124 episodes

Ecosystem Aces is dedicated to helping business leaders unleash the full potential of their partner network. Whether you’re just getting started with alliance partners, or you’re looking for advanced strategies and tactics, this podcast is for you. Brought to you by WorkSpan.Each episode features topics like: strategic alliances, go-to-market strategies, c-suite visibility for alliances, scaling alliances, partner joint solutions, co-marketing campaigns, maximizing joint funds, optimizing cross-company business processes, cloud software (SaaS) that enables partner go-to-market, joint business processes, finding untapped funds, improving communication with partners, navigating a career in alliance management, and more.

Ecosystem Aces WorkSpan

    • Business
    • 4.9 • 18 Ratings

Ecosystem Aces is dedicated to helping business leaders unleash the full potential of their partner network. Whether you’re just getting started with alliance partners, or you’re looking for advanced strategies and tactics, this podcast is for you. Brought to you by WorkSpan.Each episode features topics like: strategic alliances, go-to-market strategies, c-suite visibility for alliances, scaling alliances, partner joint solutions, co-marketing campaigns, maximizing joint funds, optimizing cross-company business processes, cloud software (SaaS) that enables partner go-to-market, joint business processes, finding untapped funds, improving communication with partners, navigating a career in alliance management, and more.

    123: Growing Revenue with High-Value-Added Partners

    123: Growing Revenue with High-Value-Added Partners

    How do you take a near non-existent partner program and grow it to driving over 45% of total revenue for the company?


    Today’s guest Wayne Monk, Senior Vice President, Global Alliances and Channel Sales at ASG, managed to do just that by staying focused on adding value to the business and the partner capabilities that differentiate them.


    In this episode, we discuss:
    - How to make your partner program a value-add to your business
    - Why partner differentiation is the key to growing your ecosystem
    - How to identify the innovation that can transform your ecosystem


    To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:
    - Email: chip@workspan.com
    - Twitter: @chiprodgers
    - LinkedIn: linkedin.com/in/chiprodgers

    • 30 min
    122: There’s No Easy Button for Partnering

    122: There’s No Easy Button for Partnering

    When it comes to managing alliances, there’s no easy button. Instead, it takes discipline on the execution…


    And skin in the game for both sides.


    So says my guest, Nicole Napiltonia, VP of Alliances and OEM Sales at Barracuda, who joins me in today’s episode to discuss how Barracuda are managing partners across the Big Three cloud providers: AWS, Google and Microsoft Azure.


    We discuss:

    - How Barracuda is leveraging their early entry into the cloud

    - The increasing complexity of managing partners

    - Barracuda’s emphasis on Cosell

    To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

    - Email: chip@workspan.com

    - Twitter: @chiprodgers

    - LinkedIn: linkedin.com/in/chiprodgers

    • 26 min
    121: Where Customer & Partner Experience Intersect

    121: Where Customer & Partner Experience Intersect

    We often talk about putting the customer at the center of everything we do — it’s an ironclad rule if you want success.


    And it’s just as important to your alliance ecosystem.


    Just ask Lara Caimi who, as Chief Customer and Partner Officer at ServiceNow, is thriving in a career at the intersection of customer and partner experiences.


    In today’s episode, we discuss:

    - How customer, employee and partner experiences interact

    - The importance of co-selling and co-delivering

    - Why diversity and inclusion matter for your alliance ecosystem


    To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

    - Email: chip@workspan.com

    - Twitter: @chiprodgers

    - LinkedIn: linkedin.com/in/chiprodgers


    Listening on a desktop & can’t see the links? Just search for Ecosystem Aces in your favorite podcast player.

    • 30 min
    120: Managing Partners Means Knowing Every Part of the Business

    120: Managing Partners Means Knowing Every Part of the Business

    If you want to successfully manage strategic partnerships, you need to become an expert in every role needed to bring a joint solution to market that your partners can actually sell.


    In this episode, I sit down with Erik Heinrich to learn how he brings his wealth of experience across different roles in his career to his current position as Director Business Development, RUCKUS Networks at CommScope, where he manages strategic partnerships with Facebook, Intel, and other global partners.


    What we talked about:

    - Why solving your customers’ problems is the key to any alliance

    - Why managing partnerships requires you to wear many hats

    - Partnering means bringing joint solutions to market that will sell


    To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

    - Email: chip@workspan.com

    - Twitter: @chiprodgers

    - LinkedIn: linkedin.com/in/chiprodgers


    Listening on a desktop & can’t see the links? Just search for Ecosystem Aces in your favorite podcast player.

    • 27 min
    119: Partnerships at the Edge: How Zebra’s Helping Frontline Workers

    119: Partnerships at the Edge: How Zebra’s Helping Frontline Workers

    Most people trust that the food they buy from stores and restaurants will be safe. Yet, foodborne illnesses occur more often than you might think.


    Advancements in technology can drastically reduce contamination risks.


    But only when supported by a robust ecosystem.


    In this episode, I’m joined by two guests who are building that ecosystem: Susan Flake, Director of RFID Business Development, and Colin Goodwin, ISV Business Development Manager at Zebra Technologies, a company working to support frontline workers across multiple industries.


    We discuss:

    - Zebra’s mission and how they tackle food safety challenges

    - Why partners are necessary to solve these issues

    - How Zebra has built out its partner


    To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

    - Email: chip@workspan.com

    - Twitter: @chiprodgers

    - LinkedIn: linkedin.com/in/chiprodgers


    Listening on a desktop & can’t see the links? Just search for Ecosystem Aces in your favorite podcast player.

    • 32 min
    118: How to Build an Ecosystem Enabling Digital Transformation

    118: How to Build an Ecosystem Enabling Digital Transformation

    Being at the forefront of new technologies and driving digital transformation often requires an ecosystem to fill in the gaps in your capabilities in order to give your customers the very best solutions for their needs.


    That’s how Ray Octaviano, Vice President and Head of Business Development for North American Mobile Operators at IDEMIA, is tackling the company’s push to seamlessly digitally transform the SIM cards and identification in your pocket right now.


    What we talked about:

    The digital transformation underway with SIM cards and identification
    How IDEMIA is building an ecosystem based on customer success and partner capabilities
    Why rapidly advancing technology requires agility and nimbleness



    To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

    Email: chip@workspan.com
    Twitter: @chiprodgers
    LinkedIn: linkedin.com/in/chiprodgers



    Listening on a desktop & can’t see the links? Just search for Ecosystem Aces in your favorite podcast player.

    • 28 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

Leslie of Finland ,

Wide range of new ideas

Ecosystem Aces occupies a central point in the Venn diagram of industry - where many companies come together to work, but where few pay much attention to how best to manage these types of collaborations, which increasingly rely on creative new business models or approaches. The hands-on experience outlined by the interviewees is highly instructive.

PaigeMarieR ,

Great podcast — much needed!

WorkSpan fills a gap in the market for alliances and ecosystems. AllianceAces helps open that conversation for change, growth, and success. Every AllianceAces podcast is engaging and I always learn something new — keep up the great work!

Matt Alvarez ,

Great content!

Alliance aces is a great podcast and giving the alliance community a great platform to share ideas and best practices with others in the industry! Keep it up Alliance Aces!

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