The buzz: “Data Monetization is a tremendously gooey subject. It can mean so many different things and almost everybody has a different twist on it. … What is the secret sauce you have within your data repositories? … research has shown there is money in data.” (Stephan Zoder). Dreaming about monetizing your company’s data? Good news: It’s a real thing for any company that dares to rethink their business models and achieves the highest standards of data quality and security. But where to start? Harmonize your data monetization projects with your business goals and strategies, then follow the path to data monetization success. The experts speak.
Dr. Sebastian Derwisch, Business Application Research Centre: “All models are wrong, but some are useful” (George Box). Wolfgang Epting, SAP: “You always have to repeat the truth, because the error is preached again and again around us” (Johann Wolfgang von Goethe).
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