If you want to nail your strategy, build a revenue machine and take your sales to the next level — it’s time to look at your tech stack.
Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.
Making Community the Center of Your Stack with Jane Stecyk, SVP of Marketing at Mighty Networks
The internet is full of communities, and marketers are catching on to how powerful they can be. That’s why Mighty Networks is attempting to be the go-to platform for companies and brands looking to build and nurture their own. Mighty is now home to over one million online communities. Jane Stecyk is the SVP of Marketing, and interestingly enough, she started her career as a librarian. At Mighty, they use their own tool at the core of their stack. In this episode, Jane tells us all about the stack she uses to integrate their community, how and why they’re prioritizing speed to learning, and their experimentation framework that’s driving conversions.
Leading your team to a killer stack with Andrew Davies, CMO at Paddle
In less than a decade in business, payment infrastructure service Paddle has surpassed $1B in total revenue through their system. They serve SaaS companies around the globe and have worked hard to reduce tax headaches for their users. In 2022, Andrew Davies joined as CMO to continue on their growth journey. He’s big on listening to his team to make sure the tools they're using on that journey are the best choices. In this episode, he tells us all about how he runs his team to get the best results out of an efficient and purposeful stack.
Creating Unforgettable Stack Experiences with Kyle Lacy, SVP of Marketing at Seismic
Seismic is the industry leader in sales enablement in digital sales engagement solutions. Their enablement cloud has more than 150 tool integrations to help companies scale and simplify their work. They currently have over a million users working with their product to do just that. Given the work Seismic does, Kyle is a huge proponent of enabling your staff. He’ll teach us more about how his stack works together to get the best out of every employee and tool.
Connecting B2B and D2C Stacks with Spud Rule, Director of Marketing at ClickBank
ClickBank is an e-commerce platform and affiliate marketing platform. They operate in both the B2B and D2C worlds. That means their stack has got some extra pieces to make sure both sides run smoothly and connect seamlessly. Spud Rule is ClickBank’s Director of Marketing. He joins us to share all of the tools they’re using and how they work together.
Consolidating the Stack with Jon Miller, CMO of Demandbase
Since being founded in 2007, Demandbase has become a top choice for ABM tools. Their suite offers products that are Account Intelligence informed to maximize customer experience. Currently, Jon Miller is CMO at Demandbase and before that he was the founder of both Marketo and Engagio. Given his history, he’s got a lot of knowledge of ABM products, and shares his stack, strategies, and what’s next for the world of martech. One thing he’s super keen about is dynamic advertising. He’s using his stack to nail down where customers are in their non-linear journey and target them with advertising that directly represents them at that moment. Jon shares more about how that works and the tools he’s using along with a wealth of other martech insights.
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Standing Out in the Sea of Content with Erik Newton, VP of Marketing at Milestone Inc
For nearly 25 years, Milestone has worked with companies to better create, organize and amplify their online presence. With a heavy focus on SEO strategies and top-tier content, they provide companies with the tools and ideas they need for growth. Erik Newton is their VP of Marketing and has an impressive history in the game. Today, Erik teaches us some proven strategies about keeping current in the fast-changing SEO world and the tools that help him do it.
Top Notch Tech Stack Discussion
I just listened to thesdSD episode, “Customer Data: A Unified Taxonomy with Jared Gardner, VP of Demand at Sprinklr.” The format for this podcast is well though out. I enjoy the short breaks in the discussion with complimentary information provided by the host, Dan McGaw. I look forward to listening to the other episodes.
Lots of learning
Love the format of this show, I feel like I learn something new and useful each episode. They make integrating business tools sound like a blast :) Keep up the good work.
I can’t wait for more.
I found this show in its infancy and I can’t wait for future episodes. Keep it coming Dan, you are doing great work! The Stack is changing the game. Nail your strategy and start with The (tech) Stack!