Ecosystem Aces

WorkSpan
  • 4.9 (24)
  • BUSINESS
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Ecosystem Aces

Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.

  1. SEP 17

    Ankur Sinha: Building a Global AI Partner Ecosystem

    In this episode of Ecosystem Aces, we’re joined by Ankur Sinha, Head of Partner Solutions & GTM at Domino Data Labs, to explore the intricacies of building a robust partner ecosystem tailored for AI and data science. Ankur shares his expertise in forging strategic partnerships and leveraging them to drive innovation and growth in regulated industries. Join us as we discuss: Developing a Global Partner Ecosystem: Ankur outlines Domino’s approach to building a worldwide network of partners focused on data science and machine learning, with an emphasis on regulated industries like life sciences and banking.Strategic Alliances with Technology Providers: Learn about Domino’s key partnerships with tech giants like Nvidia and AWS, and how these collaborations enhance their platform’s capabilities and value propositions for customers.Collaborative Product Development: Discover how Domino integrates partner feedback into its product development process, enabling quick releases of new features and creating tailored solutions.Orchestrating Multi-Partner Strategies: Ankur discusses the importance of a well-structured ecosystem strategy, highlighting the need for aligned incentives, standardized models, and seamless integration to deliver customer value. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.a...

    31 min

  2. AUG 27

    Travis Clinger: Driving Innovation and Partnerships at LiveRamp

    In this episode of Ecosystem Aces, we welcome Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp. Travis shares invaluable insights on how LiveRamp is shaping the future of data connectivity and AI integration, enabling personalized customer experiences across global markets, and how he co-innovates with 170+ partners. Join us as we discuss: Driving Data Connectivity and Personalization: Travis emphasizes LiveRamp’s focus on managing and protecting data while enabling personalized customer experiences, showcasing their ability to drive upgrades through integrated solutions.Global Reach and Regional Expertise: LiveRamp combines global products with regional nuances to meet diverse market needs, transforming inventory into addressable media.Building Strong Partnerships and Co-Innovation: Learn about LiveRamp’s collaborative approach to align with partner needs and market trends.AI and Future Innovations:  Learn how LiveRamp leverages AI for segment selection optimization, advanced analytics, and personalized customer experiences.Advice for Partner Professionals: Travis offers strategic advice on collaboration, metric-driven performance evaluation, and demonstrating tangible value through revenue outcomes. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.a...

    33 min

  3. AUG 13

    Justin Davis: How Partnerships Deliver Value in the Modern Marketing Tech Stack

    In this episode of Ecosystem Aces, titled “How Partnerships Deliver Value in the Modern Marketing Tech Stack”, we welcome Justin Davis, Global Strategic Alliances at Tealium. Justin shares his insights on the evolving landscape of strategic alliances and digital transformation and highlights Tealium’s innovative approaches and partnerships. As technology advances, Tealium remains at the forefront, leveraging partnerships to deliver impactful solutions that meet the complex needs of modern businesses. Join us as we discuss:Navigating the Digital Transformation Journey: Justin Davis discusses Tealium's strategic alliance with AWS and their role in marketing automation, emphasizing the importance of collaborative solution-building.Strategic Alignment and Partnership Evolution: Explore the shift from traditional ISV relationships to a multi-party ecosystem involving software providers, cloud platforms like AWS, and other ISVs such as Adobe and Braze.Measuring Success and Overcoming Challenges: Justin highlights the need for measurable metrics in multi-year transformation strategies and Tealium’s customer-centric approach across diverse industries.Collaboration and Co-Innovation: Learn about the pivotal role of collaborative partnerships, with hyperscalers like AWS acting as strategic advisors, and the importance of seamless information exchange between teams.Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, a...

    33 min

  4. JUL 23

    Alan Chhabra: Driving AI and Partnership Excellence at MongoDB

    In this episode of Ecosystem Aces, titled "Driving AI and Partnership Excellence at MongoDB," we celebrate our 200th episode by welcoming Alan Chhabra, EVP of Worldwide Partners at MongoDB. Alan shares invaluable insights into the evolving landscape of AI applications and strategic partnerships. He explains how MongoDB empowers developers, navigates AI complexities, and leverages partnerships to drive innovation and growth. Join us as we discuss: AI Applications and Developer Focus: Alan Chhabra outlines MongoDB's dedication to empowering developers through a new AI program designed to simplify AI complexities for customers.Partnering for AI Success: Discover how MongoDB collaborates with consultancies like Accenture, emphasizing the alignment of partner organizations with sales teams to drive revenue growth.AI Partnerships and Customer Demand: Alan delves into the competitive landscape of AI partnerships, highlighting the importance of experimentation, adoption, and customer-driven solutions.Integrations for Scalability: Learn about MongoDB's approach to integrating with marketplaces and frameworks like Spring and Hibernate. Alan also discusses key collaborations with hyper scalers such as AWS and IBM Cloud. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGVyLmZtLzk0MTMvcnNzLnhtbA" target="_blank" rel="noreferrer...

    30 min

  5. JUL 9

    Lee Moore: Building Success with AI at Google Cloud

    In this episode of Ecosystem Aces titled "Building Success with AI at Google Cloud”,  Chip Rodgers, Chief Partner Officer at WorkSpan, sits down with Lee Moore, VP at Google Cloud. They discuss the transformative power of AI and Google Cloud’s pivotal role in its adoption across industries, highlighting the strategies and innovations driving success. Join us as we discuss: Learning and Building with AI: Lee Moore highlights Google Cloud’s mission to empower teams and partners with AI technologies, emphasizing rapid upskilling initiatives and the democratization of AI knowledge.Operating with AI at Scale: Google Cloud’s unique integration of hardware, chips, and proprietary models, supports partners in leveraging AI’s potential effectively.Succeeding Through Partnership:  the shift from traditional reselling to co-selling models, empowering partners to co-create solutions and drive joint innovation. Innovating with AI: Lee Moore explores the endless possibilities AI offers across sectors and Google Cloud’s commitment to fostering the AI startup ecosystem through collaborative programs.Stay tuned for more episodes exploring the forefront of technology and partnerships. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google...

    31 min

  6. JUN 25

    Tony Li: Strategic Partnerships for Growth in Data Analytics and GenAI

    In this episode titled "Strategic Partnerships for Growth in Data Analytics and GenAI" we delve into the expansive growth and innovative partnerships that define Starburst Data's approach to enterprise data applications and open-source projects. Tony Li from Starburst Data offers a comprehensive look into the company's strategies and successes, particularly in leveraging partnerships to enhance data analytics and AI initiatives. Listeners will gain valuable insights into the multifaceted partnership strategies that drive Starburst Data's growth. Tony discusses the crucial role of cloud, technology, and services partners, and how aligning with partners who share a complementary vision and culture is key to creating a robust ecosystem.  This episode also highlights the importance of partner enablement, training, and personalized customer interactions in measuring and achieving partner success. Join us as Tony shares his experiences and strategies for building a successful partnership ecosystem that propels Starburst Data to new heights. We also delve into: Innovative growth strategies and enterprise data applications,The significance of identifying partners with a shared vision, cultural alignment, and complementary offerings to build a complete product experience.The importance of partner enablement, training, and joint solutions for mutual success, and how these factors facilitate co-selling and productivity.Measuring partner success through NPS surveys and productivity metrics, emphasizing personalized customer interactions and satisfaction.https://www.linkedin.com/in/tonyshili/ Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on a...

    29 min

  7. JUN 11

    Akseli Lappanen: Building Industry-Specific Solutions at Scale, GSI Partner Leader at Google

    In this insightful episode of Ecosystem Aces titled " Building Industry-Specific Solutions at Scale, GSI Partner Leader at Google”, we sit down with Akseli Lappanen, Google's GSI Partner Leader, to delve into the intricacies of building industry-specific solutions, the art of forming sustainable partnerships, and the innovative approach Google takes to meet the needs of diverse markets. Join us as we discuss:  Industry-Specific Solutions: Akseli discusses the importance of aligning customer relevance, value, and scalability when building solutions tailored to specific industries. He draws from his experience collaborating with Microsoft engineering teams to drive meaningful partnerships in this regard.The Three Pillars of Effective Solution Building: Akseli breaks down the critical aspects of developing new solutions, emphasizing customer relevance, inherent value, and scalability as key elements for project success.Identifying and Utilizing a Lighthouse Customer: Akseli highlights the significance of discovering a 'lighthouse customer' to validate the value of a solution and drive subsequent market services and scaling efforts.The Role of Demos and Marketing: Akseli emphasizes the essential role of initial marketing and demo phases in sparking interest with the first customer and laying the groundwork for broader adoption.Technical and Product Truths: Akseli stresses the necessity of establishing a reference architecture that addresses security concerns and regulatory environments to ensure solutions are easy to sell and buy.Unconventional Partnerships and Idea Generation: Akseli discusses the value of unconventional partnerships, emphasizing the importance of ISVs with unique intellectual property and service partners who bring crucial relationships to the table.Selling and Co-selling Dynamics: Akseli explains the vital concept of 'co-selling' and the close collaboration between Google and its partners, facilitated by hyperscaler marketplaces, to streamline customer purchases.The Importance of Executive Alignment and Industry Knowledge: Akseli underscores the crucial role of senior leaders' alignment and deep industry knowledge for the success of any solution development.Staying Curious and Selective: Akseli concludes with personal advice for maintaining curiosity about market movements and customer demands, emphasizing the importance of discernment and strategic alignment in project selection. This episode provides valuable insights into the complexities of solution development within a large tech company and the importance of partnerships, industry expertise, and strategic innovation in achieving successful outcomes. Whether you’re a part of the tech industry or just interested in the dynamics of partnership and solution building, Akseli’s experiences and advice offer invaluable lessons in navigating these waters. Stay tuned for more episodes that explore the cutting edge of technology and partnerships, and don't forget to subscribe to our podcast for more conversations with industry leaders like Akseli Lappanen. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glassa...

    31 min

  8. MAY 28

    Chris Badger: Mastering Partner Unit Economics for Strategic Partnerships

    In this episode of Ecosystem Aces titled “Mastering Partner Unit Economics for Strategic Partnerships”, we delve into the critical role of partner unit economics in driving success within the partnership community. Chris Badger, Senior Director of Strategic Technology Partners at Anaplan, shares invaluable insights into why understanding partner unit economics is pivotal, shedding light on its impact on relationship building and investor value. Throughout the discussion, we explore key themes including the necessity for increased visibility on this subject and its profound influence on building relationships and investor confidence. Chris underscores the essentiality of partnerships in not solely driving revenue but in enhancing customer lifetime value, drawing from personal experiences in aligning engineering and product teams with hyper scalars to optimize partnership value. Join us as we discuss: Alignment of Messaging: Partnerships wield significant influence on sales efficiency, and customer acquisition cost to amplify impact and foster deeper partnerships.Leveraging Integrations: Integrations with partners not only enhance sales efficiency but also increase customer stickiness, reducing switching costs. Tracking ROI: We delve into the complexities of tracking partner unit economics and ROI, offering insights into overcoming challenges and leveraging data-driven solutions like data warehouses or customer experience platforms for streamlined tracking. Here are some additional episodes featuring other ecosystem leaders that might interest you: #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#156 Libby Greco: Get Out There and Break The Glass#154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?#152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era#151 Mike Stocker: Close 40% More Deals with Partner Influence Links & Resources Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.Download The Ultimate Guide to Drive Co-sell Partnerships!Subscribe to the Ecosystem Aces Podcast on Apple Podcast, a href="https://open.spotify.com/show/6EmGbHX9Yj2YabQTKSyRvn" target="_blank" rel="noreferrer...

    30 min
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4.9
out of 5
24 Ratings

About

Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.

Information

  • Creator
    WorkSpan
  • Years Active
    2018 - 2024
  • Episodes
    206
  • Rating
    Clean
  • Copyright
    © Copyright Sweet Fish
  • Show Website
    Ecosystem Aces

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