Today I had the pleasure of speaking with the Co-Founder of PrograMetrix, Chris Shreeve.
Let’s dive into Chris’s story of how to improve your programmatic strategy and execution through the new age of digital marketing.
Things you will learn in this episode:
[00:01 - 10:35] What is PrograMetrix?
Chris talks about what PrograMetrix is all aboutChris speaks about cannabis brands ' misconceptions when taking advantage of digital advertising[10:36 - 21:37] How To Grow Your Cannabis Brand Using Digital Marketing
Why is there such a big discrepancy with cannabis and CBD brands? Let’s hear it from Chris’s point of view.Chris talks about his background and how he became a cannabis business owner[21:38 - 33:43] How to Navigate and Transform Digital Marketing
If you are evaluating an agency partner, Chris encourages brands to ask these questions that you don’t want to miss!Chris shares about the best ways to be able to have a digital transformation[33:44 - 48:54] What things do we need to invest first before we start a cannabis business?
Chris talks about how to create marketing programs that tailor your products to different audiencesChris shares how important to set up a foundation first before you start your cannabis businessChris gives advice on how you can maximize your online presence with your advertising dollars and reach your target consumers[48:55 - 52:32] Closing Segment
If there's any brand in cannabis that is doing digital well, who is it, and why?Fairwinds, a really great company. Where can people follow or connect with you?See links belowFinal words from me
“Cannabis brands should really be focused on all of the different branding and marketing mechanisms” - Chris Shreeve
You can connect with Chris on Twitter, LinkedIn, Instagram, email him on email@example.com or visit his website https://programetrix.com/ and transform your programmatic advertising that goes beyond the metrics.
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