419 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan eCommerce Podcast Network

    • Business
    • 4.9 • 56 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Embedding ethics and sustainability into luxury brand Elvis & Kresse - super inspiring story

    Embedding ethics and sustainability into luxury brand Elvis & Kresse - super inspiring story

    This is a must-listen-twice episode.
    Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify.
    They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill.
    Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Greenr

    Should "sustainability" be your Number 1 marketing message? With Hugo & Thomas from Greenr

    Thomas Panton and Hugo Douglas-Deane are the co-founders at Greenr, where they’re building the UK’s most accessible and comprehensive sustainable shopping marketplace.
    We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!)
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 38 min
    Discover the perfect DTC Playbook with DTC veteran Mike Stevens

    Discover the perfect DTC Playbook with DTC veteran Mike Stevens

    Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”.
    And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018.
    Mike now helps start ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book!
    Chloe and Mike discuss the lessons from the 16 case studies he shares, what's core to success in the DTC channel, and tips for success in 2022.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    Growing a swimwear brand to over 7 figures with Charys Caldarella from Styelle Swim

    Growing a swimwear brand to over 7 figures with Charys Caldarella from Styelle Swim

    Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit 1million euros this year.
    The growth is coming from both DTC sales AND via their extensive global wholesale network - including marketplaces and retailers like Zalando.
    We explore how she's achieving all this whilst also making the whole business carbon negative.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 33 min
    Taking a sustainable, money saving brand to £5m a year with Helen Rankin from Cheeky Wipes

    Taking a sustainable, money saving brand to £5m a year with Helen Rankin from Cheeky Wipes

    Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who’ve been leading the charge since 2008. Selling reusable baby wipes, period products, nappies and more. They’re now a multi awarding winning business with 35 staff, and sales of over £5m a year.
    We're discussing how she's grown the business, customer service and customer experience, the power of reviews, and much much more!
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    The Lightning 50 recipe for fast eCommerce growth with Sara Arthrell from Brightpearl

    The Lightning 50 recipe for fast eCommerce growth with Sara Arthrell from Brightpearl

    In this episode… we’re doing something a little different- I don’t have a retailer for you this week, instead my guest is sharing the lessons from the Brightpearl Lightning 50 list. Where they’ve not only identified the fastest growth eCommerce stores – they’ve also looked across them to find what they have in common.
    So you can think of this as the episode where we share the recipe for fast eCommerce growth.
    My guest is Sara Arthrell, the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min

Customer Reviews

4.9 out of 5
56 Ratings

56 Ratings

Mel_Wendy ,

New To Podcasts, Happy To Have Found My Way Here

I started listening to podcasts to help me feel more productive when I was feeling lazy. And, this has quickly become one of my favorites!

LeFong ,

Grow your business with this podcast

Loved being on the show! Chloë is a natural at extracting valuable information and stories while still being entertaining and keeping a good pace. Give this show a listen if you’re looking to level up your e-Commerce business. Thank you for having VENIM!

Heather Bo ,

Great Content!

Interesting topics with knowledgeable guests make this podcast a must-listen. Highly enjoyable and informative!

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