37 min
Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa The Stack
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- Marketing
Daan Goossens, the VP of Growth at Mysa smart thermostats, shares his strategic approach to marketing and growth. He delves into the tech stack employed by Mysa, which includes Shopify, Contentful, Google Tag Manager, Segment, Amplitude, and Customer.io. Daan emphasizes the criticality of balancing effort, payoff, and consumer impact. By reducing discount levels and focusing on revenue growth and profitability, Mysa has achieved remarkable success.
Daan Goossens, the VP of Growth at Mysa smart thermostats, shares his strategic approach to marketing and growth. He delves into the tech stack employed by Mysa, which includes Shopify, Contentful, Google Tag Manager, Segment, Amplitude, and Customer.io. Daan emphasizes the criticality of balancing effort, payoff, and consumer impact. By reducing discount levels and focusing on revenue growth and profitability, Mysa has achieved remarkable success.
37 min