516 episodes

Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

eCommerce MasterPlan eCommerce Podcast Network

    • Business
    • 4.9 • 61 Ratings

Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    7 Top Tips for Tech Stack Optimisation in 2024

    7 Top Tips for Tech Stack Optimisation in 2024

    Yup, we're doing another multi-guest mashup!
    This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: 
     "What is your top tip for Tech Stack Optimisation in 2024?" 
    Tech Stack Optimisation – but what’s that??! I hear you cry. 
    Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. 
    Our guests are:  
    Rachael Jones from Studio Rotate, James Gurd of Digital Juggler and the Re:Platform Podcast, Rachel Tonner from Klevu, Deepak Anand of SHOPLINE, İrem Işık from Storyly, Jodie Guichard of Brightpearl by Sage, And Chris McCarthy-Stott from PushON. 
    Plus! You'll also hear the thoughts of our host Chloe Thomas.  
    Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. 
    Find all the notes at https://ecmp.info/485
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor

    Checkout the Upflip Podcast https://ecmp.info/upflip


    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 32 min
    How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

    How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

    Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle.
    Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials. 
     
    Hit PLAY to hear: 
    Kate’s eCommerce journey and inspiration The founding of Flotsam Flo How community engagement and sustainability intersect Expanding beyond eCommerce 
     
    Key timestamps to dive straight in: 
    [04:00] Graphic design degree taught to see differently. 
    [06:19] Seizing opportunities after brain hemorrhage realization. 
    [09:29] Upcycling items into new products with purpose. 
    [15:18] Reusing waste for sustainable gifts and workshops. 
    [16:11] Teaching sewing, reducing plastic waste, empowering others. 
    [19:42] Kate’s Top Tips! 
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 32 min
    How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale

    How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale

    Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. 
    She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. 
    Hit PLAY to hear: 
    Sarah’s B Corp journey Why businesses need to work on continuous improvement  What B Corp recertification entails Post-certification work for businesses The importance of governance and stakeholder engagement 
     
    Key timestamps to dive straight in: 
    [04:54] B Corp recertification includes review and reverification. 
    [07:49] Evolving standards, global changes call for action. 
    [10:19] Annual report publication focused on people, planet, profit. 
    [13:34] Rethinking business purpose and choices for impact. 
    [16:52] Emphasizing governance as essential for business success. 
    [19:36] Sarah’s Top Tips! 
    Find the notes here: https://ecmp.info/483
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 33 min
    How Priory Direct is Changing B2B eCommerce with Sustainable Packaging

    How Priory Direct is Changing B2B eCommerce with Sustainable Packaging

    Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp.
    Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses. 
     
    Hit PLAY to hear: 
    How customer feedback became a catalyst for change at Priory Direct Why they run sustainability and purpose-driven business The significance of becoming a B Corp and its impact Their charity rewards program The market shift towards sustainability 
     
    Key timestamps to dive straight in: 
    [02:44] Josh’s eCommerce journey. 
    [05:49] Transition from eager marketing to validated sustainability. 
    [07:24] Successful B Corp certification, achieved with pride. 
    [09:51] Sustainability means people, planet, and profit. 
    [14:29] Packaging efficiency saves money and promotes sustainability. 
    [17:49] New job titles reflect changing stakeholder needs. 
    [19:25] eCommerce brands struggle with physical world impact. 
    [20:47] Josh’s Top Tips! 
    Find our notes at https://ecmp.info/482
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Book your Super Payments Demo >>> https://ecmp.info/super

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor

    Checkout the Upflip Podcast https://ecmp.info/upflip


    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 33 min
    Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits

    Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits

    Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.
    Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.
    Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. 
     
    Hit PLAY to hear: 
    Bare Kind’s family business transformation Why they decided to focus on profitability over growth Their decision to work on their B Corp certification How the certification has impacted the business Lucy’s advice for business that want to get B Corp certified 
     
    Key timestamps to dive straight in: 
    [02:43] Changes in the business. 
    [04:40] Focusing on profit ahead of growth. 
    [07:52] Positives from bringing her partner into the business. 
    [11:36] Fear of doing the certification process because it’s too much work. 
    [14:41] A checklist for making your business better. 
    [19:10] Leverage the B Corp network and put the work in. 
    [24:03] Lucy’s Top Tips! 
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Book your Super Payments Demo >>> https://ecmp.info/super

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 40 min
    How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

    How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

    Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.
    Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden
    London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.
    This is the first our 4 episode "B Corp" series to celebrate B Corp month.
    Hit PLAY to hear:
    Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketing
    Key timestamps to dive straight in:
    [03:47] Mission, derivative shoes, escape big corporate world.
    [07:35] Team structure and bringing teams in-house.
    [11:22] Innovative shoe design and eCommerce platform.
    [13:07] Finding the right people makes life easier.
    [18:13] How B Corp means differently for different types of businesses.
    [20:25] Paul’s Top Tips!
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 32 min

Customer Reviews

4.9 out of 5
61 Ratings

61 Ratings

&dontbuythis! ,

Great Interviewer

Having been on several podcasts I have to say Chloe is a pro with engaging questions and guiding the interview to bring value to the listener. Thoroughly enjoyed it!

CNSNoDak ,

Great interview, fantastic show!

Chloe is a great podcast host and fantastic conversationalist. Her vast knowledge and many connections make this show a must listen!!

LeighSaw 🙂 ,

The Best in the Biz

Chloe is queen. 🙌👑 I have learned so much from Chloe and her guests and it has paid off in the form of hugely increased revenue in the years I’ve been listening to her podcast. I cannot recommend this podcast enough!

No gimmicks, just the concrete steps to take to build a solid business. An absolute must listen.

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