30 min
The “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove) Apptivate: App Marketing Explained
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- Marketing
Today’s episode explores the shift happening in mobile marketing through retention. Goodbye to the numbers game of purchase funnels, and hello to engaging customers in their mobile app journeys. Today’s guest is a mobile marketing journalist and analyst who breaks down what she calls the “engagement pyramid.”
Today’s episode explores the shift happening in mobile marketing through retention. Goodbye to the numbers game of purchase funnels, and hello to engaging customers in their mobile app journeys. Today’s guest is a mobile marketing journalist and analyst who breaks down what she calls the “engagement pyramid.”
30 min