7 episodes

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Email Marketing
- Next month = SEO

You can hear a new episode for free every Wednesday.
Each episode lasts about 30 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising Chloe Thomas

    • Marketing
    • 5.0, 5 Ratings

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Email Marketing
- Next month = SEO

You can hear a new episode for free every Wednesday.
Each episode lasts about 30 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Email: Kurt Elster explains the top automation flows that drive revenue

    Email: Kurt Elster explains the top automation flows that drive revenue

    It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation.
    Get all the links and resources we mention at KeepOptimising.com (https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    Email: Kate Barrett explains how to get more email sign ups

    Email: Kate Barrett explains how to get more email sign ups

    Earlier this year Kate Barrett from e-Focus Marketing published a FASCINATING report looking at how retailers in the UK and US are gathering email data. The results aren't pretty! In this episode we explore what we can learn from the results to increase the growth of our email lists.
    Plus, Kate will be sharing her email marketing insider tips.
    Get all the links and resources we mention at KeepOptimising.com (https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 42 min
    Email: Louise Read from Klaviyo explains how a DTC brand can make the most of email

    Email: Louise Read from Klaviyo explains how a DTC brand can make the most of email

    A surprising number of DTC brands have yet to embrace email marketing - so it's great to be chatting to Louise Read from Klaviyo about how DTC brands are using email marketing to build a stronger customer relationship and sales growth.
    Plus, Louise shares her Email Marketing Insider Tips.
    Get all the links and resources we mention at KeepOptimising.com (https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    Email: Gavin Laugenie from dotdigital on the best way to Segment your customers

    Email: Gavin Laugenie from dotdigital on the best way to Segment your customers

    We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level.
    Plus, Gavin will be sharing his email marketing insider tips.
    Get all the links and resources we mention at KeepOptimising.com (https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    Email: Chad S White author of 'Email Marketing Rules'

    Email: Chad S White author of 'Email Marketing Rules'

    Very exciting to open our show with Chad S White the best selling author of 'Email Marketing Rules: Checklists, Frameworks, and 150 best Practices for Business Success'.
    We get into:
    metrics, goals, benchmarking
    managing inactive email addresses
    email list growth
    Plus he shares his email marketing insider tips!
    Get all the links and resources we mention at KeepOptimising.com (https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 51 min
    Welcome to the Keep Optimising Marketing Podcast

    Welcome to the Keep Optimising Marketing Podcast

    Episode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it.
    Don't forget to subscribe so you don't miss a single episode.
    Full details of the show can be found on our website https://keepoptimising.com (https://keepoptimising.com/?utm_source=captivate&utm_medium=episode000)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 7 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

VPCarter ,

Newbie business owner

Very helpful podcast for a newbie business owner like myself looking for effective marketing strategies. Lots of useful content!

Fawntasy ,

Useful and insightful

Email marketing can be intimidating, but this podcast breaks it down and makes email marketing feasible and helps you understand why email marketing is so important to grow your business.

AnthonyPGarcia ,

Excellent!

Fantastic topics to learn from!

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