5 episodes
Embrace Meaningful Personalization to Maximize Growth: Conversations Deloitte Digital
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- Technology
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5.0 • 1 Rating
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Deloitte Digital's Leala Shah Crawford explores important foundations of CX personalization with expert guests. Listen in on these engaging conversations and gain exclusive insights about what Deloitte Digital's recent personalization research reveals, what today's most effective leaders are doing to elevate the human experience with personalized journeys, and where brands looking to improve their CX personalization processes can start. Read more insights in Deloitte Digital's CX personalization research report at: www.deloittedigital.com/us/personalization.
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Personalization: The Future of the Human Experience w/ guest Kelly Leger
Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest Kelly Leger (Managing Director & Ad Performance Lead, Deloitte Digital) to discuss why personalization is the future of the human experience—not merely one part of it. Read more insights in Deloitte Digital's CX personalization research report at: www.deloittedigital.com/us/personalization.
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Data: Personalization's Biggest Asset w/ guest David Chan
Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest David Chan (Managing Director & Customer Data Management Lead, Deloitte Digital) to discuss why data is a brand's most important asset for achieving effective personalization.
Read more insights in Deloitte Digital's CX personalization research report at: www.deloittedigital.com/us/personalization. -
Enabling Your Organization For Personalization Success w/ guest Kate Erickson
Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest Kate Erickson (Managing Director & Marketing Performance Lead, Deloitte Digital) to discuss how leaders can prepare their organizations for personalization success, and the company culture required to deliver memorable personalized experiences to customers.
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Truly Understanding Your Customers Today w/ guest Wenny Katzenstein
Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest Wenny Katzenstein (Managing Director, Deloitte Digital) to discuss how brands can build meaningful, authentic connections with today's customers and meet ever-evolving expectations with strong personalization strategies.
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Personalizing At Scale w/ guest David Geisinger
Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest David Geisinger (Managing Director & Go-To-Market Lead for Experience Management, Deloitte Digital) to discuss how brands can scale their CX personalization programs with AI, ML, testing, and other techniques to effectively connect with today's consumers.