Channel Journeys Podcast Channel Journeys Podcast

If you’re like me, you’ve been testing out the unbelievable capabilities of generative AI on sites like ChatGPT and DALL-E. Their ability to generate text and images from natural language defies comprehension. While new technology is always a threat to the status quo, smart folks are thinking about how to leverage this technology to develop … Daniel Nissan: The Unlimited Power of GPT for Channel Marketing Read More »

As the IT channel transitions from large on-premise deals to smaller recurring revenue SaaS deals, customer success is more important than ever.  And while vendors are very accustomed to using partners to drive new sales, many have not yet realized the important role partners can play in customer success.   In this podcast reboot, Hope Galley … Hope Galley: How to Leverage Partners to Drive Customer Success Read More »

Last week I was busy enjoying the BeyondTrust Go Beyond partner and customer event in Miami. The theme, tied to the Formula One race taking place, was Accelerate. We kicked off the event with Partner Connect day, discussing how we can accelerate our partner ecosystem to drive faster growth and faster time to value for … What Partners Really Think of Your Ecosystem Strategy – CJ113 Read More »

Where do you look for completely new partner types to add to your ecosystem? How do you build a SaaS partner program that attracts new partners? To answer these questions, I went back to an earlier podcast with channel veteran Taylor Macdonald. In this episode reboot, Taylor shares how he won big with a modern … Taylor Macdonald: Driving Growth through Alternative Channels Read More »

Driving the transformation to a partner ecosystem strategy requires new skills and new conversations. How do you enable your CAMs, your sales reps, and your partners to behave differently, to work together in new ways? Bart Fanelli, CEO and Founder of Skillibrium, recently shared how leaders and managers can shift from command and control to … Bart Fanelli: Moving from Channel Leader to Channel Coach Read More »

Many times I’ve come across the beginnings of a partner business that lacks the discipline to really take off. How do you take a fledgling partner business from a bumpy dirt road into a high capacity freeway? Darren Bibby, CEO and Founder of AlignedPartner, shares the five top things you can do to scale your … Darren Bibby: Five Ways to Scale Your Partner Business Read More »