Consulting Matters

Betsy Jordyn
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Great consultants don’t just deliver transformation—they live it. Consulting Matters with Betsy Jordyn is the podcast for organizational consultants and transformation-driven coaches who build businesses rooted in their expertise and passions, empower leaders, and drive meaningful change. Hosted by Betsy Jordyn—a former Organizational Development consultant at Disney and a seasoned consultant and business owner with decades of experience—this show equips you to master the art, science, and business of transformation for your clients and, most importantly, for yourself. Through insightful solo episodes and compelling conversations with C-suite executives, seasoned consultants, and support partners, Betsy shares proven strategies for building credibility, crafting messaging that resonates, and confidently navigating the complexities of consulting. But Consulting Matters isn’t just about growing your business—it’s about developing you. Discover how to harness your expertise, reignite your passion, and elevate your ability to create lasting impact. Your transformation starts here. Take your consulting journey to the next level.

  1. Why Community Accelerates Your Income and Impact (Ep144)

    7H AGO

    Why Community Accelerates Your Income and Impact (Ep144)

    So, are you one of those people who like to pick a word to reflect your intention for the year? Well, I am! It took a bit, but I finally figured out my word for 2026, and it’s actually 2 words – meaningful connection. I chose this as my intention for the year because I feel like I’m emerging from the sabbatical cocoon that was a big part of last year. And also because of the joy and fun I had leading my Impact and Income Accelerator mastermind, where I guided a group of both new and seasoned consultants and coaches through my Partnership Setup approach to landing strategic, high-paying clients. While the learning was powerful, the real magic was the connections forged within the group and the mutual support given and received. It's for this reason that I wanted to kick off my 2026 podcast season by having the group on the show! Tune in to hear real-world tips and insights into: How to hone clarity and confidence in the value of what you do How to convey that value when landing potential clients so that they are excited to invest in your strategic partnership And why you must get better results with these things and more when you make meaningful connections with people who share your vision, values, and struggles (beyond the one-on-one work type experience they get with me) Tired of going it and growing it alone? Good! You're not meant to. Tune in now to learn why meaningful connection might be the very thing you need to accelerate your success and impact in 2026! Chapters 00:00 The Power of Community in Consulting05:52 Personal Journeys and Business Challenges11:55 Strategic Positioning and Partnerships17:48 The Role of Proposals in Consulting23:59 Building a Supportive Community29:58 The Value of Accountability and Collaboration35:57 Reflections on Growth and Learning42:07 The Impact of Community on Business Success Next Steps If this resonated with you, here are a few ways to keep the momentum going: 1. Get Support With Your Positioning and Partnerships If you’re ready to move from “pair of hands” to strategic partner, I offer consulting and advisory services designed to help you clarify your positioning, package your expertise, and build client relationships that are grounded in trust and value. This is for consultants and coaches who want clarity, confidence, and sustainable growth. → Learn more about my services here: https://www.betsyjordyn.com/services  2. Book a Discovery Call If you’re not sure what your next move should be, a discovery call is a good place to start. We’ll look at where you are, what’s creating friction, and what would actually help you move forward. No pressure. Just clarity. → Book a discovery call here.   Other episodes you may enjoy: How to Shape What Clients Think You’re Worth with Casey Brown (Ep143) Inside My Brand Messaging Process (and Why It Always Works) (Ep140) How to Know If You Have a Messaging Problem (Ep138) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    1 hr
  2. How to Shape What Clients Think You’re Worth with Casey Brown (Ep143)

    12/10/2025

    How to Shape What Clients Think You’re Worth with Casey Brown (Ep143)

    We’re at the end of the year, with my final episode of a season that has ultimately been about owning the power of what you do and positioning yourself for the clients, impact, and income you’re ready for. So, it feels exactly right to close the year with pricing expert Casey Brown. I initially invited Casey on the show for her to unpack what she said on her Ted Talk on knowing your worth and ask for it sums up not just my belief about pricing but about branding in general ... which is: “No one will ever pay you what you're worth. They'll pay you what they think you're worth, and you control their thinking." And then, as I prepped for this show, I discovered that her pricing expertise didn’t emerge from finance or even sales, but from her experience in lean and OD. She gets us, and she gets our unique challenges with seeing our value and then charging for it. If you want actionable inspiration on how to take charge of how clients see your worth, starting with how you see yourself, so you can go into 2026 strong, this episode is for you. Where to dive in: 00:00 The Core Truth About Pricing 00:26 Why This Conversation Matters 02:45 Casey’s Nonlinear Path to Pricing 07:44 Why Pricing Captivates Casey 11:36 Leaving Corporate to Start Her Business 15:25 The TED Talk Insight 21:22 Understanding What Clients Truly Want 29:23 The Power of Questions 37:31 Guiding With Expertise Authentically 43:02 Fear vs. Confidence in Pricing 46:53 Charge for Mastery, Not Minutes 52:48 How Boost Pricing Helps 59:19 Being Bold While Staying Flexible 01:03:00 Betsy’s Closing Reflections Next Steps Assess your current pricing mindset. Take a few minutes to identify the beliefs, assumptions, and fears that shape how you price your services. Notice where you may be undervaluing your expertise. Practice value-focused discovery questions. Select two or three questions from Casey’s approach that help uncover a client’s deeper goals and emotional drivers. Use them in your next sales conversation to strengthen clarity and confidence. Reach out to me if you want support. If you’re ready to explore these ideas more deeply, you can schedule a call with me. We’ll get to the bottom of what you really need and determine the best first step for strategic support. Book a call. Explore how to work with me. Other episodes you may enjoy: Inside My Brand Messaging Process (and Why It Always Works) (Ep140) How to Know If You Have a Messaging Problem (Ep138) The Curse of Knowledge: Why Your Expertise Might Be Hurting Your Message (Ep139) About the guest: Casey helps leaders, entrepreneurs, and sellers discover their true pricing power—and watch their profits rise as a result. Casey’s expertise has helped thousands of companies generate over $1 billion in incremental profits by demystifying customer tactics and arming sellers with practical, ready-to-implement steps to negotiate with courage, price with confidence, and make more money. Her TED talk has been viewed nearly 4 million times. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    1h 5m
  3. Switching Your Consulting or Coaching Niche: How To Know If It’s The Right Move with Brad Johnson (Ep142)

    12/03/2025

    Switching Your Consulting or Coaching Niche: How To Know If It’s The Right Move with Brad Johnson (Ep142)

    Unsure about your niche... what it is or if you should switch it? That's exactly what we're getting into today. Your niche is one of those words that gets thrown around a lot, and it's the most misunderstood.  Your niche isn't about looking through your strengths and areas of expertise and having to choose one with a Sophie's-Choice-like decision. That is NOT going to work, because a niche is actually one that leverages all of you. A niche is just an easier-to-digest word for brand positioning. It's the unique space you own in the market and in your ideal clients' minds. It defines who you help and the problem, and then connects those dots to you and the unique value of your consulting or coaching.  And it's incredibly important, as it is the foundation for standing out in our crowded marketplace, which seems to get even more crowded with every layoff in these challenging times! The question becomes whether you should keep doing what you have been doing, stay on the path you have been on for a bit, or move on to something different. That's why I invited Brad Johnson onto the show. He is an executive performance coach and was in that very spot where he wanted to shift his focus. For the past few months, we have been trying to figure out where and how to focus his very unique combination of strengths, education, and personal story. If you're where Brad was, knowing you have something powerful to offer but struggle with your niche and want to get out of the back and forth that's happening in your mind, this is the episode for you.  In This Episode, We Discuss What a niche really is and why most people define it wrong How to know when it's time to pivot or refine your niche The fears that come up around narrowing your focus (and why they’re normal) The breakthrough moment that helped Brad land absolute clarity How niche clarity instantly improves networking, messaging, and sales conversations Where To Dive In (00:01) Discovering Your Niche(03:40) Career Evolution and Coaching Transition(11:28) Defining Your Coaching Niche(24:16) Identifying Ideal Client Breakthrough(28:13) Maximizing Business Performance Through Science(37:21) Client Discovery and Ideal Connections(43:45) Strategic Coaching Differentiation and Framing(55:12) Navigating Customized Coaching Solutions Next Steps Reflect on Your Own Niche Clarity Take 5 minutes to notice where your positioning feels foggy, confusing, or too broad. Awareness is the first step toward real clarity. Identify the Patterns in Your Best Clients Think about the clients you love working with — the ones who energize you and get the best results. Write down the common traits they share. Assess Where You Might Be the Bottleneck If your brand, message, or niche feels all over the place, ask yourself: “Am I avoiding narrowing down because it feels risky?” Get Support Instead of Spinning Your Wheels You don’t need to figure this out alone. Book a Clarity Conversation so we can help you land your niche, refine your ideal client, and strengthen your message with confidence. Book a call Other episodes you may enjoy: Lost Your Business Mojo? How Pamela Johnson Got Hers Back (Ep141) Inside My Brand Messaging Process (and Why It Always Works) (Ep140) The Million-Dollar Milestone I Almost Hid (Ep135) About the guest: Brad Johnson is a high-performance coach who works with driven leaders who want to excel in business, health, family, and impact without burning out. Drawing on performance psychology and years of coaching high-achievers, he helps clients break through mental and physical obstacles so they can lead, live, and perform at their best. Brad partners with executives and founders who feel stuck or unfocused and need clear systems, structure, and support to match their ambition. Through customized strategies and tools, he helps them become the kind of leader who can grow a thriving company and still be fully present at home. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    56 min
  4. Lost Your Business Mojo? How Pamela Johnson Got Hers Back (Ep141)

    11/26/2025

    Lost Your Business Mojo? How Pamela Johnson Got Hers Back (Ep141)

    Have you lost your business mojo? I’ve been there too. This episode dives into that moment many consultants and coaches experience after they have been at it for a while. You have invested so much time, money, and heart into building a business you once loved, and then, almost without warning, you stopped loving it. It is just not working for you anymore. You might still have clients, but they are not the right ones, or the work you are landing no longer lights you up. When that happens, marketing starts to feel heavy, draining, and like something you want to avoid. So what do you do when you reach that point, when your business still needs to survive and thrive, but you feel out of alignment? You make a change. That is exactly what happened to today's guest, Pamela Johnson. She is a client I have been working with for several months, and she was in that exact place. Her business was successful, but she had fallen out of love with it and knew she wanted something different. Instead of doubling down on what was no longer working or trying to force a new marketing tactic, she focused on rebuilding the foundation of her business. That clarity helped her discover who she truly wanted to work with now, not who she had served in the past. And once she got that clarity, everything changed. I could tell you the whole story because I walked with her through every step inside my VIP brand messaging and positioning program. But you are going to enjoy hearing it directly from her. I am so excited to introduce you to Pamela and share how she got her business mojo back. Where to dive in: (00:00) Business Mojo Revival With Pamela Johnson(03:41) Transitioning to Real Estate Coaching(07:31) Uncovering Lost Business Mojo(20:12) Unlocking Clarity for Business Success(28:56) Personalized Business Development Strategies(42:01) Empowering Women in Business Retreats(45:52) Embracing Your Personal Story(53:34) Personalized Branding and Positioning Services Next Steps Reflect on Your Own Mojo: Take 5 minutes to notice where your business feels out of alignment. What’s draining you? What feels like Groundhog Day? Awareness is the first shift toward renewal. Revisit Who You’re Really Called to Serve: Ask yourself the same clarifying question Pamela answered: Who comes to you for advice? Who do you naturally help? Write down the people you feel most energized supporting. Book a Clarity Conversation: Want messaging that finally matches the consultant you’ve become? Grab a spot on my calendar and let’s build it together. Other episodes you may enjoy: Inside My Brand Messaging Process (and Why It Always Works) (Ep140) The Curse of Knowledge: Why Your Expertise Might Be Hurting Your Message How to Know If You Have a Messaging Problem (Ep138) The Million-Dollar Milestone I Almost Hid (Ep135) About the guest: Pamela Johnson is a veteran real-estate agent turned trainer and coach who helps agents and small business owners escape the burnout loop and build something that finally sticks. After launching her career with just two sales in her first year and moving into corporate training and team leadership, she learned just how fast time, energy and profit can slip through a business if you don’t have the right systems and habits in place. Now, as the founder of Pamela Johnson Coaching, she supports professionals in identifying the “money burners, time-wasters and de-motivators” that quietly drain success and joy so they can replace them with purpose-driven work and a business they genuinely love. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    54 min
  5. Inside My Brand Messaging Process (and Why It Always Works) (Ep140)

    11/19/2025

    Inside My Brand Messaging Process (and Why It Always Works) (Ep140)

    Over the last couple of weeks, we’ve talked about how to tell if you have a brand messaging problem, why it’s worth fixing, and how the sneaky culprit behind fuzzy messaging is the curse of knowledge—a trap that’s so easy for consultants and coaches to fall into. This week, we’re getting into the fix. Or more accurately, my fix. I’m taking you behind the scenes of my brand positioning and messaging process, which all my clients begin with before we frame their offers, build their websites, or strategize how they will attract and land strategic client engagements.  It’s my signature process, one I’ve been honing for nearly 10 years, ever since I first got serious about pivoting my business to work exclusively with consultants and coaches. What makes this process unique is that it’s designed by a consultant and coach with 30 years in the industry, and customized for consultants and coaches who are intentional about both their business and their life. It’s built to help you attract the right clients, yes, but just as importantly, to build the business that’s meant for you, the one that reflects your strengths, passions, and purpose, and supports your life priorities. So if you’re at an inflection point in your consulting or coaching business, whether you’re starting your first business, building something of your own after relying on referrals or subcontracting, or pivoting focus and finding yourself in that confusing in-between space where you’re ready for more but your messaging hasn’t caught up... this episode is for you. Where to Dive In: (00:00) Brand Messaging for Consultants and Coaches(10:50) Discovering Your Consulting Identity(17:43) Refining Brand Positioning and Messaging(24:44) Crafting Your Ideal Client Archetype(32:16) Crafting Your Brand Value Proposition(43:22) Building Your Brand Foundation(52:10) Mastering Brand Messaging for Consultants Next Steps: Download the free Messaging Guide so you can follow along and start shaping your brand positioning with clarity and confidence: https://www.betsyjordyn.com/confused-to-confident  Start noticing the real data around you by paying attention to who reaches out for help and what problems they’re trying to solve. Review your past feedback and thank-you notes to spot the themes in the value you consistently create for others. Other episodes you may enjoy: The Curse of Knowledge: Why Your Expertise Might Be Hurting Your Message How to Know If You Have a Messaging Problem (Ep138) The Million-Dollar Milestone I Almost Hid (Ep135) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    53 min
  6. The Curse of Knowledge: Why Your Expertise Might Be Hurting Your Message (Ep139)

    11/12/2025

    The Curse of Knowledge: Why Your Expertise Might Be Hurting Your Message (Ep139)

    Is it possible that knowing too much is actually standing between you and the clients you want? In this episode of Consulting Matters, I’m unpacking one of the sneakiest barriers to clear communication—the curse of knowledge. After years of mastering our craft, it’s easy for consultants and coaches like us to forget what it’s like to not know what we know. That’s when jargon, industry terms, and virtue-driven statements start creeping into our messaging. And while they make us feel credible, they often leave potential clients feeling lost, disconnected, or even a little dumb. I’ll walk you through: Why it’s so easy for experts to fall into the curse of knowledge trap The most common ways it shows up in your messaging—through jargon, vague statements, and virtue signaling The story of how a dinner conversation with a Google executive completely changed the way I talk about what I do A simple but powerful way to shift your focus from you to your ideal clients so your message finally clicks By the end of this episode, you’ll see how to take the spotlight off of yourself, get out of your head, and start using your clients’ own language to describe the value you create. Where to Dive In: (00:00) The Curse of Knowledge Trap(04:12) The Curse of Knowledge Trap Explained(09:03) Mastering Brand Messaging for Client Success Three Next Steps: Audit your messaging: Read your website or LinkedIn “About” section out loud. Notice where you might be using words your clients wouldn’t naturally say. Listen for client language: Record your discovery calls or review client surveys. Highlight the exact words they use to describe their challenges and goals—and use those in your copy. Clarify your “who” before your “what”: Get clear on who your ideal client is, what problem they’re trying to solve, and what’s standing in their way before you talk about your services. You can download my free Confused to Confident messaging guide at betsyjordyn.com/confused-to-confident to start putting these insights into action. Other episodes you may enjoy: How to Know If You Have a Messaging Problem (Ep138) The Million-Dollar Milestone I Almost Hid (Ep135) How to Be Confident in Your Pricing and Get Paid What You’re Worth with Karen Laos (Ep133) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    21 min
  7. How to Know If You Have a Messaging Problem (Ep138)

    11/05/2025

    How to Know If You Have a Messaging Problem (Ep138)

    What's holding you back from the success and impact you're ready for as a consultant, a coach, a business owner? Is it marketing? Is it fear? Or is it simply unclear and fuzzy brand messaging? Let's dig deeper. How do you feel when someone asks you what you do? Do you feel excitement or dread? Or how easy is it for you to write copy for your website or for your marketing, your LinkedIn bio? Does it flow, or do you sit for hours, analyzing, paralyzed, and suffering from writer's block? Tune in to hear if brand messaging might be contributing to your struggle and, if so, why you need to address it. If you feel stuck when you're writing and talking about what you do, chances are, my friend, you might have a brand messaging problem. It may feel like a confidence problem, it may feel like a marketing problem, but more often than not, it's a brand messaging problem. I totally get it. I've been having a messaging problem. You are going to be one relieved listener, because today I'm starting a brand new series on the power of clear messaging for consultants and coaches. We're going to kick off this series with today's episode, which is all about identifying the signs, indicators, and why you MUST fix them. Where to dive in: (00:00) Clear Messaging for Consultants and Coaches(04:23) Improve Brand Messaging Signs(16:18) Client Fit Impacts Profitability and Efficiency(20:32) Client Fit and Messaging Clarity(29:48) Unique Brand Messaging Is Essential(35:36) Crafting Effective Brand Messaging Next steps:  Brand Messaging & Positioning If your message isn’t clearly communicating the value you bring, even the best expertise can be overlooked. We help you articulate a compelling, differentiated brand message so the right clients instantly understand who you are, what you do, and why you’re the strategic partner they need. Learn more about our brand positioning services here. Schedule a Discovery Call Not sure what you need yet? Let’s talk it through. On a quick call, we’ll identify your goals, uncover what’s holding your brand back, and recommend the best next step for accelerating your impact and revenue. Book your call here. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    37 min
  8. What It Takes to Shift From Service Based Consulting to a Product Based Business Model with Calvin Williams (Ep137)

    10/29/2025

    What It Takes to Shift From Service Based Consulting to a Product Based Business Model with Calvin Williams (Ep137)

    Turning your consulting or coaching expertise into a product, program, or technology that customers will pay for sounds exciting, but making that shift is not just a minor tweak. It is a complete business transformation that affects everything: • Your offers • Your messaging • Your marketing • Your value proposition • Your entire path to scale If you are feeling the grind of constantly chasing clients or working one on one with no room to grow, you might be craving more scale, more impact, and maybe even some passive revenue. That is when the idea of a product based business starts calling. Here is the truth that many consultants overlook. Switching from services to products can be incredibly rewarding if it is the right move for you and if it is done in the right way. That is why in this episode we are talking with Calvin Williams, an industrial engineer turned operations and continuous improvement leader who built a successful consulting business and then transformed it into Improver, a subscription based software platform that helps companies strengthen continuous improvement cultures at scale. In this conversation Calvin shares both sides of his journey:  Corporate leader to independent consultant Consultant to tech and product founder You will walk away with real world insight on what it takes to productize your expertise, build with your strengths, and choose the business model that truly fits you. In This Episode, You’ll Learn: The strengths you need to succeed as a product creator Ways to reduce risk and ramp into entrepreneurship wisely How to apply Lean thinking to evolving your business When technology + coaching is the winning combo The mindset shift required to scale beyond client hours Where To Dive In: (00:00) Turning Consulting Expertise Into Product-Based Business(11:46) Entrepreneurship and Consulting Transition(18:02) Launching a Consulting Business Successfully(23:45) Embracing Entrepreneurial Mindset and Growth(31:57) Evolution of Lean Manufacturing Software(39:55) Continuous Improvement and Business Success(44:05) Building a Product-Based Business Model(51:47) Product vs. Service Mindset in Business(56:21) Maximizing Business Potential Through Continuous Improvement(01:02:41) Exploring Potential Business Opportunities Other episodes you may enjoy: Episode 120: Positioning Your Consulting Business for the Right Clients Episode 122: What No One Tells You About Sustaining Success as a Solopreneur About the guest: Calvin Williams is the founder and CEO of Impruver Inc., a company dedicated to helping organizations build continuous improvement cultures that unlock real freedom for people, businesses, and communities. Raised on the South Side of Chicago, he became the first in his family to earn a college degree, receiving his Industrial Engineering degree on a Division I athletic scholarship before later completing his MBA and working in top tier management consulting. Calvin believes continuous improvement is not a program but a daily battle between those who push for better and those who settle for the status quo, and he partners with operational excellence leaders to ensure the improvers win. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

    1h 4m
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About

Great consultants don’t just deliver transformation—they live it. Consulting Matters with Betsy Jordyn is the podcast for organizational consultants and transformation-driven coaches who build businesses rooted in their expertise and passions, empower leaders, and drive meaningful change. Hosted by Betsy Jordyn—a former Organizational Development consultant at Disney and a seasoned consultant and business owner with decades of experience—this show equips you to master the art, science, and business of transformation for your clients and, most importantly, for yourself. Through insightful solo episodes and compelling conversations with C-suite executives, seasoned consultants, and support partners, Betsy shares proven strategies for building credibility, crafting messaging that resonates, and confidently navigating the complexities of consulting. But Consulting Matters isn’t just about growing your business—it’s about developing you. Discover how to harness your expertise, reignite your passion, and elevate your ability to create lasting impact. Your transformation starts here. Take your consulting journey to the next level.

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  • Creator
    Betsy Jordyn
  • Years Active
    2021 - 2026
  • Episodes
    147
  • Rating
    Clean
  • Copyright
    © 2026 2025
  • Show Website
    Consulting Matters