22 episodes

First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.

Ecom Alphas Alpha Inbound

    • Business

First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.

    Ep 22: From the Deserts of Iraq to the Logo Tattooed on his Back: The Legend of Sheath Underwear

    Ep 22: From the Deserts of Iraq to the Logo Tattooed on his Back: The Legend of Sheath Underwear

    From the deserts of Iraq, to tattooing his own logo on his back - Robert Patton has been on 1 hell of a ride.

    He nearly lost the whole thing on multiple occasions but he lived to tell the tale.
    Experiencing 100% for nearly doubled in growth every year since 2013, there's something in this episode for every entrepreneur:

    Topics we covered:
    Being on the ground in IraqThe truth behind what happened thereHow his time there led to starting an underwear brandThe 300 kick-starters who made dreams become a realityHow he plans to deal with the upcoming recessionsWhy tattooing your own logo on your body is the ultimate accountabilitySHEATH:
    https://www.sheathunderwear.com/
    https://www.linkedin.com/in/robert-patton-b675273b/

    Nigel:
    www.linkedin.com/in/nigelthomas-ai/

    • 1 hr 8 min
    Ep 21: Why Community Comes Before Product: The Zorali Story with Cam Greenwood

    Ep 21: Why Community Comes Before Product: The Zorali Story with Cam Greenwood

    Cam Greenwood is the co-founder of Zorali - one of Australia's fastest growing DTC start-ups.

    They're on a mission to get as many humans outside into the wonderful outdoors.

    A lengthy legal battle meant Cam had to close the doors of his first brand, Monsta Surf - it was soul destroying.

    Everything happens for a reason though, and after finding Elise, his perfect partner and wife, together they transitioned the surfing community into a bigger project.

    Starting fresh with this new mission, to get people back in nature - the rest was history.

    Topics we covered:
    The process of a lengthy legal battleCommunity challenges in the outdoorsWhy corporates don't care about entrepreneursBuilding products around communities and tribesWhat it really means to have your dreams crushedUsing his honeymoon to design their company logoWhat Cam would have done differently with Monsta SurfHow to transition an existing community from one brand to the next
    ZORALI:
    https://www.zorali.com/
    https://www.linkedin.com/in/camgreenwood/

    Nigel:
    www.linkedin.com/in/nigelthomas-ai/

    • 53 min
    Ep 20: Allison Luker - Honoring Her Husband's Last Wish To Keep Moving Forward

    Ep 20: Allison Luker - Honoring Her Husband's Last Wish To Keep Moving Forward

    Has someone ever told you a story that left you speechless?

    I think Allison must get this reaction a lot.

    Fulfilling the mission of her dearly departed husband Seth after his long battle with cancer.

    She's one of the most courageous women I've ever met.

    Not only that but against all odds

    Had a son who was a miracle and had his own battles

    Allison certainly hasn't had it easy

    But in the worlds of Seth Luker himself

    You have to keep moving forward.

    Allison shared the story of building Rocking Wellness for the first time.

    Here's what we covered:


    How their own products kept Seth alive for almost another decade after doctors told him he had only a few years leftHow Seth went from touring with Lionel Richie to making shakes in the kitchenAllison's transition and why she decided to continue her husband's missionWhy the ingredients of their product make all the differenceHow Allison ran the brand from Seth's hospital bedHow to do customer service properly
    Words don't do this one justice.

    You just have to listen.

    ROCKIN' WELLNESS:
    www.rockinwellness.com
    www.linkedin.com/in/allison-luker-58040a11/

    Nigel:
    www.linkedin.com/in/nigelthomas-ai/

    • 1 hr 21 min
    Ep 19: Building the Burger King of Coffee - GothRider Coffee

    Ep 19: Building the Burger King of Coffee - GothRider Coffee

    Everyone wants to be number 1.

    But ask yourself: Would it really be that bad being number 2?

    Especially in a competitive market.

    That's worth over $150 Billion, growing every day.

    Since COVID, the Coffee market has exploded.

    And so has the competition to get those beans into each cup.

    From starting in e-commerce back in 2000...

    To the wild wild west of dropshipping.

    It's fair to say Phil has been around the block.

    Here's what we covered:
    How to understand the retail unit economicsWhy you should always expand your product selection horizontallyWhat hires should you make and whenUsing marketing agencies VS having an in-house teamThe long-term effect of building a community in a specific nicheThe power of wholesale when everyone is focusing on online
    GothRider Coffee:
    Phil Kyprianou - https://www.linkedin.com/in/philkyprianou/
    https://www.gothrider.com/

    Nigel:
    www.linkedin.com/in/nigelthomas-ai/

    • 1 hr 15 min
    Ep 18: How Asher Grew Dr Cowan's Garden From One Podcast

    Ep 18: How Asher Grew Dr Cowan's Garden From One Podcast

    Focusing on DTC Organic Growth with rising ad costs?
    Imagine all it took was 1 podcast.
    Well, that's exactly what happened for Dr.Cowan's Garden.
    They went on a podcast with their target demographic.
    And in one weekend their business exploded.
    $30,000 over one weekend - crazy.
    The best part?
    Many of those same customers still buy today.
    Why?
    Because they have the best products.
    If you too really care about your product quality.
    And are looking to expand your brand's organic growth this year.
    Then this podcast is definitely for you.
    Yes - it's a podcast about a podcast.
    Asher and his team haven't spent $1 on paid social.
    Word of mouth marketing at its finest.

    Dr. Cowan's Garden:
    Asher Cowan - www.linkedin.com/in/asher-cowan-403a6ab/
    www.drcowansgarden.com

    Nigel:
    www.linkedin.com/in/nigelthomas-ai/

    • 50 min
    Ep 17: How To Find A Long-Term Marketing Agency For Your Brand

    Ep 17: How To Find A Long-Term Marketing Agency For Your Brand

    I spoke to a successful DTC founder the other day.


    He told me they'd used 11 agencies in 2 years.


    It stories like this that give agencies a bad rep.


    Many brands are now frightened to even hire one.


    But how can we solve it?


    It starts with good quality information.


    And education.


    There are 8 key questions we need to answer:


    1- What phases of growth to DTC brands go through on the marketing side?
     2- What is the right time to hire a marketing agency?
     3- What is the process of discovery?
     4- What are the red flags of rotten apples?
     5- How do you know you've found a good agency?
     6- What actually happening from the agencies perspective?
     7- How should onboarding be done properly?
     8- Is it possible to build a long-term agency partnership?


    Thankfully, we answered them for you.


    On this week's Epsiode of the Ecom Alphas Podcast.


    How To Find A Long-Term Marketing Agency For Your Brand.


    Pulling back the curtain from the agency side.


    And getting brutally honest.


    Nigel:
    www.linkedin.com/in/nigelthomas-ai/

    • 49 min

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