eCommerce MasterPlan

4.9 (62)
MARKETING
UPDATED WEEKLY

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

See All (567)

TRAILER

Introducing the eCommerce MasterPlan Podcast

Hello, I'm Chloe Thomas, host of the eCommerce MasterPlan Podcast. I've been in eCommerce for over 15 years, starting off client side, working for multichannel retailer Past Times. Yes. Back in 2003 we were juggling the challenges of running high street stores, a mail order catalogue and a website all at the same time. Then I spent 10 years running a marketing agency and consultancy helping eCommerce businesses of all shapes and sizes make the internet work for them, helping high street retailers launch their first ever online operations through to helping new online only startups work out what marketing will work for them. During that time, I also got deeply into email marketing, Google and Facebook ads. I now host this podcast, speak at eCommerce events around the world, chair some of the biggest eCommerce events in the U.K. and write books on eCommerce. Throughout my career, I've been privileged to have amazing and fascinating conversations with retailers and marketers about what they're up to. It struck me as a total waste that all those chats were off the record and couldn't be heard by all the many business owners and marketers I knew they could help. The eCommerce MasterPlan podcast is my way of bringing those fascinating conversations to your ears. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. Now, every Monday at 1:00 AM U.K. time we release a new podcast episode so it should be available in time for your breakfast or your commute to help you get your working week off to a great start. Occasionally we'll put a bonus episode live and every January we double up and release two episodes a week to give you a great start to the new year. Usually the episode is an interview with an online retailer. They may have only been live for a few months or be one of the biggest retailers in the world. They might be online only, be multichannel, be from the U.K., U.S.A., Australia, Sweden, Romania or all over the place. What they all have in common though is that they are sharing experience that you can learn from. Sometimes rather than a retailer, my guest is a specialist or an author who covers a topic we all need to know more about. And whatever sorts of guest I have on the show we finish up with the four top tip's questions, covering books, marketing methods, tools, and their number one growth tip. That's just to make sure you get something valuable from every single episode. Every now and again we'll have an episode that's just me giving you an update on an event I've recently been to or insight into something else I think you'll find particularly valuable. The eCommerce MasterPlan podcast is completely free to listen to and it's available on any apps that supports podcasts, including Apple Podcasts, Google Podcasts and Spotify. Go on, take off an hour and listen to an episode. I think you'll enjoy it. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

06/06/2018

•

3 min

4.9

out of 5

62 Ratings

Great Conversations

04/15/2024

e_the_marketer

Chloe is a wonderful podcast host and conversationalist! I always learn so much from her and her guests. Worth a listen!
Great Interviewer

08/16/2023

&dontbuythis!

Having been on several podcasts I have to say Chloe is a pro with engaging questions and guiding the interview to bring value to the listener. Thoroughly enjoyed it!
Great interview, fantastic show!

05/29/2023

CNSNoDak

Chloe is a great podcast host and fantastic conversationalist. Her vast knowledge and many connections make this show a must listen!!
The Best in the Biz

03/05/2023

LeighSaw 🙂

Chloe is queen. 🙌👑 I have learned so much from Chloe and her guests and it has paid off in the form of hugely increased revenue in the years I’ve been listening to her podcast. I cannot recommend this podcast enough! No gimmicks, just the concrete steps to take to build a solid business. An absolute must listen.
ECommerce MasterPlan is AWESOME

11/30/2022

jeffg224

The eCommerce MasterPlan show is the single best podcast out there in the digital marketing and Ecomm space. Actionable insights, and powerful stories from founders. The strategic advice offered in this podcast is tactical and incredibly valuable. Digital marketers and DTC brands alike can learn so much from the content shared. More over, the way these narratives are delivered is so engaging, that we are always eager for that next episode to drop. A must-listen for anyone that is looking to level up their Ecomm and DTC game 🙌🏼
I really enjoy your show.

11/21/2022

R.S.Sanchez

No matter what level of eCommerce expertise or where you are in your career, there is plenty to learn from every episode.
I’m CEO of a consumer brand and learn a ton from this pod

10/25/2022

Anon1963694

Acquisition, retention, Shopify, Klaviyo, paid social, SEO, customer care… love this pod!
New To Podcasts, Happy To Have Found My Way Here

06/29/2022

Mel_Wendy

I started listening to podcasts to help me feel more productive when I was feeling lazy. And, this has quickly become one of my favorites!
Grow your business with this podcast

04/18/2022

LeFong

Loved being on the show! Chloë is a natural at extracting valuable information and stories while still being entertaining and keeping a good pace. Give this show a listen if you’re looking to level up your e-Commerce business. Thank you for having VENIM!
Great Content!

10/15/2021

Heather Bo

Interesting topics with knowledgeable guests make this podcast a must-listen. Highly enjoyable and informative!

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Channel

eCommerce Podcast Network
Creator

Chloë Thomas
Years Active

2015 - 2025
Episodes

567
Rating

Clean
Show Website

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eCommerce MasterPlan

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How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela

Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp

Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema Natesan

Why 2025 is the Year of Integration in eCommerce with Jim Herbert

Trailer

Introducing the eCommerce MasterPlan Podcast

Great Conversations

Great Interviewer

Great interview, fantastic show!

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