102 episodes

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = SEO - link building, SERPs reputation management and more!
AND - mystery episode 100!
- Next month = the one you all want to hear... Facebook Ads

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising eCommerce Podcast Network

    • Business
    • 5.0 • 13 Ratings

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = SEO - link building, SERPs reputation management and more!
AND - mystery episode 100!
- Next month = the one you all want to hear... Facebook Ads

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy

    SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy

    Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 40 min
    SEO: Protecting and Repairing your Online Reputation with Justin Seibert

    SEO: Protecting and Repairing your Online Reputation with Justin Seibert

    Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade.
    In this episode we’re exploring… an under discussed part of SEO – using SEO to manage your online reputation and maximise your marketing impact.
    Yes we’re talking about taking control of the search results page. Both removing any negative things from your brand search page, AND how to take over the page completely!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 30 min
    SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz

    SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz

    Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads.
    In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 29 min
    Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks

    Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks

    In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers!
    This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today!
    10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on retention.
    If you want access to the whole event for FREE– just head to https://eCMP.info/summit (eCMP.info/summit) where you might be in time to catch some live sessions, but where you’ll DEFINITELY be in time to catch the replays.
    And it's ALL free.
    Gemma Banks is the Senior Marketing Director for the EMEA and APAC at Klaviyo, and she’s been helping brands like you improve their eCommerce marketing since 2013! She really knows her email marketing eCommerce stuff!
    We're so pleased she could spare the time to join us to cover this essential topic.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 29 min
    Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer

    Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer

    Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results.
    AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon.
    We're sharing tips on.... UGC, Content automisation, Interactive content, Hyper personalisation, AI optimisation... which all includes post purchase campaigns, welcome campaigns and a few more bits and bobs too!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    Email Marketing: Using Pinterest to Grow your Email List with Laura Rike

    Email Marketing: Using Pinterest to Grow your Email List with Laura Rike

    Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s here to tell us all about in this episode.
    Not only will you learn EXACTLY how to use organic Pinterest Posts to to grow your email list, you'll also find out how to accelerate that with Pinterest Ads AND learn the key tips for any kind of success on Pinterest. Laura really knows her stuff!
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 31 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

oldmannriver ,

A detailed and thoughtful conversation - highly recommend

I am a big fan of Chloe's style of conversation and extracting value and insights from the guests.

I was also a guest on her show, and highly recommend it from anyone who is interested in learning more about ecommerce marketing, optimization, and growth!

- Gen Furukawa

maddie@podcastingyou ,

Great podcast!

Chloe is highly knowledgeable and each of her conversations with guests reveals incredibly valuable insights and practical advice to help you truly grow your online business! Highly recommend!

Redsgonegreen ,

Love this podcast!

This is by far my favorite biz podcast to listen to. Full of actionable tips that I can implement right away. Also, Chloe asks such great questions to the guests and then clarifies the answers, so that there is no confusion on the listener’s part.

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