18 episodes

Demand Gen Chat is a Chili Piper podcast, hosted by Kaylee Edmondson. Join us as we chat with leaders in the space to find out more about their strategies to drive revenue. We’ll cover everything. I want to know what’s working and what experiments have been a total flop. If you want benchmarks for your team, or just want insights on trends in the market, this podcast is for you.

Demand Gen Chat Chili Piper

    • Business
    • 5.0 • 19 Ratings

Demand Gen Chat is a Chili Piper podcast, hosted by Kaylee Edmondson. Join us as we chat with leaders in the space to find out more about their strategies to drive revenue. We’ll cover everything. I want to know what’s working and what experiments have been a total flop. If you want benchmarks for your team, or just want insights on trends in the market, this podcast is for you.

    Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io

    Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io

    For today's episode I was joined by Jordan Woods, Director of Growth Marketing @ Cypress.io. We chat in depth about making the switch from marketing to marketers vs marketing to devs, the mindshift that happens, marketing activities that matter, and the benefits of leaning into a PLG growth model. Dive in. Happy listening! ✌️

    Show Notes:
    Follow Jordan: https://www.linkedin.com/in/jordanjwoods/
    Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
    Learn more about Chili Piper: https://www.chilipiper.com/

    Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

    • 54 min
    Our secret sauce, the power of brand, and giving the damn demo | Samuli @ Sales and Marketing Talk Show

    Our secret sauce, the power of brand, and giving the damn demo | Samuli @ Sales and Marketing Talk Show

    On today's episode I was asked to join Samuli Salonen's Sales and Marketing Talk Show for an episode all about demand gen. He's somehow made it 73 episodes in and hadn't yet covered DG. Wild. We cover what I'd consider to be a core part of our secret sauce, the power of building a brand and community (finding your tribe), and just giving prospects the damn demo. Seems straightforward, but qualification calls aren't helping your brand, or your conversion rates. See you on the other side. ✌️

    Show Notes:
    Follow Samuli: https://www.linkedin.com/in/samulisalonen/
    Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
    Learn more about Chili Piper: https://www.chilipiper.com/

    Learn more about Chili Piper: https://www.chilipiper.com/

    Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

    • 44 min
    Evolving your GTM, market shifts, and valuable lessons | Hilary Kay @ Wibbitz

    Evolving your GTM, market shifts, and valuable lessons | Hilary Kay @ Wibbitz

    On today's episode of DGC, I had the opportunity to chat with Hilary Kay, CMO at Wibbitz. Hilary dives into her transition from sales to marketing, and how deeply understanding sales is a cheat code for her role today. We also talk at length about the process Wibbitz went through to transition from a Sales Led org to Product Led, and what impact it has had on the business. See ya on the other side. ✌️

    Show Notes:
    Follow Hilary: https://www.linkedin.com/in/hilarykay/
    Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
    Learn more about Chili Piper: https://www.chilipiper.com/

    Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

    • 27 min
    Dark funnel future, gut-based marketing, and feature wars | Nick Bonfiglio @ Syncari

    Dark funnel future, gut-based marketing, and feature wars | Nick Bonfiglio @ Syncari

    On today's episode I joined Nick Bonfiglio, CEO of Syncari, for his Data Superheroes series. We get into my predictions for the future of demand gen, the important intersection of data and demand, and how recent shifts in data privacy should impact your GTM strategy. Let's dive in. ✌️

    Show notes: 
    The company I mention that's been forward thinking in implementing a no cookie policy is Thoughtbot. Here's an article they wrote about their stance: https://thoughtbot.com/blog/why-remove-user-tracking
    Follow Nick: https://www.linkedin.com/in/nickbonfiglio/
    Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
    Learn more about Chili Piper: https://www.chilipiper.com/

    Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

    • 22 min
    A Passion for Psychographics, Innovation for 2025, and Culture at Scale | Craig Handy @ Shopify

    A Passion for Psychographics, Innovation for 2025, and Culture at Scale | Craig Handy @ Shopify

    On today's episode, I was joined by the pepper connoisseur himself, Craig Handy. Craig is currently the Head of Post Sales / Evolution – Global Revenue Technology & Operations at Shopify. We recognize his title is intriguing so we cover the ins and outs of his responsibilities, and how that plays into the merchant first mentality, innovating for the future, and maintaining a critically important culture at scale.
    Show Notes:
    Follow Craig: https://www.linkedin.com/in/craigjhandy/
    Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
    Learn more about Chili Piper: https://www.chilipiper.com/
    Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

    • 32 min
    Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson

    Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson

    Join me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially controversial episode, but I hope it can provide some inspiration to maybe think differently about MQLs in your organization!
    Show Notes:
    Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
    Learn more about Chili Piper: https://www.chilipiper.com/
    Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

    • 13 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Nolotto ,

Real and raw demand gen gold!!

Demand Gen Chat seemed to be on a break for awhile, but I’m so glad it’s back! It’s my go-to podcast for relevant demand gen topics!

Tbench90 ,

Great demand gen learning

If you’re looking for practical insights on how to drive growth with demand generation, this is your podcast.

Andy Mackensen ,

Top B2B Marketing Podcast

I had high expectations when I first heard about this podcast because there are a ton of “marketing” podcasts out there but not many that focus on “demand generation” so in order for me to like podcast it had to deliver. I’ve now listened to every episode and can confidently say that this podcast brings the HEAT.

Super relevant demand gen tactics and strategies for B2B marketers. Emil has a laid back, no BS interviewing approach that brings out the best info from his guests. I can also tell he has a lot of B2B marketing experience based on the types of questions he asks. Of all the marketing podcasts I subscribe to, I eagerly await the next episode from Demand Gen Chat. If I could give this 6 stars I would. Highly recommend!

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