift's Episode of New Heights - Episode 67

    1.3 million people. That's how many watched the release of the New Heights episode with Taylor Swift LIVE when it released on YouTube. (It's already up past 20 million views on YouTube now!) Without a doubt, this is one of the biggest things to happen in the podcast and content marketing space in recent times. In this episode, we're chatting all things Taylor Swift but MOST importantly, we are diving into every takeaway we've had from watching the episode, seeing the response, and breaking down our insights from a content marketing perspective. Didn't watch it? Here's the link: https://youtu.be/M2lX9XESvDE?si=mEmOad3Jar_sWbYS // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

    38 min

  3. 08/14/2025

    One Simple Step You Can Take to Integrate Your Content Marketing - Episode 66

    You've probably heard us use the term "integrated content marketing" a few times over the past 65 episodes. "Alright, enough of the marketing speak," you may have thought. What the heck is that and what does it mean? In today's episode, we're talking about how simple it is to connect your platforms together (i.e. to integrate your content marketing), why that makes a difference in long-term decision-making for your audience, and ONE simple step you can take today to start making that connection happen. // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

    19 min

  4. 07/18/2025

    Kristi's CTA Triangle: How to Choose the Best Call-to-Action to Use on Social Media - Episode 65

    "What call to action should I be using on my Instagram?" "Am I asking people to take action too often?" "Am I not asking enough?" In today's episode, I (Austin) am welcoming Kristi Zobrist, our Chief Strategy Officer at Savage Content Collective, back to the show! There's nothing Kristi loves more than a good framework and a valuable tool, so today we're walking through her signature "CTA Triangle" to help you know which CTAs to use when. In fact, the principles here extend beyond just social media, and will help you feel confident inviting your audience to both large and small actions regularly. // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

    30 min

  5. 06/19/2025

    Growth Stories: Curate Social (An Interview w/ Kelsie Zarko) - Episode 64

    If you're a long-time listener, you know a little less than a year ago Kelsie set out to launch her own agency focused on social media and email marketing. Today, Austin is interviewing Kelsie to explore what launching Curate Social has been like, what the biggest successes and challenges have been, and how she regained her confidence as an entrepreneur. This was such an encouraging conversation—if you're launching something new, are growing a business, or are considering stepping out as an entrepreneur, this episode is for you! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

    32 min

  6. 06/12/2025

    Finding the Balance Between Brand vs. Performance Marketing (w/ Mitch Nelson) - Episode 63

    You can’t just harvest all the time; you need to plant seeds too.  In this episode, I welcome Mitch Nelson back to the show to dive into the balance between brand marketing and performance marketing, and why focusing only on short-term results can limit long-term growth. We talk about how brand builds future demand, creates deeper trust, and opens doors for opportunity down the road. If you’ve ever wondered how to balance creating marketing that works now and builds momentum for the future, this one’s for you. // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

    45 min

  7. 05/30/2025

    Spring Cleaning for Your Goals: Clarifying & Resetting Your Roadmap to Success - Episode 62

    We're back with Part 3 of our spring cleaning series! After taking a look at our mindset in Episode 59 and our platforms in Episode 60, we're zooming out to talk about the driver behind everything we do: Our goals. What are you tracking? Why are you tracking it? What do you need to adjust as you look ahead to the rest of the year? // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

    30 min

  8. 05/16/2025

    Capturing & Creating Demand: Developing Intentional Marketing & Sales Funnels - Episode 61

    Every leader of a business or organization wants to see more people taking action alongside their brand. So how do we both capture existing demand and create new demand for your product or service? When we're looking to balance short-term and long-term wins, intentional marketing and sales funnels are one of the best ways to do this. In today's episode, I (Austin) am welcoming Kristi Zobrist, Chief Strategy Officer at Savage Content Collective, to the show! She's an incredible marketer with a ton of experience, and we're breaking down the basics of how to start thinking about creating effective lead magnets and funnels in your business. In fact, here at Savage Content Collective, we just launched a full-service offer for funnel development, including lead magnet & landing page creation, email funnel development, and ongoing performance monitoring. We'd love to work with you! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

    40 min
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About

This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!

Information

  • Creator
    Austin Savage & Kelsie Zarko
  • Years Active
    2021 - 2025
  • Episodes
    69
  • Rating
    Clean
  • Copyright
    © 2025 Savage Content Collective
  • Show Website
    Marketing Should Be Fun