KJ Media discusses recruiting and retaining the modern trucker.
Retire to Retain
In the last episode of 2020, Tim and Jackie talk about what it takes to retain owner/operators and independent contractors. Jackie brings up the role of quality and consistent communication while still respecting boundaries, off the clock is off the clock.
Their first caller, Lost Boy, is an owner/operator who has been with his carrier for 5 years. His carrier just rolled out a “Retention and Retirement” program where the carrier contributes $1,500 annually to the trucker’s retirement account. Not only is this going forward but they backdated to the original date of hire. This is how to retain drivers!
Caller Two, Jerry, brings up an excellent suggestion of treating drivers like customers. They should be listened to, valued, and respected instead of being treated as labor turnover.
Take a listen now and gather actionable strategies for driver retention!
Diesel: It's in the Blood
In this special episode, we honor truck drivers for National Truck Driver Awareness Week. NTDAW provides a chance for America to honor and thank these national heroes, let them know how much we appreciate them, and let them share their remarkable stories.
Jackie and Tim talk to drivers about how they got into the trucking industry. Tim shares how his dad, a professional truck driver, would lift him into his tractor to teach him all about the truck on Sunday afternoons. More drivers share similar stories including Martin, who is a 4th-generation driver.
Take a listen now!
The Carrier - Driver Connection
As the COVID-19 pandemic continues, a new normal is beginning to form. In this episode, Jackie and Tim discuss what changes carriers are making to accommodate this shift to the new normal. One carrier has developed a Driver Service Department dedicated to making sure that all drivers are healthy and have PPE. Take a listen!
Different Sides of the Driver Retention Coin
In this month's episode, a driver calling in and a driver email present Jackie and Tim with two very different sides of the driver retention experience. The driver calling in raves about his carrier and explains how they have earned this level of praise throughout his tenure there. On the other side, the driver email explains why he is about to join his fifth company in two years. Take a listen now and learn what retention tactics to adopt and those to avoid.
Top to Bottom Retention
Jackie and Tim discuss with drivers what keeps them at their current carrier and how management is communicating through the COVID crisis. The clear thread between all callers is that successful retention comes from the top. A carrier with poor leadership will have low driver retention. Drivers calling in note that:
Dedicated lanes Respecting home time Consistent and transparent communication Visibile communication from CEOs all plays a vital role in keeping them happy and at their carriers. Listen now and take away actionable changes.
Connectivity during COVID-19
The country and the economy has turned upside down since Jackie last hosted her segment "Attention Retention" on the Tim Ridley Show. State shutdowns and travel restrictions due to the Coronavirus has centered the spotlight on the American Truck Driver as the heroes keeping our economy moving.
Connectivity between driver and carrier has never been more important during this hectic and stressful time. In this episode, multiple drivers call in to share what they like about their carriers' communication strategies. Tactics include a CEO that sends out a daily video about general business and COVID updates as well as immediate company support in times of family medical emergencies. Take a listen now!