Consulting Matters

Betsy Jordyn
  • 4.9 (16)
  • Entrepreneurship
  • Updated Weekly

What does it really take to turn the best of your career, experience, and strengths into a thriving consulting or coaching business that makes money AND makes a difference? Consulting Matters explores that question and the practical strategies behind starting, growing and evolving the right consulting or coaching business for you. Hosted by Betsy Jordyn, ex-Disney consultant turned Business Mentor and Brand Positioning & Messaging Strategist, the show draws on more than 30 years in the consulting and coaching industry to tackle everything from choosing the right niche and getting your brand positioning right to packaging your expertise, creating brand messaging that connects with clients, building a credible website, creating a predictable client pipeline and landing more strategic, higher paying engagements. Because “just getting out there and getting clients” isn’t the answer. And referrals on repeat isn’t the dream. If you want more control over your success, you have to take charge of how you position yourself in the market and with the clients you most want to serve. Each month, Consulting Matters takes on a different aspect of starting, growing or evolving a consulting or coaching business. Some episodes go deep into the strategy. Quick Wins tackle practical questions and ideas you can put to work right away. Pep Talks address the fear, self doubt and analysis paralysis that can keep even the most accomplished professionals stuck. Conversations with consultants, coaches and experts bring additional perspectives that remind us that we are catalysts for transformation. And yes, the name Consulting Matters is intentional. It’s a show about the matters of consulting and coaching. But it’s also built on Betsy’s belief that consulting and coaching matters. The work you do can change businesses, careers and lives. And the more effectively you own, position and communicate the value of that work, the greater the difference you can make. Here’s the assignment: Listen, learn, then put it to work so you fully own the power of what you do and intentionally position yourself for the clients, impact, and income you’re fully capable of.

  1. Aug 5 ·  Bonus

    Consulting Matters Podcast Update

    See you back on September 9th!  Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

    Consulting Matters Podcast Update

  2. Jul 29

    How to Launch a Consulting or Coaching Business in 30 Days with Dorothy Mosby (Ep173)

    Wondering if it's really possible to launch your consulting or coaching business in less than 30 days...without cutting corners or relying on AI? If you've spent decades building your expertise but feel overwhelmed by turning it into a business, you might assume launching the right way has to take months. It doesn't. In this episode of the Consulting Matters podcast, my guest is my client Dorothy Mosby, who went from senior academic leader to consulting and coaching business owner in less than 30 days — complete with a clear brand position, compelling messaging, a professionally designed website, and a successful launch just in time for a critical speaking event at a conference filled with her ideal clients. Together, we pull back the curtain on what made that possible, why speed doesn't have to come at the expense of quality, and why AI can be a valuable tool at times but can never replace the strategy, creativity, and human insight required to build a business that truly represents who you are and connects you to the clients you're meant to serve. IN THIS EPISODE, YOU'LL DISCOVER: Why slowing down to work first on your brand clarity is what speeds up your business launch Where AI helps when you're launching your consulting or coaching business — and where it slows you down The unlearning experienced academics and corporate professionals have to do to craft messages and copy that connects with clients Why your website is about far more than credibility: it's about stepping into your identity as a business owner WHERE TO DIVE IN: 02:18 – Why Dorothy left senior academic leadership for consulting/coaching business ownership 09:00 – Why experienced professionals struggle to define their niche 13:22 – How a conference deadline forced a 30-day launch 16:22 – Why professional branding photos matter 36:53 – Unlearning academic and corporate writing 43:50 – Finding the right words in a politically sensitive climate 50:59 – Dorothy's advice for midlife entrepreneurs 55:03 – Who Dorothy serves and how to send the right leaders her way See full show notes and transcript here → https://www.betsyjordyn.com/blog/How-to-Launch-a-Consulting-or-Coaching-Business-in-Less-Than-30-Days  NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads RESOURCES Learn more about Dorothy's academic leadership coaching (and how my team and I brought her brand positioning and messaging to life through copy, photos, and visuals)→ https://dorothymosby.com If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

    How to Launch a Consulting or Coaching Business in 30 Days with Dorothy Mosby (Ep173)

  3. Jul 22

    How to Break Free from Relying on Referrals to Get Consulting or Coaching Clients with Cori Crawford Van Oss (Ep172)

    Wondering How to Get Consulting or Coaching Clients...Without Relying on Referrals? At first, relying on referrals to get consulting or coaching clients is great… and reliable. Or at least reliable enough. Your generous network sends business your way. Then thrilled former clients introduce you to new ones. Only problem? This works…until it stops and the question sets in: What do I do when getting clients primarily through relying on connections and referrals is no longer enough? If you have been asking yourself these questions, this episode is for you! In this conversation, seasoned leadership coach and my client Cori Crawford Van Oss and I take you behind the scenes of what it really takes to make the shift from the hustle of getting clients through asking for referrals and the agonizing waiting game to the flow of attracting the right clients – the ones you’re called to serve - to you.  We talk about the role that content plays in expanding your reach and your impact, and how to overcome the #1 barrier to getting started – which is clarity and confidence in who you help, the problems you solve, the value you create, and your unique perspective that drives how you think about and approach your consulting or coaching. We also got into how calling herself a trusted advisor (in addition to a coach) with the eyes to see things her clients can’t, helped her not only differentiate herself in the market but truly own her unique God-given gifting.  We talk about how remarkable content doesn’t just showcase our big ideas but meets clients where they are at each step in their buying journey. But the real power of owning our unique brand position, clarifying our message, and creating content isn’t about marketing but creating the conditions for transformation, as it provides the psychological safety that it requires. It’s about instilling trust, living our purpose, and making meaning out of our deepest wounds and most painful experiences, which is where the sources for our greatest credibility, empathy, and uniqueness lie.  If your real question isn’t just about making a shift in your approach to getting clients from chasing or waiting for them to drawing them to you, but it’s more about how to create sustainable success from the inside out, this episode is for you.  WHERE TO DIVE IN [00:00] When Referrals Aren't Enough [01:48] A Decades-Long Connection Comes Full Circle [06:12] From Global Mission Work to Going Solo [12:06] Why the Rebrand Had to Start From Scratch [16:13] Naming the Real Problem: Growth Without Burnout [20:16] The Pregnancy Metaphor: Growing at a Human Pace [37:23] Your Ideal Client Is an Earlier Version of You [41:05] Mapping Content to the Buyer's Journey [54:13] The Rocket Metaphor: Superpowers Born From Pain NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ Learn more about Cori Crawford Van Oss's leadership coaching, trusted advisor, and workshop that sustain and increase the impact of mission leaders without burning out staff and volunteers → https://coricrawfordvanoss.com/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!

    How to Break Free from Relying on Referrals to Get Consulting or Coaching Clients with Cori Crawford Van Oss (Ep172)

  4. Jul 15

    4 Questions I Ask Every Client to Clarify Their Perfect Niche (Ep171)

    Struggling to figure out the perfect niche for your consulting or coaching? You won’t be after you tune into this episode of the Consulting Matters podcast! In this episode, I’m taking you behind the scenes of my brand positioning process and sharing the four questions I ask every client to help them discover their niche fast – without the spin or second-guessing.  I’ll reveal to you why trying to answer, “What’s my niche?” directly rarely works, why all the time you’ve spent with AI trying to get clarity is leaving you more confused, and what you should be asking yourself and doing instead.  Ready for a more strategic approach to clarifying your niche, while addressing the very fears of choosing the wrong direction or limiting yourself? Tune in now!  What you’ll discover in this episode: What a niche actually is and what you need to know before trying to figure out yours Why figuring out your niche is so much harder than people make it sound, and the three reasons so many consultants and coaches stay stuck.  The #1 strategy and mindset shift that changes everything when you're choosing a niche that helps you stand out.  Why no one hires a consultant or coach because they want a consultant or coach, and what they're really looking for instead.  Simple research strategies that will help you stop guessing and uncover what your ideal clients truly want and need WHERE TO DIVE IN 0:00 – Struggling to find your niche? 0:22 – Welcome to Consulting Matters 4:47 – Q1: What your niche actually is 7:09 – The "spotlight" mistake everyone makes 9:23 – Why AI can't nail your brand position 14:04 – Q2: Defining your ideal client 21:09 – Q3: The context for your help (the big one) 25:42 – Q4: Filling the market gap 27:57 – Recap and final takeaways NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!

    4 Questions I Ask Every Client to Clarify Their Perfect Niche (Ep171)

  5. Jul 9

    Why Your Consulting or Coaching Business Should Be Your Next Promotion, with Deborah Masak (Ep170)

    Struggling to figure out which consulting or coaching business to start? If you're a mid-career professional with years of experience, strengths, and possibilities, it's not always obvious which direction is right. In this episode of Consulting Matters, my client Deborah Masak shares what she's learned about transforming decades of corporate leadership experience into a consulting and coaching business built around the highest level of expertise she earned throughout her career. Together, we explore why so many experienced professionals unintentionally build businesses around an earlier version of themselves instead of giving themselves the promotion they've earned. This conversation will show you how setting the intention to give yourself a promotion can fast-track your clarity and confidence, keep you from selling yourself short, and lead you to a business that reflects who you've become, not just what you've done. What you’ll discover in this episode: Why building your consulting or coaching business should feel like a promotion, not a return to work you've already outgrown. How to navigate the messy middle of finding clarity in the right direction and positioning   Why choosing one clear area of expertise is more powerful than trying to build a business around everything you've done. How to create compelling offers that monetize your strengths to help your clients solve their problems and achieve their goals.   Why getting your professionally designed website done is about more than looking legitimate. It's the confidence you need to fully step into your identity as a business owner. WHERE TO DIVE IN 01:11 – Deborah's background & how she met Betsy 02:03 – 30 years in corporate L&D, why she wanted out 07:46 – Finding clarity: testing different business directions 16:08 – Trusting the process through the uncertainty 21:30 – Why we undervalue our newest skills vs. our past selves 34:36 – Deborah's offer: elevating L&D as a measurable driver 36:45 – Quick plug: Betsy & Deborah's joint ROI partnership  40:28 – Building the website & brand messaging 45:09 – The photo shoot "moment of truth" 48:46 – AI vs. human copywriting  54:49 – Deborah's closing advice 56:19 – Where to find Deborah NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ Learn more about Deborah’s strategic coaching and measurement studies for L&D leaders (and how my team and I brought her brand positioning and messaging to life through copy, photos, and visuals)→ https://deborahmasak.com/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!

    Why Your Consulting or Coaching Business Should Be Your Next Promotion, with Deborah Masak (Ep170)

  6. Jul 1

    Achieving Sustainable Success without Burnout with Rachelle Stone (Ep169)

    Wondering if you can have it all - a consulting or coaching business AND life you love, without burning yourself out to get it?  If you think building a thriving consulting or coaching business requires sacrificing your health, relationships, or personal life, think again. In this episode of Consulting Matters, executive coach and burnout resilience expert Rachelle Stone shares what she's learned after more than a decade of helping high achievers create success on their own terms. Together, we explore why burnout isn't just about working too hard. It's often the result of building your business and life around someone else's definition of success instead of your own. This conversation will show you what's really required to build a consulting or coaching business that creates meaningful success year after year while also creating a life you love. What you'll discover in this episode: Why burnout often begins long before you realize you're headed there. How inherited "success scripts" quietly shape your business and career decisions. The simple daily habits that help prevent burnout before it becomes a crisis. Why your values, strengths, and natural wiring are the foundation of sustainable success. How to redefine success in a way that supports both your business and your life. WHERE TO DIVE IN 0:00 Rachelle opens with the question that changes everything: whose success script are you actually living? 4:23 The I-95 moment: how Rachelle burned out without even knowing it 9:36 The coaching class epiphany that finally gave it a name 14:44 Where the tagline "no one should burn out of a life they love" was born 20:13 How to identify and rewrite the scripts running your life 31:18 Prevention vs. recovery: why you want to choose prevention 46:08 How Rachelle lives the mission today, including coaching for free at industry conferences 53:57 The one thing to focus on if you want sustainable success NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ Learn more about Rachelle's executive coaching for high-performing leaders and burnout resilience → https://rstoneconsulting.com/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!

    Achieving Sustainable Success without Burnout with Rachelle Stone (Ep169)

  7. Jun 24

    The Inner Work of Entrepreneurship with J. Kyle Howard (Ep168)

    Five years ago, J. Kyle Howard hired me because he was struggling to articulate what he did and how to package it into a business. At the time, he was a former CIO trying to figure out how to turn decades of experience into something other people would understand, value, and buy. In other words, he thought he had a messaging problem. What neither of us realized was that the challenge wasn't really about messaging. As we worked together, something deeper began to emerge. Questions about identity. Questions about purpose. Questions about who he was apart from the career he had spent years building. This week, as part of my "Where Are They Now?" series on Consulting Matters, J. Kyle returns to the podcast to reflect on what happened next. And what a journey it has been. Over the past five years, he tried on different business ideas, moved across the country, went through a significant personal healing journey, and ultimately found his way back to an idea that had been trying to get his attention for more than 30 years. What I love about this conversation is that it captures something I've observed throughout my career. People often come to me because they think they need help with positioning, messaging, offers, or marketing. And sometimes they do. But for many consultants and coaches, particularly those leaving established careers to build something of their own, the real journey isn't about marketing. It's about becoming. It's about discovering who you are when the title, the role, the organization, and all the external markers of success are no longer defining you. It's about finding the courage to build a business that reflects who you actually are, rather than who you think you're supposed to be. J. Kyle's story is a powerful reminder that clarity doesn't always arrive in a straight line. Sometimes the detours are part of the path. Where to dive in: 00:00 — Entrepreneurship forces inner work 02:09 — What Jay really needed in 2020 wasn't a business plan 06:01 — The promotion that should have been everything 17:33 — Choosing himself over the Northrop Grumman job 18:58 — The hotel lobby stranger who cracked him open 21:20 — 15 days later: two clients and a 35th floor view 23:16 — The question that had bothered him for 30 years 30:11 — What the business actually is in plain English 37:44 — How Jay accidentally became an OD consultant 40:52 — Live messaging coaching on air 50:21 — Three things Jay would tell his 2020 self Next Steps: Don't Panic: You won't receive everything you need at once. It's a process, so walk your path without fear. Stay Open, Not Defensive: Accept the information that comes to you instead of shutting it down. Express What Hurts: If something is painful, let it out. You don't have to do it publicly, but if you need to cry, cry. Have the experience. Bring Your Authentic Self Forward: If you need help bringing your authentic identity into the world through a consulting or coaching business, book a discovery call with me or explore my services. Other episodes you may enjoy: Turn Fear into Confident Action with J. Kyle Howard (Ep5)  Scaling Success Your Way with Denise Musselwhite (Ep167) What it Really Means To Be On-Purpose (Ep166) Are We Aligned on What People-Centered Leadership and Organizations Really Mean? (Ep164) About my guest: J. Kyle Howard is an organizational systems strategist and founder of the Opportunity Systems Institute. With over three decades spanning oil and gas, healthcare, media, and enterprise technology, he developed Opportunity Systems Architecture — a methodology for diagnosing why talented people inside broken systems produce inconsistent results. His work has driven outcomes like a 17% to 98% project completion rate improvement and $2.4M in savings. Learn more at opportunitysystemsinstitute.com. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services

    The Inner Work of Entrepreneurship with J. Kyle Howard (Ep168)

  8. Jun 18

    Scaling Success Your Way with Denise Musselwhite (Ep167)

    I am super excited to introduce my brand-new "Where Are They Now?" series on the Consulting Matters podcast, and I could not have picked a better first guest.   You've heard me talk about Denise Musselwhite before. I chose her to kick off this series because I love her story. She found clarity on her purpose as an executive development coach for diverse leaders in tech, and that clarity fast-tracked her profits and got her fully booked faster than even she planned for.   Which, of course, created the happiest of problems: how do you scale success your way? Tune in to discover why brand and messaging clarity isn't just one of the things you do to grow your business, it's THE thing that accelerates and sustains your success, how Denise is solving the happy problem of scaling on her own terms, and her powerful approach to tracking progress using metrics that go way beyond the financials. In this episode, you'll hear: How Denise went from working in the business to CEO in year three How getting fully booked led to figuring out scale on her own terms The KPI system that tracks more than just money The 5-15 Tool that changed the way she runs her business Outsourcing strategically while keeping what she loves Scaling success her way — what it really looks like Where To Dive In 3:34 Denise's origin story and why she couldn't unsee it 10:16 The watershed moment that unlocked the leap 20:08 Fully booked and figuring out scale 27:43 The KPI system that tracks more than money 37:20 Year three: from "in the work" to CEO 38:43 Scaling success your way 43:31 Outsourcing strategically (and keeping what you love) 53:04 The 5-15 Tool 54:18 Building your personal board of directors   Next Steps Start tracking your own full-picture KPIs this week… not just revenue, but everything that makes you your best self. Think gym, family time, meals cooked, whatever keeps you at your best. Grab Denise's 5-15 Tool for a simple weekly check-in framework you can start using right away. https://www.denisemusselwhite.com/  Ready to get the kind of clarity that Denise credits for her success? Work with me on your brand positioning and messaging, and take your first steps toward building a consulting business that works on your terms. https://www.betsyjordyn.com/services  Other episodes you may enjoy: Employee to Entrepreneur: Embrace A New Mindset with Denise Musselwhite (Ep62) What it Really Means To Be On-Purpose (Ep166) Are We Aligned on What People-Centered Leadership and Organizations Really Mean? (Ep164) How to Monetize Your Zone of Genius (Ep163) Too Many Business Ideas? 5 Steps to Find Your Focus (Ep160) About the guest: Denise Musselwhite is a board-certified executive coach, speaker, and strategist who spent 25 years in tech — often as one of the only Latinas in the boardroom. Through her company Tech & Thrive, she helps women and diverse professionals break through the hidden barriers holding them back so they can step into leadership, land the roles they deserve, and build careers that actually fit their lives. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services

    Scaling Success Your Way with Denise Musselwhite (Ep167)
See All (178)

Trailer

4.9
out of 5
16 Ratings

About

What does it really take to turn the best of your career, experience, and strengths into a thriving consulting or coaching business that makes money AND makes a difference? Consulting Matters explores that question and the practical strategies behind starting, growing and evolving the right consulting or coaching business for you. Hosted by Betsy Jordyn, ex-Disney consultant turned Business Mentor and Brand Positioning & Messaging Strategist, the show draws on more than 30 years in the consulting and coaching industry to tackle everything from choosing the right niche and getting your brand positioning right to packaging your expertise, creating brand messaging that connects with clients, building a credible website, creating a predictable client pipeline and landing more strategic, higher paying engagements. Because “just getting out there and getting clients” isn’t the answer. And referrals on repeat isn’t the dream. If you want more control over your success, you have to take charge of how you position yourself in the market and with the clients you most want to serve. Each month, Consulting Matters takes on a different aspect of starting, growing or evolving a consulting or coaching business. Some episodes go deep into the strategy. Quick Wins tackle practical questions and ideas you can put to work right away. Pep Talks address the fear, self doubt and analysis paralysis that can keep even the most accomplished professionals stuck. Conversations with consultants, coaches and experts bring additional perspectives that remind us that we are catalysts for transformation. And yes, the name Consulting Matters is intentional. It’s a show about the matters of consulting and coaching. But it’s also built on Betsy’s belief that consulting and coaching matters. The work you do can change businesses, careers and lives. And the more effectively you own, position and communicate the value of that work, the greater the difference you can make. Here’s the assignment: Listen, learn, then put it to work so you fully own the power of what you do and intentionally position yourself for the clients, impact, and income you’re fully capable of.

Information

  • Creator
    Betsy Jordyn
  • Years Active
    2021 - 2026
  • Episodes
    178
  • Rating
    Clean
  • Copyright
    © 2026 2025
  • Show Website
    Consulting Matters