198 episodes

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Email Marketing
- Next month = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

Keep Optimising eCommerce Podcast Network

    • Business
    • 5.0 • 17 Ratings

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Email Marketing
- Next month = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

    Email: How Predictive Analytics can Increase your Sales with Daniel Budai

    Email: How Predictive Analytics can Increase your Sales with Daniel Budai

    Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.
    In this episode, we discuss:
    Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timing
    Dive in:
    [03:50] Danie’s interesting eCommerce journey.
    [06:55] AI in predictive analytics recognizes patterns in data.
    [10:00] Three things you need for predictive analytics.
    [12:42] Setting up predictive analytics.
    [15:53] Identify profitable customers and manage churn risk.
    [17:41] Importance of churn risk, lifetime value, returning customers.
    [20:31] Daniel’s Insider Tips!
    Find the notes here: https://keepopt.com/195
    -----
    WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
    -----

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 30 min
    Email: AB Tests for Email Marketing Success with Bridget Poston

    Email: AB Tests for Email Marketing Success with Bridget Poston

    Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.
    In this episode, we discuss:
    the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emails
    Dive in:
    [03:58] Transitioned from writing to holistic email marketing.
    [08:13] Brands should test campaigns multiple times.
    [10:35] Regular testing until Black Friday for email marketing.
    [13:50] Using first names for personalization is good, but collecting zero party data is now essential.
    [19:15] Organize tests in simple spreadsheet for tracking.
    [22:59] Testing subject lines and offers for flows.
    [24:40] Bridget’s Insider Tips!
    -----
    WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
    -----

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 35 min
    Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed

    Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed

    Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns.
    Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.
    In this episode, we discuss:
    Using the power of storytelling in product descriptionsThe strategic importance of SEO and unique contentWhy your copywriting should focus on the customer
    Dive in:
    [03:38] Film background, prestigious school, scriptwriting, London journey.
    [06:32] SEO requires unique product descriptions, legal disclosures.
    [10:14] Google now values trustworthy, authoritative content for ranking.
    [13:01] Proper story framework vital for product pages.
    [16:55] Finding balance, aligning with customer sentiment.
    [22:35] Brands must read their customer reviews. 
    [26:06] Hear Aimée’s Insider Tips!
    Find our notes here: https//keepopt.com/193
    Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 37 min
    Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps

    Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps

    Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.
    UPDATE - audio issue fixed 29 Feb 24
    in this episode, we discuss:
    The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative testing
    Dive in:
    [06:17] Make strong impression on new audience for growth.
    [10:18] Algorithms target potential customers based on data.
    [11:30] Viewers make quick decisions, target content effectively.
    [16:55] Video is crucial for top of funnel.
    [18:27] Creativity is key for video content.
    [21:00] Get hands dirty, try, let ideas flow.
    [24:44] Test thoroughly and stick to best ideas. 
    [26:09] Danielle’s Insider Tips!
    Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 39 min
    Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia

    Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia

    Ben Afia is a customer communications expert for the FTSE100.
    Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots.
    In this episode, we discuss:
    Embedding storytelling in company cultureThe importance of selecting the right copywritersHow effective briefing can impact creative work
    Dive in:
    [03:35] Ben shares his storytelling background.
    [06:18] Clear briefs crucial for effective copywriting.
    [10:34] Not all writers are versatile for all tasks.
    [12:54] Case study of mobile network client receiving new brand strategy.
    [18:54] Customer journey shapes brand perception at every touchpoint.
    [19:48] A case of complex customer journey purchasing varifocal sunglasses online.
    [23:02] The culture of everyone in the business bleeds into all processes and affects customer perception of the brand.
    [24:12] Ben’s Insider Tips!
    Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 35 min
    Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency

    Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency

    Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency.
    For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling.
    In this episode, we discuss:
    How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do when implementing storytelling in your campaigns
    Dive in:
    [04:40] Shift mindset from performance marketing to branding.
    [06:18] Disney uses a 7-stage process for storytelling.
    [08:23] Customers engage with the brand’s central theme.
    [11:03] Andy shares their three-stage process of Build, Storytell, and Sell.
    [15:14] Preparing multiple assets for cross-channel advertising is crucial.
    [16:44] Exclude previous website visitors, target new audience.
    [21:45] Starting is important, find your brand story.
    [23:45] Listen to hear Andy’s Insider Tips!
    Find our notes: https://keepopt.com/190
    Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 34 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Kerrikathleen ,

A top e-commerce podcast

This podcast is 10/10 for me for all things e-commerce and marketing. Chloe is an amazing host and I love how selective she is when choosing guests and topics to ensure we are getting the absolutely best and highest quality information. Amazing listen for founders, marketers, e-comm lovers, and those looking to break into the industry.

doughboy2007 ,

Incredible!!

Incredible value add for the community and gives a full look at what is needed to help e-commerce owners!

R.S.Sanchez ,

Great resource

No matter what level of eCommerce expertise or where you are in your career, there is plenty to learn from every episode.

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