153 episodes

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

The Publisher Lab The Publisher Lab

    • Business
    • 5.0 • 26 Ratings

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

    How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London)

    How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London)

    Tyler Bishop (Ezoic, CMO) gets into the future of online advertising and how the major platforms are battling 3rd-party cookies with addictive! London's, Simon Andrews. The duo delightfully touches on topics surrounding internet data privacy, the use of cookies in advertising, the value of personalized ads, and why the oldest, most dominant businesses in the world are focused on advertising. Learn about Apple's advantage, where Facebook is troubled by the recent changes, and how Google has proposed everyone adapt in this enlightening deep dive into the world of advertising.  More on Ezoic at www.ezoic.com Catch-up w/ Simon at — https://twitter.com/simonbigpicture

    • 29 min
    Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription

    Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription

    Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by 57% after switching to monetizing subscriptions and how Amazon's Online Associates has been volatile for some publishers. 

    • 23 min
    Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature

    Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature

    Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtube for news. They also talk about how Google is planning to release a new feature called Limited Ads which serves simple ads via Ad Manager to users who didn’t give their consent to share their cookies or other identifiers. 

    • 12 min
    New Google Web Stories WordPress Plugin & Facebook Post Frequencies

    New Google Web Stories WordPress Plugin & Facebook Post Frequencies

    Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Stories WordPress Plugin and a new media study. 

    • 19 min
    U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences

    U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences

    Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different methods for creating content that caters to Millenials and Gen Z. 

    • 23 min
    The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas

    The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas

    Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains. 

    • 19 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Philooo ,

Publisher must listen

If you are an online publisher you must listen to this. Always make sense, most often brings forgotten perspective back in front of you. I wish there was more like it

moxi20022 ,

MORE Tyler PLEASE!!!!!

Give us more than one of these podcasts a week!i love getting the latest news through someone that actually knows what’s going on advertising, SEO, and the world of content marketing.

mmandez19 ,

Love Tyler & Shelby

This is my favorite podcast. Only wish they did more than one a week. Hopefully more to come soon.

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