eCommerce MasterPlan

eCommerce Podcast Network
  • 4.9 (62)
  • MARKETING
  • UPDATED WEEKLY
eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  1. 2D AGO

    From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick Reed

    Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year.    Hit PLAY to hear:  💰 Steal this! The exact Klaviyo flows that BOOSTED conversions (and how to set them up). 👋 Ditch Zuck? How this brand scaled without spending on Meta ads (yet!) 🤯 eCommerce SEO is NOT dead: Simple tweaks for ranking higher & getting found 🔍 🎪 Pop-up shop SECRETS: Turn events into a customer goldmine 💰 (bananas & treasure maps??) 🤫 Untapped traffic: Why you're sleeping on YouTube Shorts & Pinterest for sales 😬 The #1 mistake eCommerce stores make with physical locations (don't let this be you!)    Key timestamps to dive straight in:  [03:53] Store Relocation and Expansion Strategy  [07:11] The Challenges of Fixed Costs  [13:39] "Creating a Welcoming Store Atmosphere"  [15:02] Evaluating Customer Acquisition Costs  [19:18] Strategic SEO & Branding Focus  [22:36] Listen to Nick’s Top Tips!     Full episode notes here: https://ecmp.info/540 Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    35 min

  2. APR 21

    Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months

    Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million.    Hit PLAY to hear:  🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months 💡 The #1 mistake most eCommerce owners make when scaling—and how to avoid it 📊 Why data (not gut feelings) is the secret weapon for skyrocketing sales 🔥 The marketing moves that actually work—without burning your ad budget 🛒 Buying vs. building an eCommerce business: Which one is right for you? 💰 How to know when it’s time to sell your online store for maximum profit    Key timestamps to dive straight in:  [05:23] Tom's SEO Strategy: Purchase, Improve, Sell  [09:41] Disorganized Business Takeover Challenges  [15:42] SEO Boost for eCommerce Growth  [18:14] "Embracing Location Independence in Business"  [20:34] Automating Tasks and Staffing Strategy  [25:46] Listen to Tom’s Top Tips!     Full episode notes here: https://ecmp.info/539 Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    37 min

  3. APR 14

    Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura Davies

    Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month.    Hit PLAY to hear:  🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch! 🔹 The biggest challenges (and surprises!) of buying an existing online business 🔹 Why the right tech stack can make or break your eCommerce growth strategy 🔹 The smart way to handle fulfillment—3PL vs. in-house operations 🔹 Laura’s #1 piece of advice if you’re thinking about acquiring an eCommerce brand!    Key timestamps to dive straight in:  [04:21] Quick integration before peak season.  [09:27] Testing Shopify with Scandiborn.  [11:25] Tech replatforming: testing before launch.  [15:27] Warehouse expansion and consolidation plan.  [19:25] Learning to manage a growing team.  [20:13] Balancing strategy and tinkering.  [22:34] Listen to Laura’s Top Tips!     Full episode notes here: https://ecmp.info/538 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    32 min

  4. APR 7

    From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac

    Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.    Hit PLAY to hear:  🔎 Why shouting about sustainability might hurt your brand 🌿 How LimeSharp blends design with eco-friendly practices 🛒 The smart way to guide customers toward greener choices 💬 Why honesty (not perfection) wins loyal customers 🔄 The big opportunity brands are missing in circular commerce    Key timestamps to dive straight in:  [03:12] UX design journey from Paris to London.  [09:22] Sustainability: transparency over greenwashing.  [10:14] Transparent product sourcing and efforts.  [13:55] Timing of sustainability education.  [16:44] Post-purchase sustainability challenges.  [18:33] Listen to Leslie’s Top Tips!  Full episode notes here: https://ecmp.info/537 Be part of Episode 500 >>> https://ecmp.info/500 Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    28 min

  5. MAR 31

    The Circular Business Model that Works for Haines Collection with Jules Haines

    Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.    Hit PLAY to hear:  🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 🛋️ How Jules turned leftover fabrics into a thriving business ♻️ The clever way old textiles are becoming construction materials 💡 Why curating quality products is key to building customer trust 🚀 Jules' powerful advice for starting a sustainable business — even without all the answers 📅 The upcoming legislation that could change the textile industry forever    Key timestamps to dive straight in:  [05:33] Entrepreneurial persistence amid uncertainty.  [09:09] Curating luxury leftover fabrics.  [12:33] Curating luxury with care.  [13:28] Streamlined upholstery and charity solutions.  [18:46] Discounted luxury for diverse customers.  [21:20] Accountability and small steps matter.  [22:29] Listen to Jules’ Top Tips!       Full episode notes here: https://ecmp.info/536 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    34 min

  6. MAR 24

    needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

    Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.    Hit PLAY to hear:  How a corporate gift can make or break a business relationship 🚀 The secret to scaling an eCommerce marketplace without chaos 🔥 Why AI + human touch is the winning formula for personalized gifting 🤖❤️ The surprising way needi hit £1.5M in sales (and what you can learn!) 💰 How to make your brand unforgettable with the right gift strategy 🎁    Key timestamps to dive straight in:  [03:38] Birth of needi: motivating global teams.  [07:33] Practical gifts over traditional ones.  [12:05] AI-driven gift selection solution.  [13:05] Thoughtful gift giving insights.  [17:36] Recruiting innovative merchant partnerships.  [19:57] Listen to Louise’s Top Tips!    Full episode notes here: https://ecmp.info/535 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    31 min

  7. MAR 17

    How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

    Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms.    Hit PLAY to hear:  🚀 How a B Corp eCommerce business builds sustainability into its core strategy 🌱 The secret to helping customers make greener choices—without forcing them 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 💰 How cutting carbon can actually save your money 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!)    Key timestamps to dive straight in:  [04:01] Unexpected career pathways.  [07:26] B Corp planning and priorities.  [12:35] "Seed Bank: Empowering Vegan Cooking"  [14:15] Focusing sustainability efforts in B Corps.  [19:47] Double materiality: cost and risk analysis.  [23:33] "Embracing Business Sustainability Strategies"  [26:01] Listen to Jane’s Top Tips!     Full episode notes here: https://ecmp.info/534 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    36 min

  8. MAR 10

    How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

    Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community.    Hit PLAY to hear:  ✅ How an Air Force officer became a 7-figure eCommerce entrepreneur ✅ The key business mistake most creatives make—and how to avoid it ✅ Scott’s 2 simple questions that drive consistent business growth ✅ Why saying no more often can skyrocket your success ✅ The surprising way sustainability can boost your bottom line ✅ How a jigsaw puzzle idea turned into a major sales win    Key timestamps to dive straight in:  [05:25] Balancing creativity and business skills.  [08:18] Experiencing Australia through photography.  [11:35] Lifestyle-driven business model choice.  [13:23] Two key business questions.  [16:06] How saying ‘no’ improves brand clarity.   [19:04] Connecting with nature: raising awareness.  [22:40] Promoting Australian manufacturing sustainability.  [24:00] Listen to Scott’s Top Tips!  Full episode notes here: https://ecmp.info/533 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    38 min
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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