54 min
E05: The Story of 22,000,000 Streams Leading To Ecommerce Dreams with Local Legend Gabrielle San Nicola Ecommerce Hotline by Bemeir
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- Business
Ecommerce Hotline Podcast Episode 5
International Women's Day 2024 Live Special Edition
Gabrielle San Nicola currently of Disco Network shares her remarkable story of a competitive spirit meeting opportunity. By shaping a pathway of independent study and going against the grain - Gabrielle found herself in front of an audience of thousands at the Javitz center as a college senior at the helm of a fast moving startup. And that was just the beginning.
Trusting your inner compass has never been more important in a world where individuality is valued. Gabrielle did it HER WAY. By not following the path that was set out for her at any given point, Gabrielle has amassed a wealth of experience, network, knowledge, and adventure. Her story shows that there is more than one road to eCommerce greatness, and also solidifies NYC as the bastion of opportunity.
Summary
Gabrielle San Nicola shares her journey in e-commerce, from her early experiences in the industry to her current role as the senior agency partnerships manager at Disco Networks. She discusses the upcoming e-commerce events and the importance of networking and partnerships in the industry. Gabrielle also talks about her time at StreamUp and her involvement in Y Combinator. She highlights the value of being open to new experiences and following your own path in order to find success. In this conversation, Maier Bianchi discusses her career journey in e-commerce and her experience working at various companies. She introduces Disco Network, a collaborative commerce platform that allows brands to cross-sell their products on other brands' post-purchase pages. Maier explains the features and benefits of Disco Network, including relevant product recommendations and the brand halo effect. Gabrielle highlights the importance of the post-purchase experience and compares it to a virtual mall. Gabrielle and Maier also discuss trends in e-commerce, the challenges brands face, and the importance of seeking help and supporting mental health.
Takeaways
Networking and partnerships are crucial in the e-commerce industry.
Being open to new experiences and opportunities can lead to unexpected success.
Study abroad programs may not always be the best fit for everyone, and it's important to listen to your own needs and goals.
Trusting your own instincts and making changes when necessary is key to personal and professional growth.
Disco Network is a collaborative commerce platform that enables brands to cross-sell their products on other brands' post-purchase pages.
The post-purchase experience is an underutilized surface in e-commerce and can be a valuable opportunity to drive incremental revenue.
Relevant product recommendations and the brand halo effect can increase conversion rates and customer confidence.
Diversifying from industry behemoths and adapting to changes in e-commerce are important strategies for brands to stay competitive.
Seeking help and supporting mental health are crucial for personal and professional well-being in the e-commerce industry.
Chapters
00:00 Introduction and Background
03:03 E-commerce Events and Partnerships
08:17 Gabrielle's Journey as a Young Entrepreneur
21:30 Study Abroad and Selfmade
27:43 Career Journey in E-commerce
30:23 Introduction to Disco Network
31:38 Features and Benefits of Disco Network
32:37 Collaborative Commerce and Brand Partnerships
33:33 Relevant Product Recommendations
34:51 Brand Halo Effect and Increased Conversion
36:13 Post-Purchase Experience and Virtual Mall
37:40 Browsing and Discovering Brands on Disco Network
39:08 Performance Dashboards and Brand Overlap
40:04 Trends in E-commerce and Holiday Planning
43:53 Adapting to Changes in E-commerce
45:15 Diversifying from Industry Behemoths
49:32 Challenges in Implementing E-commerce Tools
51:38 The E-commerce Hotline and Seeking Help
52:07 Importance of Mental Health
---
Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-hotline/message
Ecommerce Hotline Podcast Episode 5
International Women's Day 2024 Live Special Edition
Gabrielle San Nicola currently of Disco Network shares her remarkable story of a competitive spirit meeting opportunity. By shaping a pathway of independent study and going against the grain - Gabrielle found herself in front of an audience of thousands at the Javitz center as a college senior at the helm of a fast moving startup. And that was just the beginning.
Trusting your inner compass has never been more important in a world where individuality is valued. Gabrielle did it HER WAY. By not following the path that was set out for her at any given point, Gabrielle has amassed a wealth of experience, network, knowledge, and adventure. Her story shows that there is more than one road to eCommerce greatness, and also solidifies NYC as the bastion of opportunity.
Summary
Gabrielle San Nicola shares her journey in e-commerce, from her early experiences in the industry to her current role as the senior agency partnerships manager at Disco Networks. She discusses the upcoming e-commerce events and the importance of networking and partnerships in the industry. Gabrielle also talks about her time at StreamUp and her involvement in Y Combinator. She highlights the value of being open to new experiences and following your own path in order to find success. In this conversation, Maier Bianchi discusses her career journey in e-commerce and her experience working at various companies. She introduces Disco Network, a collaborative commerce platform that allows brands to cross-sell their products on other brands' post-purchase pages. Maier explains the features and benefits of Disco Network, including relevant product recommendations and the brand halo effect. Gabrielle highlights the importance of the post-purchase experience and compares it to a virtual mall. Gabrielle and Maier also discuss trends in e-commerce, the challenges brands face, and the importance of seeking help and supporting mental health.
Takeaways
Networking and partnerships are crucial in the e-commerce industry.
Being open to new experiences and opportunities can lead to unexpected success.
Study abroad programs may not always be the best fit for everyone, and it's important to listen to your own needs and goals.
Trusting your own instincts and making changes when necessary is key to personal and professional growth.
Disco Network is a collaborative commerce platform that enables brands to cross-sell their products on other brands' post-purchase pages.
The post-purchase experience is an underutilized surface in e-commerce and can be a valuable opportunity to drive incremental revenue.
Relevant product recommendations and the brand halo effect can increase conversion rates and customer confidence.
Diversifying from industry behemoths and adapting to changes in e-commerce are important strategies for brands to stay competitive.
Seeking help and supporting mental health are crucial for personal and professional well-being in the e-commerce industry.
Chapters
00:00 Introduction and Background
03:03 E-commerce Events and Partnerships
08:17 Gabrielle's Journey as a Young Entrepreneur
21:30 Study Abroad and Selfmade
27:43 Career Journey in E-commerce
30:23 Introduction to Disco Network
31:38 Features and Benefits of Disco Network
32:37 Collaborative Commerce and Brand Partnerships
33:33 Relevant Product Recommendations
34:51 Brand Halo Effect and Increased Conversion
36:13 Post-Purchase Experience and Virtual Mall
37:40 Browsing and Discovering Brands on Disco Network
39:08 Performance Dashboards and Brand Overlap
40:04 Trends in E-commerce and Holiday Planning
43:53 Adapting to Changes in E-commerce
45:15 Diversifying from Industry Behemoths
49:32 Challenges in Implementing E-commerce Tools
51:38 The E-commerce Hotline and Seeking Help
52:07 Importance of Mental Health
---
Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-hotline/message
54 min