Enlightenment of Change Connie Whitman

“Customer-centricity should be about delivering value for customers that will eventually create value for the company” – Robert G. Thompson. The root of sustainable growth is having customers who buy and evangelize your company. However, surveying all visitors and customers does not show why the customers buy. To decipher this, you have to blend qualitative and quantitative research.  
 
My guest today has helped companies, big and small, level up their understanding of how customers make decisions, which has helped marketers make better decisions. 
 
YouTube: https://youtu.be/NDH07AjFlxA
 
About Valentin Radu: Valentin is the pioneer of the CVO Movement (Customer Value Optimization) and the founder of CVO Academy, where he teamed up with prominent professors and practitioners to teach people how to achieve sustainable growth by understanding and caring for their customers.
 
He is also the author of The CLV Revolution, a highly appreciated book for companies looking to get serious about customer lifetime value. Valentin's experimentation mindset has led him to develop the CVO Methodology and cutting-edge technologies for experimenting online and in brick-and-mortar stores, being the first that enabled companies to optimize their customer lifetime value across all the touch points.
 
A lifelong entrepreneur, he has successfully built four companies, including his current venture, Omniconvert, that provide CRO and CVO solutions to retail giants like Avon, Patagonia, Auchan, and many others.
 
How to Get In Touch with Valentin Radu: 
Email:  valentin.radu@omniconvert.com Website:  https://www.omniconvert.com/ Gift:  https://theclvrevolution.com/  
Stalk me online!
LinkTree: https://linktr.ee/conniewhitman
 
Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have. 

 “Creativity involves breaking out of expected patterns in order to look at things in a different way”, Edward deBono.  As I reflect on my life and having a dad who was an engineer by trade, I was taught how to look at any situation, problem, or life event through a lens of logic. This is funny because I remember as a kid loving to draw and create pictures of landscapes with horses, colorful sunsets, a field of trees and flowers, and the list goes on.  I’m not sure what happened or why I stopped drawing and using my creative mind.  
 
I think as my life became busier with academics, sports, working part-time jobs, family obligations, friends, and boyfriends, (you know you have this type of list too) life just got too busy and I stopped creating pictures on paper and canvas.
 
Guess what?  Today is the perfect time to get excited about creativity and how it can transform your life.  Some tools may work in your personal life and not in your professional life. The cool thing is that tapping into your creativity is something that enhances every aspect of your life. And here’s a secret…everyone is creative.
 
YouTube: https://youtu.be/qTwy7fvvug8
 
About Alex Cappe: Alex is a creativity coach, musical keynote speaker, and the founder of Creative Self Revolution in Los Angeles. As a creativepreneur, through a combination of vision and social media expertise, she amassed over 50,000 social media followers, 250,000 plays, and over 1 million YouTube views.
 
In her business, she helps women reclaim themselves, feel better in their own skin and embrace their unique genius for a more joyful life. Through her work and speaking, Alex is on a mission to provide inspiration worldwide, give people powerful tools involving creativity and mindset, and empower everyone to live a life they truly love.
 
How to Get in Touch With Alex Cappe:
Email: alex@creativeselfrevolution.com Website:   http://www.creativeselfrevolution.com/ Free Gift:  https://bit.ly/softskillscreativity   Stalk me online! LinkTree: https://linktr.ee/conniewhitman
 
Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have. 

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing, sales, or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah. I truly enjoy having marketing experts on my show because sales and marketing are very different.  They are married and need each other but have very different skills.  Since I’m no expert in Marketing strategies, I always learn a tip or two or three from my guests on this topic. 
Lead generation is critical for keeping our pipelines full so we can continue to connect through follow-up and help our ideal clients using an effective sales process. Leads come in, and if our sales process aligns with our marketing message, sales come out. 
 
YouTube: https://youtu.be/slrakACxWTs
 
About Amy Kuphal: Amy is a lead generation and email marketing specialist and the founder of The Inbox Entrepreneur. This monthly membership helps online business owners grow their audience, generate more leads, and make more sales, all in a simple and sustainable way. Amy is a fierce advocate for “anti-hustle entrepreneurship” and is on a mission to help business owners create businesses that both look and feel good.
 
How to Get In Touch with Amy Kuphal:
Email:  amy@amykuphal.com Website: https://www.amykuphal.com/ Gift:  http://www.amykuphal.com/write-better-emails  
Stalk me online! LinkTree: https://linktr.ee/conniewhitman
 
Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have. 

“Focus on doing the right things instead of a bunch of things.” – Mike Krieger. Today, we are shifting gears and not discussing business and careers.  Instead, my guest and I will discuss what you need to know to navigate the college admissions process successfully. 
As a parent who has been through the entire college process and experience, I wish I had known my guest a decade ago. I hope that my parents, who are constantly fighting with their kids to get the college admission process done and done correctly, I hope that you get some answers on how to make it easier on you and your kids!
 
YouTube: https://youtu.be/UepqouMINoc
 
About Karen Marks:  Karen is the President and Founder of North Star Admissions Consulting. Since 2012, she has helped clients get into their dream colleges and graduate schools, with more than 70 million in scholarships. Before founding North Star, Karen served on Dartmouth's undergraduate admissions committee and was the Dartmouth Associate Director of Admissions at the Tuck School of Business. She is an attorney and a graduate of Cornell University.
 
How to Get In Touch With Karen Marks: 
Website:  http://www.northstaradmissions.com/ Email:  Karen@northstaradmissions.com Free Gift: https://northstaradmissions.com/college-admissions-mistakes/   
Stalk me online!
LinkTree: https://linktr.ee/conniewhitman
Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.  

“Every success story is a tale of constant adaption, revision, and change” – Richard Branson.  When I started this show over a decade ago, I asked a friend what they thought about me starting a podcast and if it would be worth the time and money to host a show.  Her response made so much sense because I could not see the forest from the trees.  She said, “Do you have an hour or two each week to host the show?  And will you be able to still pay your mortgage and put food on the table?”  Then she said, in the worst-case scenario, you waste time and money.  Can you live with that?  Finally, she said, “What if you become an international phenomenon?” 
 
So, I started the show and now have two shows. I paid my mortgage and put food on the table, and both my shows are ranked in the top 5% of all business podcasts. In hindsight, yes, it was worth it. At the time, I was a nervous wreck!  So, navigating change is real and constant!
 
YouTube: https://youtu.be/Ea0y5K6dvnI 
 
About Colin Scotland: 
Colin is an AI Marketing Coach who helps conscious entrepreneurs master AI for authentic, value-driven business success.
 
How to Get In Touch With Colin Scotland: 
Website:  https://colinscotland.com Contact: https://colinscotland.com/connect Free Gift - AI Marketing Power Prompt:   https://colinscotland.com/powerprompt  
Stalk me online! LinkTree: https://linktr.ee/conniewhitman
 
Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have. 

“Our DNA is like a genie in a bottle, except they are genes in our body, connected to the unified field of the universe. They react to our thoughts to make our wishes a reality by attracting people, things, and experiences which we desire & think about most.” – Lacey Knight
 
One of my favorite studies on human memories and habits transmitted through our ancestral DNA is by Dias and Ressler.  Over several repetitions, they train mice to become afraid of the smell of cherry blossoms and associate the cherry blossom with pain. 
 
Shortly afterward, these males bred with female mice. When their pups smelled the scent of cherry blossom, they became more jumpy and nervous than pups whose fathers hadn't been conditioned to fear it, even though they had never felt the electric shock associated with the cherry blossom smell.  This plays out for humans and our ancestral DNA, too.  Are you intrigued? 
 
YouTube: https://youtu.be/HDSj3U7ULFA
 
About Judy Wilkins-Smith: Just is a highly regarded executive coach, Family Patterns, Systemic Work, Constellations expert, transformational speaker, and author passionate about individual growth, visionary leadership, and positive, accelerated, global change. The Founder of System Dynamics for Individuals and Organizations, she has 20 years of expertise assisting high-performance individuals, Fortune 500 executives (Chevron, JP Morgan, Kellogg's, ExxonMobil), and legacy families to end limiting cycles and create lasting breakthroughs and transitions into peak performance.
 
How to Get In Touch With Judy Wilkins-Smith: 
Website:  https://judywilkins-smith.com/ Email:  Jmsmit21@gmail.com Free Gift:  
Stalk me online!
LinkTree: https://linktr.ee/conniewhitman
 
Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.