186 episodes

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

Apptivate: App Marketing Explained Remerge

    • Business
    • 5.0 • 11 Ratings

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

    Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)

    Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)

    • 29 min
    How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)

    How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)

    Janos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-functionally with your teams. Before joining SYBO, Janos worked for Voodoo and Socialpoint. 

    • 18 min
    Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)

    Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)

    Gokce Oguz is the co-founder of Playable Factory, a Turkey-based company creating playable ads for gaming studios and brands with apps. Patrick interviews Gokce to learn all about playable ads for gaming studios and brands with apps. Find out what types of games or brands playables work best for, which types perform the best, when to iterate on your ads, and what the future of AI holds for creatives in mobile marketing. 

    • 17 min
    Using AI to advertise mobile games - Günay Aliyeva (Gamelight)

    Using AI to advertise mobile games - Günay Aliyeva (Gamelight)

    Günay is the co-founder of Gamelight, a user acquisition platform for app developers and a game & app recommendation platform for users. Gamelight’s success can be attributed to its powerful AI algorithm. Learn how UA managers are leveraging tech to pair users with mobile games that they’ll love.

    • 27 min
    Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)

    Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)

    As part of our Women in Mobile series celebrating Women’s History Month, Maria Lannon from Remerge talks to Lana Dubinskiy, an AI product advisor and a co-founder of Women and AI. Women and AI is an initiative highlighting women working in the field of artificial intelligence and providing relevant industry news. It was created so that women could help each other shine within this male-dominated sector of the tech industry.

    • 28 min
    Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)

    Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)

    It’s difficult to find female talent in the tech industry, and it’s a real problem. Apptivate’s Women in Mobile series is back this March to celebrate Women’s History Month and to discuss how to close the gender gap in our industry. In this episode, Maria chats with Laura Schwarz, Airship's Senior Director of Sales for EMEA, who joined a handful of other female tech leaders in launching a program that invites young girls and boys to learn about different jobs within tech companies. To date, the NOW+NEXT program has reached over 6,000 young girls throughout the UK with plans to expand to the U.S.

    • 34 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

ArlieLP ,

Always an A+

Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!

malfoxley ,

Great show!

The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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