32 episodes

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

Demand Gen Chat Chili Piper

    • Business
    • 4.8 • 20 Ratings

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

    What execs really want to see from marketing & how to position your product as must-have vs nice to have | Ashley Wilson @ Momentum

    What execs really want to see from marketing & how to position your product as must-have vs nice to have | Ashley Wilson @ Momentum

    In the newest episode of Demand Gen Chat, I spoke with Ashley Wilson, co-founder and COO at Momentum. Ashley’s career started in marketing and she has since co-founded Momentum, a sales automation platform for revenue teams.
    If you’re a marketer looking for guidance on the best way to update your leadership team on how marketing is going, you won’t want to miss this episode. We also chat about how Ashley approached making her first marketing hire, how marketers should spend their first 30 days in a role to have the biggest impact, and how getting your messaging right can help position your product as a must-have vs nice to have when budgets are tight.
    Show Notes
    Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Ashley: https://www.linkedin.com/in/awilson820/
    Check out the Inside Olivine newsletter: https://olivinemarketing.substack.com/
    About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

    • 33 min
    Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS

    Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS

    Episode Description
    In this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work.
    We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versus spending all year putting out fires and fixing issues in other marketers’ campaigns.
    Show Notes
    Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Darrell: https://www.linkedin.com/in/darrellalfonso/
    Check out Amanda Natividad’s content: https://twitter.com/amandanat
    About Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

    • 38 min
    Personalization is better than customization & how to work with sales to win ABM | Corrina Owens @ Gong

    Personalization is better than customization & how to work with sales to win ABM | Corrina Owens @ Gong

    In this week’s episode of Demand Gen Chat, I spoke with Corrina Owens, Senior ABM Manager, Enterprise at Gong. If you’re in B2B, you probably know Gong and see their marketing content everywhere so I was excited to meet Corrina and learn about what goes on behind the scenes and how they measure success. Listen to this episode to hear Corrina’s take on why true personalization is always better than customization, how us marketers could be better at working with sales on ABM, and how the marketing team at Gong is structured. We also swap hot takes on what we’d love to see change on our LinkedIn feeds.

    Show Notes
    Follow Tara: https://www.linkedin.com/in/taraarobertson
    Follow Corrina: https://www.linkedin.com/in/corrina-owens/
    TikTok: https://www.tiktok.com/@featuring_Corrina
    Check out Liam Moroney’s content: https://www.linkedin.com/in/liammoroney/

    About DGC
    Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

    • 25 min
    Why customer marketing is one of the fastest-growing titles in SaaS & predictions for the role | Katie Meeker @ iCIMS

    Why customer marketing is one of the fastest-growing titles in SaaS & predictions for the role | Katie Meeker @ iCIMS

    Episode Description
    In the newest episode of Demand Gen Chat, I spoke with Katie Meeker, the Director of Customer Marketing at iCIMS. Katie has been at iCIMS for over 13 years, originally joining the marketing team as an events coordinator, and now leading customer marketing. Customer marketing is a relatively new function that is growing quickly so I was very excited to learn from Katie. Listen to this episode to hear why customer marketers should report into marketing, the martech stack iCIMS uses to power their customer marketing programs, and Katie’s predictions for the future of the role.
    Show Notes
    Follow Tara: https://www.linkedin.com/in/taraarobertsonFollow Katie: https://www.linkedin.com/in/katiemeeker/
    Check out the Customer Marketing Certification by Product Marketing Alliance:
    https://certified.productmarketingalliance.com/p/customer-marketing-certified

    About Demand Gen Chat
    Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

    • 24 min
    What successful ABM teams have in common & the problem with direct mail | Hillary Carpio @ Snowflake

    What successful ABM teams have in common & the problem with direct mail | Hillary Carpio @ Snowflake

    In this episode of Demand Gen Chat, I chatted with Hillary Carpio, Director of ABM at Snowflake. Hillary leads an ABM team of 18 marketers that support 100s of sales reps across North America and Latin America. We talked about how her team works cross-functionally to drive success with their ABM programs, how they measure ABM at Snowflake, and why ABM is no longer just display ads and direct mail.  
    Show Notes 
    Follow Tara: https://www.linkedin.com/in/taraarobertson
    Follow Hillary: https://www.linkedin.com/in/hillarycarpio/ https://thehillarycarpio.com/ 
    About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

    • 24 min
    How DG Should Work with Design, ‘COMO’, and Superside’s Top Ad Creative | Amrita Mathur @ Superside

    How DG Should Work with Design, ‘COMO’, and Superside’s Top Ad Creative | Amrita Mathur @ Superside

    In the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside.
    Superside has gone through amazing growth since Amrita joined as the first marketer in May 2019. We cover a wide-range of topics from the history of Superside’s marketing team, to how demand gen marketers can work better with design teams, to what ‘COMO’ is and how marketers can take advantage of it to stay ahead of the crowd in SaaS. 
    Show Notes:
    Follow Tara: https://www.linkedin.com/in/taraarobertson https://twitter.com/taraarobertson
    Follow Amrita: https://www.linkedin.com/in/amritamathur/ https://twitter.com/amritamathur
    Check out Katelyn Bourgoin’s newsletter: https://customercamp.co/whywebuy/ 
    About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

    • 33 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

Nolotto ,

Real and raw demand gen gold!!

Demand Gen Chat seemed to be on a break for awhile, but I’m so glad it’s back! It’s my go-to podcast for relevant demand gen topics!

Tbench90 ,

Great demand gen learning

If you’re looking for practical insights on how to drive growth with demand generation, this is your podcast.

Andy Mackensen ,

Top B2B Marketing Podcast

I had high expectations when I first heard about this podcast because there are a ton of “marketing” podcasts out there but not many that focus on “demand generation” so in order for me to like podcast it had to deliver. I’ve now listened to every episode and can confidently say that this podcast brings the HEAT.

Super relevant demand gen tactics and strategies for B2B marketers. Emil has a laid back, no BS interviewing approach that brings out the best info from his guests. I can also tell he has a lot of B2B marketing experience based on the types of questions he asks. Of all the marketing podcasts I subscribe to, I eagerly await the next episode from Demand Gen Chat. If I could give this 6 stars I would. Highly recommend!

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