Duck Duck Go’s New AI, Investing in Newsletters, Using AI for SEO, & Ad Spending Sees an Increase The Publisher Lab

Tyler Bishop and Whitney Wright are back to discuss Duck Duck Go’s new generative AI “Duck Duck Assist”, Slack’s involvement in the AI race, and expectations for AI’s use as an SEO tool to grow 5x in 2023. Additionally, they cover “ad-flation” as major brands report increased ad spending in 2023.

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0:00 - Welcome back to The Publisher Lab

0:16 - Happy International Women’s Day

0:55 - AI and the next few years in tech

2:26 - Duck Duck Go launches Duck Duck Assist

3:20 - AI and Search Engines

5:58 - Slack announces partnership with OpenAI

7:06 - Newsletters as an area for investment in 2023

10:50 - AI for SEO expected to grow 5x this year

12:50 - Preventing AI hallucinations

15:20 - Major brands report increased ad spend in 2023

16:23 - “Ad-flation”

19:59- Episode wrap up

20:52 - Episode takeaways