E3 TRX & Outfit - Randy Hetrick’s Entrepreneurial Journey Full Circle

Randy Hetrick, the founder of TRX, dives into the company's origins, mission, and future direction. He recounts his personal life as a Navy Seal and how it inspired the creation of TRX, initially born from the necessity of staying fit during deployment. Randy shares insights into TRX's evolution from a simple concept to a comprehensive fitness solution, along with the challenges and triumphs along the way. He also dives into his new venture Outfit Fitness.
Get full access to Full Circle at www.rarecircles.com/full-circle
Show notes:
05:22 A SEAL's Journey: Challenges and Opportunities
08:26 Transitioning from Military to Entrepreneurship
17:25 Building TRX: Strategies and Challenges
22:40 Creating an Iconic Fitness Brand
25:47 Combating Counterfeits and Staying Competitive
29:11 Introducing Outfit Fitness: A New Venture
37:38 Outfit Fitness: Strategy and Future Vision
Links discussed
TRX
https://www.trxtraining.com/
Outfit Fitness
https://outfittraining.com/
Endurance: Shackleton's Incredible Voyage
https://www.amazon.ca/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881
Extreme Ownership
https://echelonfront.com/books/extreme-ownership/
Peloton
https://www.onepeloton.ca/
Mindbody Online
https://www.mindbodyonline.com/
Stay tuned for new episodes from upcoming guests including Larry Lau (Run As You Are) and Fred Campbell (Hooké).
Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.
For more Full Circle content, visit https://www.rarecircles.com/full-circle


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