203 episodes

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = SEO
- Next month = Omnichannel

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

Keep Optimising eCommerce Podcast Network

    • Business
    • 5.0 • 17 Ratings

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.

- This month = SEO
- Next month = Omnichannel

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

    SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss

    SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss

    Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.
    And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.
    In this episode, we discuss:
    Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a difference
    Dive in:
    [07:41] Prioritizing technical foundation for SEO success.
    [10:55] Focusing on technical SEO for big improvements.
    [14:17] Platform upgrade to address site performance challenges.
    [16:16] Retailers face challenges with complex system layers.
    [20:51] Focus on interaction and responsiveness within product pages.
    [24:39] Insider Tips from Matt and Brad!
    Find the notes here: https://keepopt.com/200
    Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
     

    • 35 min
    SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video

    SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video

    Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. 
    In this episode, we discuss: 
    How YouTube SEO requires time and a strategic plan  Why optimisation goes beyond just the videos  Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability  Leveraging new features and community engagement 
    Dive in: 
    [05:03] Optimise YouTube videos for higher ranking and visibility. 
    [07:28] Maximise video discoverability through algorithm and tactics. 
    [12:04] Understand audience, prioritize content, improve gradually. 
    [13:35] Channel representation crucial for brand visibility and experience. 
    [16:57] Test, change, adapt, and trust in marketing. 
    [20:21] Improve old video content by editing it. 
    [22:30] Adding clickable descriptions helps index video content. 
    [26:43] Insider Tips from Louise! 
     
    Find the notes here: https://keepopt.com/199 
    Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 38 min
    SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby

    SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby

    Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.  
      
    In this episode, we discuss:  
    Why unique and helpful content is more important than ever  The evolving relationship between SEO professionals and search engines   How AI plays a role in content creation and SEO  
     
    Dive in: 
    [04:54] Search engines have matured in significant ways. 
    [07:02] eCommerce brands find it easier to reuse content. 
    [12:04] AI can't generate targeted copy without human input. 
    [13:23] AI anticipates, needs creative prompting for variation. 
    [17:49] AI's diverse role in content creation evolution. 
    [19:28] Helpful content should be the focus and target. 
    [20:47] Insider Tips from Carolyn!  
    Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 32 min
    Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

    Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

    Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. 
    In this episode, we discuss: 
    Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM! 
    Dive in: 
    [05:24] Differentiating between delivery and deliverability is crucial. 
    [07:42] Follow-up quickly with customers for engagement. 
    [12:03] Setting up custom domain authentication is simple. 
    [13:37] Security protocols for reducing spam and spoofing. 
    [15:34] For effective email deliverability, cover these regulations now. 
    [17:07] Insider Tips from Emilia and Ali! 
     
    Find the notes here: https://keepopt.com/197 
    -----
    WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
    -----

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 30 min
    Email: List Growth Sales Strategies with Hannah Spicer

    Email: List Growth Sales Strategies with Hannah Spicer

    Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands. 
    In this episode, we discuss: 
    Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your email list The importance of continuous testing and analysis 
     
    Dive in: 
    [05:45] Encourage sign-ups with incentives and added value. 
    [09:13] Constantly test and adapt messaging to change. 
    [10:19] Standard email opt-in placements, promoting on social media. 
    [14:03] Lead generation ad strategy depends on performance. 
    [17:01] Ask for email address upfront, add later. 
    [18:32] Hannah’s Insider Tips! 
     
    Find the notes here: https://keepopt.com/196  
    -----
    WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
    -----

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 30 min
    Email: Making the most of your ESP Software Tools with Daniel Budai

    Email: Making the most of your ESP Software Tools with Daniel Budai

    Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.
    In this episode, we discuss:
    Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timing
    Dive in:
    [03:50] Danie’s interesting eCommerce journey.
    [06:55] AI in predictive analytics recognizes patterns in data.
    [10:00] Three things you need for predictive analytics.
    [12:42] Setting up predictive analytics.
    [15:53] Identify profitable customers and manage churn risk.
    [17:41] Importance of churn risk, lifetime value, returning customers.
    [20:31] Daniel’s Insider Tips!
    Find the notes here: https://keepopt.com/195
    -----
    WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo
    -----

    ****
    Get all the links and resources we mention & join our email list at https://keepopt.com
    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    • 30 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Kerrikathleen ,

A top e-commerce podcast

This podcast is 10/10 for me for all things e-commerce and marketing. Chloe is an amazing host and I love how selective she is when choosing guests and topics to ensure we are getting the absolutely best and highest quality information. Amazing listen for founders, marketers, e-comm lovers, and those looking to break into the industry.

doughboy2007 ,

Incredible!!

Incredible value add for the community and gives a full look at what is needed to help e-commerce owners!

R.S.Sanchez ,

Great resource

No matter what level of eCommerce expertise or where you are in your career, there is plenty to learn from every episode.

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