13 min
Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson Demand Gen Chat
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- Marketing
Join me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially controversial episode, but I hope it can provide some inspiration to maybe think differently about MQLs in your organization!
Show Notes:
Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
Learn more about Chili Piper: https://www.chilipiper.com/
Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!
Join me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially controversial episode, but I hope it can provide some inspiration to maybe think differently about MQLs in your organization!
Show Notes:
Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
Learn more about Chili Piper: https://www.chilipiper.com/
Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!
13 min