42 episodes

KJ Media discusses recruiting and retaining the modern trucker.

Attention Retention KJ Media

    • Business
    • 5.0 • 1 Rating

KJ Media discusses recruiting and retaining the modern trucker.

    Driver Expectations: A Make or Break Moment

    Driver Expectations: A Make or Break Moment

    In this month’s, “Retention Attention”, Jackie and Tim talk about the extraordinary hiring surge happening right now and what carriers are doing to not only fill their empty trucks but to keep them filled.
    Interestingly, all three call-ins discussed the same thing: communication quality. One of the largest communication roadblocks is the expectations given during the hiring process. Both recruiters and drivers must be honest with what they are looking for and the job at hand. Driver retention nosedives when this initial communication is proven false, breaking the trust between driver and carrier – most often resulting in the driver not completing orientation.
    Take a listen to hear how to improve this crucial step in the recruiting process. If you’re looking to improve your driver culture and increase your hires, contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.

    • 21 min
    Quality Culture Over Pay

    Quality Culture Over Pay

    Quality culture is the name of the game today with Jackie and Tim. Jackie shares feedback from current KJ Media clients on how drivers are putting more weight on the quality of work-life balance than a high CPM.
    Several drivers call in to share their experiences with great carriers including one carrier who went above and beyond to help their driver after the passing of his father.
    If you're looking to improve your driver culture and increase your hires, contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.

    • 18 min
    Driver Retention Starts at Home

    Driver Retention Starts at Home

    From emergency home time to dispatcher training to carrier communication, Jackie and Tim discuss all things crucial to driver retention.
    Several drivers call in to share their stories about how carriers went above and beyond for their drivers and how that leads to better retention.
    Contact us here for recruiting help and check out our new partner: 5thwheelhub.com for more recruiting tools.

    • 20 min
    Sign-on Bonuses: Helpful or Harmful?

    Sign-on Bonuses: Helpful or Harmful?

    The new year begins with a big question: are sign-on bonuses actually useful recruiting tools?


    Tim and Jackie discuss how these bonuses can backfire for carriers and where that money can have more impact. Jackie explains how some carriers are moving that money into higher CPMs rather than bulk amounts paid out over several months/years.


    Several drivers call in to share their thoughts on carrier communication and where they go to look for new jobs.

    • 22 min
    Retire to Retain

    Retire to Retain

    In the last episode of 2020, Tim and Jackie talk about what it takes to retain owner/operators and independent contractors. Jackie brings up the role of quality and consistent communication while still respecting boundaries, off the clock is off the clock.
    Their first caller, Lost Boy, is an owner/operator who has been with his carrier for 5 years. His carrier just rolled out a “Retention and Retirement” program where the carrier contributes $1,500 annually to the trucker’s retirement account. Not only is this going forward but they backdated to the original date of hire. This is how to retain drivers!
    Caller Two, Jerry, brings up an excellent suggestion of treating drivers like customers. They should be listened to, valued, and respected instead of being treated as labor turnover.
    Take a listen now and gather actionable strategies for driver retention!

    • 20 min
    Diesel: It's in the Blood

    Diesel: It's in the Blood

    In this special episode, we honor truck drivers for National Truck Driver Awareness Week. NTDAW provides a chance for America to honor and thank these national heroes, let them know how much we appreciate them, and let them share their remarkable stories.
    Jackie and Tim talk to drivers about how they got into the trucking industry. Tim shares how his dad, a professional truck driver, would lift him into his tractor to teach him all about the truck on Sunday afternoons. More drivers share similar stories including Martin, who is a 4th-generation driver.
    Take a listen now!

    • 22 min

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