Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
How to Lead with Confidence and Vulnerability - Erin Webster-Shaller (Lose It!)
This guest was promoted to a leadership role in mobile marketing just before the pandemic hit. Not having all the answers was an unfamiliar feeling that felt like failure at the time. She reflects on what she’s learned about being a leader, thanks in part to working with an executive coach, and shares hacks and habits for success.
Why Performance Marketers Need to Revisit the Olden Days - Diane Le (Curtsy)
Much like how fashion trends cycle back in time, so are the strategies for growth marketers. Today’s guest, a long-time performance marketer, leans on an old-school mentality to measure growth and crack emerging social channels. Learn how she is adapting her marketing mentality to tackle today’s privacy changes.
How to Tell the Story of Your App’s Data - Anna Yukhtenko (Hutch)
Today’s guest says it’s a data analyst’s job to present data to others in a way that’s easy to understand and fun, without taking too much time. Good presentations invite team members to join the conversation and exchange ideas. Catch her tips on how to do just that by giving numbers some emotion and personality through language, storytelling, and memes.
How to Nail Humor in Your Mobile Ad Creatives - Arthur Cordier-Lassalle (Voodoo)
Today’s guest leads the creative team at a hyper casual gaming studio whose ads have probably caught your eye. He’s an expert at cheffing up the right amount of shock, weirdness, and humor to make memorable mobile ads that perform and inform gameplay based on universal experiences we can all relate to.
The Power of Podcasts and Audio Ads for Mobile Marketers - Josh Brooks (M&C Saatchi Performance)
Today’s guest breaks down why performance marketers should consider podcasts and audio ads as part of their media mix. We’ll explore the opportunities within audio to tell a brand’s story to an engaged, niche audience as well as how to target audiences and measure audio ad performance.
The State of Retargeting in the Privacy-First Era - Pan Katsukis (Remerge)
Your host Tommy Yannopoulos celebrates Apptivate’s 100th episode milestone with a special interview of Remerge’s CEO and co-founder, Pan Katsukis. They tackle the big elephant in the room, what Apple’s ATT and iOS privacy changes mean for retargeting -- and why Pan is excited for the future. They’re also sharing a macro view on several trends in the mobile app economy as a result of these changes and Pan’s predictions for what this all means for mobile marketers.
The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!