Driver Expectations: A Make or Break Moment Attention Retention

In this month’s, “Retention Attention”, Jackie and Tim talk about the extraordinary hiring surge happening right now and what carriers are doing to not only fill their empty trucks but to keep them filled.
Interestingly, all three call-ins discussed the same thing: communication quality. One of the largest communication roadblocks is the expectations given during the hiring process. Both recruiters and drivers must be honest with what they are looking for and the job at hand. Driver retention nosedives when this initial communication is proven false, breaking the trust between driver and carrier – most often resulting in the driver not completing orientation.
Take a listen to hear how to improve this crucial step in the recruiting process. If you’re looking to improve your driver culture and increase your hires, contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.