19 episodes

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Episodes are produced by Orca Pacific and released bi-monthly.

eCommerce Deep Dive John Ghiorso, Orca Pacific

    • Marketing
    • 5.0, 10 Ratings

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Episodes are produced by Orca Pacific and released bi-monthly.

    Defining and Utilizing eCommerce in an Evolving Landscape with Aisha Khan

    Defining and Utilizing eCommerce in an Evolving Landscape with Aisha Khan

    In this episode of eCommerce Deep Dive, John talks with Aisha Khan, Chief Strategy Officer at Pharmapacks.  When household consumer brands struggle in the eCommerce world, a window for disruptor brands opens as a result. John and Aisha discuss what this could mean for the future of eCommerce across the board... The two muse about the current CPG landscape and Aisha notes "a lot of these CPG's have been around since the era of true advertising."Subsequently, their content reflects the decades of commitment to branding and meaningful messaging.  Later on in the episode, John and Aisha talk direct to consumer and where it should fit in your brands eCommerce strategy. Connect with Aisha on Linkedin_______ Connect with John on LinkedIn Learn more about Orca Pacific | A MightyHive Company  

    • 33 min
    Current Opportunities in Emerging Marketplaces with David Trinh

    Current Opportunities in Emerging Marketplaces with David Trinh

    In this episode of eCommerce Deep Dive, John talks with David Trinh. John and David discuss new opportunities that have emerged as a result of COVID-19 as well as how the eCommerce landscape has dramatically changed in past years. The two discuss how to grow your Amazon business in the current climate and reminisce about the days when Amazon would get excited if a client visited their headquarters.  About the Guest: David is the Global E-Commerce Sales Manager for Lasko – B-Air Division. He has 15+ years of Online Marketplace experience across multiple channels. He joined B-Air in 2016 to help bring an online presence for Water Damage Restoration Equipment. Connect with David on LinkedIn____ Connect with John on LinkedInLearn more about Orca Pacific 

    • 21 min
    How Do Physical Retailers Survive the Digital Age? with Steve Dennis

    How Do Physical Retailers Survive the Digital Age? with Steve Dennis

    In Episode 16, Steve Dennis joins the show to discuss his new book, "Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption". Steve is a consultant, global thought leader, and author focused on retail growth and innovation. His views on the future of retail make for a fascinating conversation with John about customer behavior, digital migration, and COVID-19. For physical retailers who are struggling to keep up with the rise of eCommerce, Steve offers a roadmap for survival and, ultimately, success. About the Guest: Steve Dennis is a leading expert on strategic growth and innovation who speaks worldwide on how business can reignite growth in the age of digital disruption. He has been named a top 5 retail influencer by multiple organizations and his thoughts on the future of shopping are regularly shared in the media and as a Forbes Senior Contributor. His new book is Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption. Connect with Steve Dennis on LinkedIn____________ Connect wih John Ghiorso on LinkedIn Learn more about Orca Pacific

    • 38 min
    Getting More Reviews on Amazon and Beyond with Peter Bond

    Getting More Reviews on Amazon and Beyond with Peter Bond

    In Episode 15, John breaks down product review strategy with Peter V.S. Bond, Vice President of Retail Strategy at Power Reviews. Peter answers questions like, “What are some creative ways to generate organic reviews?” and “How do you deal with bad reviews?”. The two lay out important strategies for brands to stay engaged with customers across the digital landscape.About the Guest:Peter V.S. Bond is Vice President of Retail Strategy at PowerReviews (www.powerreviews.com), a SaaS platform provider that unifies and amplifies the voice of the consumer through authentic feedback like product ratings, reviews, images & videos. In his role, Peter helps retailers and their brand suppliers accelerate the path to purchase through authentic customer content. Peter has a wealth of experience in the CPG/Retail industry, having worked for companies like IRI, dunnhumby and CVS Health and supported blue-chip clients like Kroger, Coca-Cola, General Mills, PepsiCo and Campbell Soup. He co-hosts a weekly video podcast "Consumer Engagement in an Omnichannel World" which can be found on linkedin and youtube under #sriandpvsb Connect with Peter on LinkedIn_____ Connect with John on LinkedIn Learn more about Orca Pacific

    • 36 min
    Rethinking Profitability and Sustainability in eCommerce with Keith Anderson

    Rethinking Profitability and Sustainability in eCommerce with Keith Anderson

    In Episode 14, John chats with Keith Anderson, SVP of Strategy and Insights at Profitero. Keith has over 15 years of experience working with CPG brands to grow their online businesses. The two discuss the fast evolution of eCommerce and organizational strategies to stay on top. Keith suggests that retailers and suppliers should come together to rethink a more profitable and sustainable eCommerce landscape.Keith Anderson leads strategy & insights for Profitero, a leading ecommerce measurement and optimization platform for brands, including the company's global analyst team and partner ecosystem. Connect with Keith on LinkedIn____Connect with John on LinkedInLearn more about Orca Pacific 

    • 42 min
    Creating a Company-Wide eCommerce Strategy with Tim Madigan

    Creating a Company-Wide eCommerce Strategy with Tim Madigan

    COVID-19 has accelerated the growth of eCommerce and its importance as a serious sales channel for brands big and small. As a result, eCommerce can no longer be siloed under the people or department with the eCommerce title. Companies need to develop a holistic company-wide strategy that factors in the impact and needs of eCommerce. Throughout the company, everyone needs to have an eCommerce mindset and bring eCommerce to the table while discussing important decisions.Tim Madigan is an executive business leader with a strong record of eCommerce leadership, market development, strategy creation, new product development and team leadership at three Fortune 100 Consumer Goods companies.  Tim’s expertise is building successful “white space” business units while developing highly productive, collaborative relationships in a matrix organization. Connect with Tim on LinkedIn_____Connect with John on LinkedIn Learn more about Orca Pacific 

    • 31 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

DaBears1996 ,

Great for Staying Engaged in the Industry

I love how regular the episodes are. Always something new to listen to so I can stay up to date on the industry.

DigitalRetailGuy ,

Insightful Conversations

This podcast has great guests. I learn something new every week. It’s good to hear what leaders in the industry are thinking about. Keep up the good work!

CPGSavant ,

The inside baseball of eCommerce

This is shaping up to be a great series of conversations with eCommerce experts talking about how brands and retailers need to transform to meet growing omnichannel consumer needs.

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