App Marketing by App Masters

Steve Young
  • 4.7 (136)
  • MARKETING
  • UPDATED WEEKLY
App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. Copy This Product-Led Growth Strategy

    3D AGO

    Copy This Product-Led Growth Strategy

    Want to build an app people love? This product-led growth strategy is the key. In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews. You'll learn: ✅ Why the first 5 minutes of user experience can make or break your app ✅ Creative ways to collect real user feedback—without breaking the bank ✅ How small onboarding tweaks doubled camera opt-ins ✅ The exact moment to ask for reviews to maximize App Store impact ✅ Proven ASO techniques that drove 53,000+ reviews organically Whether you're launching your first app or scaling a startup, these insights are pure gold. Watch the full session here: https://youtube.com/live/QKnRO_A_tkU?feature=share Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    9 min
  2. 7 New ASO Tactics to Use in 2025

    6D AGO

    7 New ASO Tactics to Use in 2025

    In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant. Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing. Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow. You will discover: ✅ 7 new ASO tactics you need to test in 2025 ✅ How to adapt your strategy across different growth stages ✅ What’s working now in ASO for both indie and enterprise apps Learn More: Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1h 7m

  3. 6D AGO

    7 New ASO Tactics to Use in 2025

    In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant. Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactics to stay ahead in 2025, going beyond the usual keyword optimization and A/B testing. Whether you're a solo indie dev or scaling a 9-figure app, this episode is packed with actionable ASO insights to help you grow. You will discover: ✅ 7 new ASO tactics you need to test in 2025 ✅ How to adapt your strategy across different growth stages ✅ What’s working now in ASO for both indie and enterprise apps Learn More: Connect with Anton: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1h 5m
  4. Gamify Your Life: Achieve Success Using Video Game Tactics!

    APR 15

    Gamify Your Life: Achieve Success Using Video Game Tactics!

    What if success wasn’t about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play? 🎮 In this video, we explore how gaming teaches real-world success principles—from staying motivated and leveling up your skills to overcoming challenges and staying focused on your own mission. Learn how to find the right balance between gaming for fun and using those experiences to build a successful business and mindset. 🚀 How to turn video games into life lessons 🔥 The secret to self-growth through gaming 🏆 How to stop comparing yourself and focus on your journey Let’s turn play into progress and start winning in real life. Watch the full session here: https://youtube.com/live/Pzx5B5fnN8s?feature=share Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    9 min

  5. APR 12

    How to Make Your App Idea a Success in 2025

    In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success. Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀 You'll discover: 📌 What makes an app idea profitable and scalable 📌 Common mistakes to avoid when building your app 📌 Live audits of different app categories Whether you're brainstorming your next big idea or refining an existing app, this session will give you the insights you need to stand out in the crowded app market. 👉 Don’t forget to like, subscribe, and drop a comment with your app idea for a chance to get audited! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1h 3m
  6. How to Make Your App Idea a Success in 2025

    APR 12

    How to Make Your App Idea a Success in 2025

    In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success. Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right strategies for app success. 🚀 You'll discover: 📌 What makes an app idea profitable and scalable 📌 Common mistakes to avoid when building your app 📌 Live audits of different app categories Whether you're brainstorming your next big idea or refining an existing app, this session will give you the insights you need to stand out in the crowded app market. 👉 Don’t forget to like, subscribe, and drop a comment with your app idea for a chance to get audited! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1h 5m
  7. How to A/B Test App Icons on iOS

    APR 8

    How to A/B Test App Icons on iOS

    App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons! Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon. 👨‍💻 Joining me is Justin Allen, indie developer and member of our community, who shares a developer-friendly guide to set up multiple app icons A/B test. 📲 Whether you're a marketer or a dev, this guide helps you: ✅ Set up multiple icons in Xcode ✅ Configure and name them correctly ✅ Submit your build for A/B testing ✅ Use Apple’s native tools to see which icon performs best ✅ Test icons even during pre-order! This is the ultimate A/B testing tutorial for app icons—perfect for indie developers, app marketers, and anyone looking to boost their app store performance! Learn more about Justin and his apps: https://logicalmagic.tech Follow him: https://x.com/JJAllenTech Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    14 min
  8. AI-Powered Subscription Growth

    APR 5

    AI-Powered Subscription Growth

    In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale. With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products and accelerate revenue. As a venture advisor at NEA, an angel investor, and a growth instructor at Reforge, he brings a wealth of experience in optimizing subscription models. We’ll also break down AI-driven growth strategies, the biggest opportunities and challenges for consumer and prosumer AI businesses, and how indie developers can leverage AI to maximize revenue, retention, and engagement. You will discover: ✅ How AI is reshaping the consumer subscription industry ✅ Proven strategies to optimize growth, pricing, and retention using AI ✅ Key opportunities & challenges for consumer and prosumer AI businesses Learn More about Phil Carter: Website: https://www.philgcarter.com/ Podcast: https://open.spotify.com/show/029lVEQEcoCsPTluWun8Zq Substack: https://philgcarter.substack.com/ Maven Course: https://maven.com/philcarter/consumer-subscription-growth Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    58 min
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4.7
out of 5
136 Ratings

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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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