11 min
Elite SBAM member celebrates 35 years of marketing and branding success The Small Business Association of Michigan’s Small Business Weekly Podcast
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- Business
On today’s SBAM Weekly Podcast, Michael Rogers talks with Elite SBAM member Heather Isch, CEO and President of LKF Marketing in Kalamazoo. One of the things this 35-year-old company does for its customers is help them make sense of a confusing world of social media marketing. “We’ve been working with our clients in the social media realm for quite some time and I think what we do at the beginning is sit down with them and figure out what their goals and objectives are, who they’re trying to reach, and then we make a determination of what platforms we’re going to use and what the messaging should be on those platforms,” she says.
The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.
Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.
Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!
(music licensed from www.jukedeck.com)
On today’s SBAM Weekly Podcast, Michael Rogers talks with Elite SBAM member Heather Isch, CEO and President of LKF Marketing in Kalamazoo. One of the things this 35-year-old company does for its customers is help them make sense of a confusing world of social media marketing. “We’ve been working with our clients in the social media realm for quite some time and I think what we do at the beginning is sit down with them and figure out what their goals and objectives are, who they’re trying to reach, and then we make a determination of what platforms we’re going to use and what the messaging should be on those platforms,” she says.
The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.
Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.
Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!
(music licensed from www.jukedeck.com)
11 min