141 episodes

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

The Publisher Lab Tyler Bishop & Shelby Kang

    • Technology
    • 5.0, 30 Ratings

A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.

    Content and Audience Growth Strategies w/BestTechie.com

    Content and Audience Growth Strategies w/BestTechie.com

    Shelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old.

    • 20 min
    Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal"

    Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal"

    Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advertising is starting to make a comeback and how Google agreed to start paying for news content in some countries.

    • 19 min
    How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMP

    How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMP

    Tyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about how Instagram says publishers may need permission from users to embed their photos.

    • 20 min
    Tips for Hosting Webinars & How National Geographic Adapts its Instagram Feed

    Tips for Hosting Webinars & How National Geographic Adapts its Instagram Feed

    Shelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and tips for hosting webinars.

    • 17 min
    Google's New Core Web Vitals and IGTV's New Monetization Offerings

    Google's New Core Web Vitals and IGTV's New Monetization Offerings

    Tyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators.

    • 17 min
    Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads'

    Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads'

    Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust regulators are eyeing Google.

    • 21 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

james@&123 ,

This is a great podcast for publishers

Make sure to listen to the most recent episodes they did on Google search, these are some of the best I've heard.

KatieSharpWST ,

Super good info for websites

This is an awesome podcast for website owners and content creators

moxi20022 ,

MORE Tyler PLEASE!!!!!

Give us more than one of these podcasts a week!i love getting the latest news through someone that actually knows what’s going on advertising, SEO, and the world of content marketing.

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