eCommerce MasterPlan eCommerce Podcast Network

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! 
To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:
“what’s your top tip to make an eCommerce store more profitable?” 
Here’s our guest line-up for this extra-special episode: 
Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better2Know Kristian Hansen from Slø Alison Metcalfe, Alison Metcalfe Ltd., Kunle Campbell from 2x eCommerce Janis Thomas, Look Fabulous Forever, Izabela Russell from Music Radio Creative, Luke Carthy, eCommerce Consultant,  Patricia Callwood from True Serenity Tea, Laura Riches, Laylo, And Ben Dreyer from Boden! 
It’s the episode you’ve been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. 
Full episode notes here: https://ecmp.info/500
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers. 
 
Hit PLAY to hear: 
Identifying and solving real-world problems Adapting business models to market demands Importance of custom tech solutions Strategic rebranding How Flavers maximized their exposure on Dragons’ Den 
 
Key timestamps to dive straight in: 
[04:32] Busy professionals hire neighbors for home-cooked Indian food. 
[09:20] Diverse customer base embraces unique global cuisines. 
[10:56] Business evolved from local to premium world cuisines. 
[16:56] Dragon's Den appearance leads to major sales boost. 
[18:12] Dragon's Den exposure yielded significant free exposure. 
[19:59] Listen to Shabbir’s Top Tips! 
Full episode notes here: https://ecmp.info/499
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000. 
 
Hit PLAY to hear: 
The importance of sustainability and consumer trust Adopting innovative technologies Meeting diverse customer needs Expanding into B2B market opportunities Continuous innovation and community building 
 
Key timestamps to dive straight in: 
[05:29] Founder passionate about sustainability, integrating into platform. 
[07:08] Pushing for higher eco and ethical standards. 
[10:05] Choosing quality, sustainable products for lasting value. 
[13:50] Decision: challenging, successful, impactful, led to growth. 
[17:18] Sustainability-driven business moves toward B2B sales. 
[20:29] "Swaps feature encourages sustainable decisions, mental health." 
[22:17] Listen to Hugo’s Top Tips! 
Full episode notes here: https://ecmp.info/498
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. 
 
Hit PLAY to hear: 
Why adaptability has been a key business strategy for Rapscallion Soda Sustainability as the brand’s core principle The importance of having direct relationships with both suppliers and customers How innovation plays a role in the brand’s operations How limited edition and seasonal products can boost your sales 
 
Key timestamps to dive straight in: 
[03:32] Transitioned from wholesale to digital, achieved growth. 
[08:06] Passionate about nose-to-tail, from fruit. 
[11:59] Efficient facility for long-term, sustainable operations. 
[13:39] Improving soft drink production for environment. 
[17:31] Business prioritizes transparency, seeks customer understanding. 
[21:24] Scotland's diverse producers, plans for Scottish citrus. 
[22:52] Listen to Gregor’s Top Tips! 
Full episode notes here: https://ecmp.info/497
Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. 
Hit PLAY to hear: 
The importance of public speaking in business Why you need to overcome your fear of public speaking Where to start your speaking journey Practical tips to prepare for your speaking gig Crafting your message and practicing your delivery 
Key timestamps to dive straight in: 
[04:22] Public speaking requires practice and training. 
[07:06] Start with your passion, genuine enthusiasm, expertise not necessary. 
[11:49] Network at events, build LinkedIn profile. 
[15:15] Prepare, know your content, pitch confidently. 
[17:01] Structure helps, no script, rehearse after drafting. 
[21:23] Prepare for presentation with personal methods/questions. 
[22:50] Understanding what audience and organizer want is key. 
[34:13] Prepare answers, involve audience, prime for questions. 
[35:23] Listen to Janis’ Top Tips! 

Full episode notes here: https://ecmp.info/496
Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.
The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. 
Hit PLAY to hear: 
Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making 
Key timestamps to dive straight in: 
[04:44] Different businesses require unique strategies for success. 
[08:22] Tech landscape has changed in the last decade. 
[10:38] Optimize tech strategy, understand market to succeed. 
[13:37] Varied strategies needed for diverse paid ad platforms. 
[16:41] Knowing when to stop, learn, and test. 
[18:44] Don’t try and do everything at once. 
[20:06] Listen to Marianne’s Top Tips! 

Full episode notes here: https://ecmp.info/495
Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/