40 min
Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu) The Stack
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- Marketing
In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaffer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explore how PLG can be a powerful tool for driving growth and expanding customer adoption, but caution that it may not be suitable for all companies. The panelists share insights on leveraging product analytics, segmenting users, and tailoring the PLG approach to fit the unique needs of each business.
In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaffer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explore how PLG can be a powerful tool for driving growth and expanding customer adoption, but caution that it may not be suitable for all companies. The panelists share insights on leveraging product analytics, segmenting users, and tailoring the PLG approach to fit the unique needs of each business.
40 min