53 episodes

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Email marketing
- Next month = Affiliate Marketing

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media - including Influencer Marketing & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Keep Optimising Chloe Thomas

    • Business
    • 5.0 • 11 Ratings

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = Email marketing
- Next month = Affiliate Marketing

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media - including Influencer Marketing & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net

    SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net

    Dixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Director at the awesome SEO tool Majestic… but for the last 12 months, his primary focus is on inLinks.net, where he and his team are building a new way to build your marketing presence.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)


    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    SEO: Perfecting your faceted navigation with Luke Carthy

    SEO: Perfecting your faceted navigation with Luke Carthy

    My guest is the brilliant Luke Carthy. SEO consultant, CRO expert, and new eCommerce startup founder! And we're discussing how to leverage your faceted navigation (your product filters) to maximise SEO performance, AND improve conversion rates.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Register now for the FREE eCommerce MasterPlan Virtual Summit 2021 at https://keepopt.com/summit (keepopt.com/summit)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush

    SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush

    Diana is the Social Media and Community Manager for the SEO Unit at SEMRush – which means she spends every day helping site owners improve their SEO performance. She’s been both helping others and doing digital marketing herself – including managing SEO - since 2006! We're getting into how you can learn from your competitor's SEO efforts to improve your SEO performance saving you time, and improving your results.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Register now for the FREE eCommerce MasterPlan Virtual Summit 2021 at https://keepopt.com/summit (keepopt.com/summit)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert

    Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert

    Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for your keyword search campaigns. We'll also be talking about Google's increasingly powerful automation tools, Dynamic Search and Discovery Ads.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Register now for the FREE eCommerce MasterPlan Virtual Summit 2021 at https://keepopt.com/summit (keepopt.com/summit)
    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 38 min
    Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill

    Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill

    In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO and Founder of the eCommerce Marketing Agency eComOne. Richard and Chloe are getting into the best ways to optimise your Google Shopping Campaigns to increase GSC performance. With tips for both beginners, experts, and those managing it all via an agency.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)


    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin

    Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin

    Becky is the Owner and Managing Director of Digital Gearbox, a specialist pay per click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade, and has spent the last 8 of those years helping businesses make the most of the latest Google Ads techniques.
    Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com)
    Register now for the FREE eCommerce MasterPlan Virtual Summit 2021 at https://keepopt.com/summit (keepopt.com/summit)


    Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Redsgonegreen ,

Love this podcast!

This is by far my favorite biz podcast to listen to. Full of actionable tips that I can implement right away. Also, Chloe asks such great questions to the guests and then clarifies the answers, so that there is no confusion on the listener’s part.

CJThomas6 ,

Fantastic marketing show

Great show for marketing methods and tactics. Love the guests and monthly focus.

tommye w-c ,

Great

Good podcast with helpful content.

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