158 episodes
Keep Optimising eCommerce Podcast Network
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- Business
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5.0 • 17 Ratings
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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Facebook Ads
- Next month = Community
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/
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Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni
We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.
She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.
In this episode we discuss:
What is Advantage+ and how does it work?Utilising algorithms to target demographics Factoring annual sales peaks into your marketing Leaving targeting to AI and focusing on creative Getting the best results from algorithmic marketing
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Find everything Keep Optimising at KeepOptimising.com -
Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter
This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels.
We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention.
In this episode we discuss:
Leveraging the high open rate with mail insertsReusing email marketing content in printAffiliate programs QR Codes and unique dealsThe personalisation potential of inserts
Claim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy
Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes
Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club
Find everything Keep Optimising at KeepOptimising.com -
Offline: Your Product Sample Strategy with Natalie Betts
Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers the testing, optimising, and personalising the sampling experience.
In this episode we discuss:
The benefits of packaging inserts Postal product samplesChoosing the right sample size for your productUsing overstock to provide product samples The return of subscription services
Claim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy
Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes
Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club
Find everything Keep Optimising at KeepOptimising.com -
Offline: Product Packaging as Marketing Tool with Lindsay Quan
Packaging is a phenomenal customer retention tool – when done right.
Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design.
We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.
In this episode, we discuss:
Packaging-based marketing Why should we improve our product packaging?How it impacts your customer acquisition and retention QR codes: how to get the best resultsHow often should brands update their packaging?SMS: direct-to-customer communication
Claim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy
Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes
Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club
Find everything Keep Optimising at KeepOptimising.com -
Offline: New Customer Acquisition via Direct Mail with Dylan Jenkins
Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail.
Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers.
In this episode we discuss:
Cold direct mail’s appealHow customer data can be used in smarter waysThe role of data co-operativesChanging your customer baseStrategies for A/B testing
Claim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy
Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes
Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club
Find everything Keep Optimising at KeepOptimising.com -
Offline: Programmatic Direct Mail with Dan Dunn, PaperPlanes
Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website.
In this episode we discuss:
The benefits of direct mail marketing How to keep your messaging personal Ways to A/B testMachine learning as a means of customer profiling Abandoned basket follow-ups
Claim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy
Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes
Find everything Keep Optimising at KeepOptimising.com
Customer Reviews
A top e-commerce podcast
This podcast is 10/10 for me for all things e-commerce and marketing. Chloe is an amazing host and I love how selective she is when choosing guests and topics to ensure we are getting the absolutely best and highest quality information. Amazing listen for founders, marketers, e-comm lovers, and those looking to break into the industry.
Incredible!!
Incredible value add for the community and gives a full look at what is needed to help e-commerce owners!
Great resource
No matter what level of eCommerce expertise or where you are in your career, there is plenty to learn from every episode.
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