75 episodes

An eCommerce podcast that will help Amazon and e-commerce sellers grow their business and brand. Whether you are just getting started or already selling, our podcast will deliver helpful advice and cover the latest news and strategies in the ecommerce world. Our featured guests will include industry experts, partners, agencies, and top sellers from around the world.

eComWhiz Podcast Feedbackwhiz

    • Technology
    • 4.8 • 11 Ratings

An eCommerce podcast that will help Amazon and e-commerce sellers grow their business and brand. Whether you are just getting started or already selling, our podcast will deliver helpful advice and cover the latest news and strategies in the ecommerce world. Our featured guests will include industry experts, partners, agencies, and top sellers from around the world.

    What You're Doing Wrong With Your Product Listings | Amy Wees

    What You're Doing Wrong With Your Product Listings | Amy Wees

    In this episode of the eComWhiz Podcast, we chat with Amy Wees, CEO of Amazing at Home, the Listing Optimization Queen herself! Amy shares her insights on listing SEO, copywriting, and how to improve on what you're doing wrong to cash in on higher conversion rates. 

    Also covered in the interview with Amy Wees:  

    1:06 - Introduction of Amy
    4:18 - What does "listing optimization" mean to you?
    6:38 - Why understanding your keywords = money
    10:14 - Keyword phrases or keywords?
    15:40 - The 3 pillars of a listing optimization & examples you can use
    24:10 - A "guaranteed" no-no in your copywriting
    29:28 - Answering your customer questions before they ask them
    36:05 - The easiest way to drive conversion rates from 5% to 30%
    42:14 - Amy's final tips for A+ content

    Amy Wees bio:  
    Amy Wees is the CEO of Amazing at Home Business Consulting. Her coaching focuses on helping brands develop unique products, validate them in the marketplace, source at profitable margins, and launch those products in E-Commerce with amazing brand messaging, copywriting, and search engine optimization. She shares her skills teach classes at business organizations locally in San Antonio Texas, coaching entrepreneurs around the world through virtual coaching sessions at https://Amazingathome.com , she also covers these concepts on her E-Commerce Tips and Tricks podcast called “The Seller Round Table” - (https://sellerroundtable.com/)  

    Website: https://amazingathome.com/
    Facebook: https://www.facebook.com/amazingathome
    YouTube: https://www.youtube.com/c/amazingathome
    Instagram: https://www.instagram.com/amazingathome/
    LinkedIn: https://www.linkedin.com/company/amazingathome/

    About FeedbackWhiz: https://bit.ly/3CP52al

    FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

    Available Amazon Marketplaces: Amazon US, Mexico, Canada, Brazil, UK, Germany, Italy, France, Spain, Netherlands, Poland, Sweden, Turkey, UAE, Egypt, Saudi Arabia, India, Australia, Japan, and Singapore.

    #amazonsellertools #sellingonamazon #amazonfba

    • 51 min
    The Inconvenient Facts About Influencer Marketing (And What to Do About That) | Norm Farrar

    The Inconvenient Facts About Influencer Marketing (And What to Do About That) | Norm Farrar

    We chat with Norm Farrar, who shares some great lessons and perspectives on using influencers to help shape your marketing strategy. Be warned: you may be doing some things wrong with your product marketing strategy. Norman also dives into some KPI driven results of successful influencer campaigns, some not-so-successful campaigns, and what new channels you can expand your reach.  

    Also covered in the interview with Norm Farrar:  

    1:03 - Introduction of Norm Farrar; 3:05 - What exactly is influencer marketing?; 4:10 - What a bad influencer marketing campaign looks like; 5:11 - Top questions to ask when building an influencer marketing campaign; 5:55 - Examples of influencer qualities to stay away from; 8:11 - What are (successful) influencers and how to easily vet them; 10:23 - Nano-influencers and the value in them 14:21; - The 5 tiers of influencers; 17:23 - Turning an influencer into brand ambassador; 19:40 - Getting the most out of brand ambassadors; 23:06 - How does a brand ambassador help product launch?; 26:55 - A real life example of influencer marketing done right (and the inconvenient results that followed); 29:40 - What's up with eBay?; 31:18 - Where to start when launching your next influencer marketing campaign; 36:28 - Beginner tips on using Pinterest for your marketing; 38:35 - Closing and where to find Norm

    Norm Farrar's bio:
    Norm's website: https://normanfarrar.com/
    Facebook: https://www.facebook.com/groups/lunchwithnorm
    Instagram: https://www.instagram.com/normfarrar/
    LinkedIn: https://www.linkedin.com/in/normanfarrar/?originalSubdomain=ca
    Twitter: https://twitter.com/normfarrarjr?lang=en
    YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA
    Pinterest: https://www.pinterest.ca/officialnormanfarrar/_created/
    TikTok: https://www.tiktok.com/@normanfarrar/? 

    Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

    Throughout his career, he has worked with big brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods.  

    As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly.

    About FeedbackWhiz: https://bit.ly/3hi8Fgt

    FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

    • 41 min
    Why You Should Polarize With Your Messaging | Steven Pope

    Why You Should Polarize With Your Messaging | Steven Pope

    We chat with Steven Pope of My Amazon Guy, who shares some unique - but great - thoughts on how to "polarize" your target audience. Steven also dives into the current state of Amazon aggregates, why he chooses to work with "Mom and Pop" sellers, and what brands can do to build their digital presence.  

    Also covered in the interview with Steven Pope: "Keep your head out of the hole" - staying competitive in an uber-competitive industry; What Amazon aggregates are up to with their investments; What is the future of "mom and pop" sellers? How to stay ahead of Amazon aggregates by talking to your audience; POLARIZE YOUR AUDIENCE; Risks of being price undercut & building your brand; Steven's secret to 42% conversion rates without a review generating strategy; Steven's one tip to scale; How to deal with current inventory expenses; First thoughts and how to contact Steven Pope

    Steven Pope's bio:
    My Amazon Guy website: https://myamazonguy.com/full-service-management/
    Podcast: http://podcast.myamazonguy.com/ YouTube: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw
    Facebook: https://www.facebook.com/myamazonguys/
    LinkedIn: https://www.linkedin.com/company/my-amazon-guy/
    Twitter: https://twitter.com/myamazonguy  

    Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to growth hack the platform. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.   

    About FeedbackWhiz: https://bit.ly/3svun3D 

    FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

    • 36 min
    How to Build and Scale Your Digital Community | Andri Sadlak

    How to Build and Scale Your Digital Community | Andri Sadlak

    We're back with a brand new season and a brand new host - David Liggins II! Today, David chats with Andri Sadlak, who shares how we was able to build and scale a digital, and offline, community that became his champions. Andri Sadlak also shares his journey on being an immigrant from Ukraine, challenges he faced when scaling his business, and dives into when other brands should consider selling.  

    Also covered in the interview with Andri: 


    Andri's biggest challenges when building his business
    Tips on communicating with your customers 
    The risks - and benefits - of showing vulnerability
    Why start a digital community 
    Where to find your community and new customers
    When is the right time to sell your brand
    Final thoughts and how to get in touch with Andri  



    Andri Sadlak's Bio: 


    Website: andrisadlak.com 
    YouTube: https://www.youtube.com/andrisadlak
    Community: https://facebook.com/groups/andrisadlak 
    Facebook: https://facebook.com/andrisadlakofficial 
    Instagram: https://instagram.com/andrisadlak  
    LinkedIn: https://www.linkedin.com/in/asadlak/  
    Twitter: https://twitter.com/andrisadlak 
    Clubhouse: @andri  

    Andri is an immigrant e-commerce entrepreneur with one half a million dollar exit in the books. Andri is particularly passionate about brand building. Relationships, not algorithms have brought Andri the best results and also fulfillment from what he does. Andri is currently working on creating new e-commerce brands while consulting other businesses on the topics of Amazon FBA and brand development strategies. Andri is also a founding member of the Ecom Brand Builder Mastermind (ecombb.com), which provides other entrepreneurs with a powerful peer group and a results-driven accountability system. Apply to be considered.  

    About FeedbackWhiz - https://bit.ly/38N9iJT

    FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

    • 47 min
    How to Protect Yourself from Amazon Knockoffs | Mike Hart

    How to Protect Yourself from Amazon Knockoffs | Mike Hart

    Mike Hart from Edison and Viahart Toy Company talks about how to protect yourself from Amazon sellers knocking off your products. Mike Hart also talks about creating a toy company, what you need to do in order to protect yourself from knockoffs, prototyping new products, and how to do some basic patent research before bringing in a product to sell on Amazon.

    Mike Hart Bio - https://www.edisonlf.com/ - https://www.viahart.com/

    Article - Starting a Physical Product Company? You’re Gonna Need a Lawyer - https://medium.com/swlh/starting-a-physical-product-company-youre-gonna-need-a-lawyer-13b2eecebc9f

    Mike's e-commerce business was facing an unmanageable amount of trademark, trade dress, copyright, and counterfeit infringement. Every time he reported the infringement to the marketplaces like Amazon and eBay, they would sometimes remove the counterfeit listings but that never fixed the problem. The counterfeiters would often just change their product listings, make new infringing ones, or continue to infringe using different seller accounts. Unsatisfied with the results of reporting counterfeiters, Mike took the legal route and sued them with the intention of collecting money for his loss of sales and damage to his brand. Mike overwhelmingly won his case and collected multiples of his legal fees in damages from the counterfeiters, even the foreign based ones! Having had to pay Mike's company for their IP infringement, Mike's past infringers now know not to infringe on his IP. With how successful Mike's case went, he wanted to help other intellectual property owners enforce their IP in the same way that he was able to. Edison has the experience of working with e-commerce marketplaces and counterfeiters to ensure that they stop infringing and damages are collected.

    About FeedbackWhiz - https://www.feedbackwhiz.com

    FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

    • 41 min
    How to Build Your Amazon Brand Outside of Amazon | Mike Jackness

    How to Build Your Amazon Brand Outside of Amazon | Mike Jackness

    Mike Jackness from EcomCrew talks about how to build your Amazon brand outside of Amazon. Mike Jackness also talks about creating an information and review site, finding and developing a domain for your brand, the content that should be on the brand site.  How to Build Your Amazon Brand Outside of Amazon. Creating an information site to build traffic. How to find a quality domain name to build your information site? How many domain names do Mike Jackness have? Does Mike Jackness buy domains to develop sales? How to hire or find people to help with the site content? Using your own site to build up an outside review. How did you come about buying Tredmill.com? What did you do with the site? Tell us more about EcomCrew?

    Mike Jackness - https://www.ecomcrew.com

    Mike Jackness is a serial entrepreneur who quit his day job in 2004 to do content and affiliate marketing. Mike jumped into eCommerce in 2012 when he purchased treadmill.com as a parked domain and developed it into a 7-figure eCommerce property. Since then Mike has purchased or started 4 new eCommerce brands and sold 2 of them for 7-figures each. He blogs and podcasts about the entire journey at EcomCrew along the way.

    About FeedbackWhiz - https://www.feedbackwhiz.com

    FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

    • 41 min

Customer Reviews

4.8 out of 5
11 Ratings

11 Ratings

tommye w-c ,

Awesome!

Great e-commerce podcast.

Composer 1853 ,

Perfect eCom Podcast

Loving the insights here. Henson and Rob have great discussions and guests!

Todd BGT ,

Such great advice and tips!

Not only is this podcast informative, it is likewise enjoyable and is never boring. Learning so many things while having fun? Yes please!

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