The Publisher Lab The Publisher Lab

Tyler Bishop and Whitney Wright are back to discuss this week to discuss Google’s March 2023 Broad Core Update and how publishers can expect to be affected, the ad industry's effort to revise the standard terms and conditions for digital advertising, and how the recent shift in programmatic market could benefit publishers.

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!

TheLatest.Ezoic.com is up!

TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Tyler Bishop and Whitney Wright are back to discuss this week to discuss Meta’s new attempt to replace Twitter, the release of OpenAI’s GPT-4 and where Google is in the AI race, Tik Tok entering the search ad market to compete with Google and Microsoft. Also, they dive into questions from the audience and explain the importance of knowing the difference between search engines and AI.



Find more episodes and leave podcast feedback and suggestions on https://www.publisherlab.org/



TheLatest.Ezoic.com is up! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Tyler Bishop and Whitney Wright are back to discuss Duck Duck Go’s new generative AI “Duck Duck Assist”, Slack’s involvement in the AI race, and expectations for AI’s use as an SEO tool to grow 5x in 2023. Additionally, they cover “ad-flation” as major brands report increased ad spending in 2023.

Find more episodes and leave podcast feedback and suggestions on https://www.publisherlab.org/

TheLatest.Ezoic.com is up!

TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

0:00 - Welcome back to The Publisher Lab

0:16 - Happy International Women’s Day

0:55 - AI and the next few years in tech

2:26 - Duck Duck Go launches Duck Duck Assist

3:20 - AI and Search Engines

5:58 - Slack announces partnership with OpenAI

7:06 - Newsletters as an area for investment in 2023

10:50 - AI for SEO expected to grow 5x this year

12:50 - Preventing AI hallucinations

15:20 - Major brands report increased ad spend in 2023

16:23 - “Ad-flation”

19:59- Episode wrap up

20:52 - Episode takeaways

Tyler Bishop is back to co-host this week’s episode of the Publisher Lab with Whitney Wright. This time around, the duo discuss how Gen Z’s loyalty to Apple will likely leverage the company’s ability to increase its advertising influence, 9 years of the Google algorithm and its implications, and how AI is considered by publishers and agencies to be the most influential technology on the industry in the near future.  

Find more episodes and leave podcast feedback and suggestions on https://www.publisherlab.org/ 

TheLatest.Ezoic.com is up! Thelatest.ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.



0:00 - Welcome back to The Publisher Lab

0:14 - Tyler’s time in Ireland

1:45 - Gen Z loves Apple

9:03 - Apple as an ad competitor against Google

11:46 - 9 Years of the Google Algorithm

13:22 - Penguin penalties

14:08 - History of Google Algorithm updates

17:39 - Signals about changes to Google to become less clear

20:42 - Agencies and Publishers keeping an eye on AI

22:03 - AI compared to the introduction of email

23:57 - Best approaches to ChatGPT

27:31 - Special Announcement

28:24 - Episode wrap up

29:01 - Episode takeaways

Whitney Wright welcomes a special guest, Anthony Moore, to the Publisher Lab and they discuss PMP deals and how they benefit publishers, Google’s concern about falling behind in the AI race while TikTok and AI-powered Bing try to become search competitors. They also dive into using ChatGPT as a tool for SEO keyword research and writing.



Find more episodes and leave podcast feedback and suggestions on https://www.publisherlab.org/

Tyler Bishop and Whitney Wright are back to discuss generative AI once more, both how Google views AI-generated content and the potential harm it could have on the internet. Additionally, they talk about Meta’s new attempt at better ad targeting transparency.  

Find more episodes and leave podcast feedback and suggestions on https://www.publisherlab.org/