30 min
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp Keep Optimising
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- Marketing
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.
In this episode, we discuss:
Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM!
Dive in:
[05:24] Differentiating between delivery and deliverability is crucial.
[07:42] Follow-up quickly with customers for engagement.
[12:03] Setting up custom domain authentication is simple.
[13:37] Security protocols for reducing spam and spoofing.
[15:34] For effective email deliverability, cover these regulations now.
[17:07] Insider Tips from Emilia and Ali!
Find the notes here: https://keepopt.com/197
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WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
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****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.
In this episode, we discuss:
Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM!
Dive in:
[05:24] Differentiating between delivery and deliverability is crucial.
[07:42] Follow-up quickly with customers for engagement.
[12:03] Setting up custom domain authentication is simple.
[13:37] Security protocols for reducing spam and spoofing.
[15:34] For effective email deliverability, cover these regulations now.
[17:07] Insider Tips from Emilia and Ali!
Find the notes here: https://keepopt.com/197
-----
WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
-----
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
30 min