E19 - Revealing the Secret to Building a Multi-Million Dollar Construction Sales Engine Beers With Contractors

In this episode of 'Beers with Contractors', hosts Will and Dillon discuss the importance of sales processes, customer experiences, and leveraging technology to enhance business operations.

They also engage in an informative conversation with special guest Aaron Bark, General Manager of 'Cover Your Pergola', discussing the journey of the company, the importance of niching down in the market, and the expansion strategy involving franchises and partnerships. The episode covers topics such as sales processes, customer experiences, and the role of technology in modern contracting.

Key discussions also include personal anecdotes from the hosts and their guest regarding career transitions from retail to contracting, the impact of leadership in business growth, and the significant lessons learned along the way.

00:00 Introduction
01:25 Diving Into Sales Processes and Customer Experience
04:54 Mastering Objections with the CHRIS Method
11:39 Introducing Aaron Bark and Cover Your Pergola
21:26 Expanding Horizons: Franchising and Market Growth
25:13 Onboarding and Training: The Cover Your Pergola Way
27:39 Exploring the Versatile World of Polycarbonate Applications
33:57 Future Plans and Growth Strategy
35:58 The Importance of Delegation
41:39 Conclusion

Contact Aaron Bark at:

LinkedIn: https://www.linkedin.com/in/aaron-bark-6073b585
Website: https://pergolacover.com/
Instagram: https://www.instagram.com/cover_your_pergola/
YouTube: https://www.youtube.com/@CoverYourPergola
Number: 405 506 0112 / 405 651 7275

Unison is Workforce Management Software for the Construction Industry
Learn more at https://unisonworx.com/industries/construction