115 episodes

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

The Publisher Lab Tyler Bishop & Shelby Kang

    • Technology

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

    January 2020 Google Core Update, Mobile Ad Blocking & The Demise of College Humor

    January 2020 Google Core Update, Mobile Ad Blocking & The Demise of College Humor

    Shelby is joined by special guest Suthe Mani to discuss Google's latest core update and how 50% of news publishers are planning for subscriptions. They also talk about mobile ad blockers and how College Humor lost its bet on video subscription.

    • 18 min
    Testing Bilingual Content, How to Gain IG Followers & the Most Engaging Topics from 2019

    Testing Bilingual Content, How to Gain IG Followers & the Most Engaging Topics from 2019

    Tyler and Shelby discuss how USA Today is testing bilingual content with a new series. They also talk about the most engaging topics from last year, tips on writing headlines that drive traffic and clicks, and how BBC and Bloomberg are gaining Instagram followers.

    • 20 min
    Trends in Digital Publishing: Looking Back at 2019 & Looking Forward to 2020

    Trends in Digital Publishing: Looking Back at 2019 & Looking Forward to 2020

    In this special holiday episode, Tyler takes a look back at 2019 trends in digital publishing that were predicted like publishers using mixed-revenue models and increased governmental privacy compliance laws. Tyler also goes over some that trends that didn't gain traction like ad rates not surpassing 2018 holiday rates, the rise of "vertical" storytelling, and Tyler takes a look into what's to come in 2020.

    • 23 min
    How Spotify Uses Personalized Data, Media Stats from Nov '19, and Unsplash's Sponsored Images

    How Spotify Uses Personalized Data, Media Stats from Nov '19, and Unsplash's Sponsored Images

    Tyler and Shelby cover some media stats about Tiktok, podcasts, and media consumption. They also discuss how Spotify is using user data to connect with their audience and Unsplash's unique way of selling sponsored content.

    • 18 min
    Black Friday Ad Revenue Index, Bloomberg Hurt By Political Coverage & Programmatic Trends in 2020

    Black Friday Ad Revenue Index, Bloomberg Hurt By Political Coverage & Programmatic Trends in 2020

    Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable models. They also discuss how 69% of media is to be traded programmatically in 2020 despite fraud and safety fears.

    • 21 min
    How Users Navigate Search, Gift Guide Strategies, and Twitter Now Allows 'Hide Replies' to Tweets

    How Users Navigate Search, Gift Guide Strategies, and Twitter Now Allows 'Hide Replies' to Tweets

    Tyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the Telegraph is moving beyond clicks to convince marketers its ads work. They also discuss how Twitter now allows users to hide replies to a Tweet.

    • 22 min

Customer Reviews

james@&123 ,

This is a great podcast for publishers

Make sure to listen to the most recent episodes they did on Google search, these are some of the best I've heard.

KatieSharpWST ,

Super good info for websites

This is an awesome podcast for website owners and content creators

moxi20022 ,

MORE Tyler PLEASE!!!!!

Give us more than one of these podcasts a week!i love getting the latest news through someone that actually knows what’s going on advertising, SEO, and the world of content marketing.

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