Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
The 3 Markers of Good Marketing Automation - Joel Debus (Klarna)
Joel Debus is the Marketing Automation Manager at Klarna, a “buy now, pay later” shopping app. In this episode, Joel breaks down what good marketing automation looks like and how to implement the best approach. Joel discusses identifying trigger points in the customer journey, scaling automation, personalization based on user behavior, and using a “working backward” methodology.
Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust)
Connected TV (CTV) as an advertising channel for apps is exploding onto the mobile marketing scene. How does CTV fit with your other mobile marketing channels and how can you measure its effectiveness? Gijsbert Pols, the Director of Connected TV and New Channels at Adjust, a mobile attribution and analytics company, joins the show to answer these questions and more. Gijsbert led Adjust in developing the first measurement product that allowed app marketers to measure their efforts on CTV devices.
Roundup: Women in Mobile - Maria Lannon (Remerge)
Maria Lannon, your host of Apptivate’s Women in Mobile series, brings listeners a roundup of some of the best bits from interviews with women working in the mobile marketing industry around the world. Find out their biggest leadership lessons in this special compilation episode featuring Sharon Romang, the Vice President of Creative at Headlight; Vicki Goldman, the Director of Marketing at Paramount Streaming under the Media Acquisition and Services Team; Mariana D’Avila, the Head of Growth at Appreach; and Laura Spikermann, the Client Services Lead at Customlytics.
Find links to all the full-length episodes from the Women in Mobile Series in the notes.
Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)
Brian Altman, your host of the Apptivate Podcast’s Mobile Gaming series, brings listeners a roundup of some of the best bits from interviews about how to market your mobile game internationally. In this special compilation episode, you'll hear from Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room; Claire Rozain, a User Acquisition Lead at Rovio; Farhan Haq, Founder of Hyper HQ; and Cordel Robbin-Coker, the Co-Founder and CEO of Carry1st.
Find links to all the full-length episodes from the Gaming Series in the notes.
The Dos and Don’ts of Soft Launching a Mobile Game - Matej Lančarič (Lancaric.me)
Matej Lančarič has been in the gaming industry for 10 years. He’s launched 32 mobile games in the last five years as a user acquisition and marketing consultant, and soft launching mobile games is one of his specialties. In this episode, Matej shares some of the biggest mistakes companies make when soft launching their mobile games.
Matej is also one of the hosts of the 2 & a Half Gamers podcast. He and Tommy talk about the show and other mobile marketing industry topics at the top of Matej’s mind.
Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)
This week we’re rebroadcasting a Growth Masterminds podcast episode with Pan Katsukis, Remerge’s founder and CEO, who talks about contextual targeting – where it works, where it's strong, and where it is weak. Learn the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual targets can use up to 100 parameters to get even better than behavioral targeting.
Pan's expertise lies in the display advertising market, in particular the field of mobile advertising and programmatic buying. He is well experienced in building technologies, working closely with developers, and fostering company culture during periods of rapid growth.
The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!