What if the most powerful thing you could do for your clients isn't to consult or coach them… but to mentor them? We are the ones who guide our clients to achieve their aspirations and become who they are striving to become! We come alongside clients who are in the middle of their heroic journey. So if the client is the hero, then who are we? We are the mentors. We are the guides. We are the Obi-Wans to their Luke Skywalker. Ever since I left Disney to start my own consulting business over 15 years ago, I have been obsessed with the heroic journey. The heroic journey is a framework of transformation that mythologist Joseph Campbell captured…. There's an individual living a normal life who encounters something unexpected that calls them to adventure. They hesitate, and then they meet a wise old man or woman as a mentor. It appealed to me at first because of how it captured what was really behind me leaving my high-profile job at Disney for my own business, which wasn't just a career transition but a total life transformation. My own heroic journey. But then there's another angle that really speaks to me, especially as I pivoted from consulting to the business mentoring I do now, and that's the role of the mentor who shows up at critical moments with a mix of vision for what is possible for the hero or heroine and tough love to step into it. This role is what I see as the true purpose of transformational consultants and coaches… mentor to heroes and heroines on their journey of transformation. We are the Rafiki to Simba. We are the Obi-Wan to Luke. And when I heard people at a local OD networking meeting talking about Yogi Mueller and his book The Great Slapping, I knew I needed to have him on the show. Tune in to fully appreciate and step into the mentor role with your clients. In today's episode, we're getting into: The role of the mentor in the “hero’s journey” and how it reframes your work with clients at a deeper level What real mentorship requires: trust, truth, and the willingness to deliver feedback that actually creates transformation The difference between accidental mentors and intentional mentors, and why that distinction matters for your impact How to both become a better mentor and show up as a mentee who actually grows and evolves Chapters: 00:00 – Why Mentorship Is More Powerful Than Coaching 02:05 – Yogi’s Journey: Disney, Career Shifts, and Reinvention 10:49 – Building a Business and Finding Your Voice 15:44 – Why Clients Buy You, Not Your Framework 19:08 – Mentorship vs. Transactions: A Different Value Proposition 23:00 – The Meaning Behind The Great Slapping 25:28 – The Mentors Who Shape Us (and Why It Matters) 29:39 – The Hero’s Journey and the Role of the Mentor 33:38 – Why Consultants Have Authority Without Position 42:18 – The “Great Slapping”: Tough Feedback That Transforms 47:50 – What Makes a Great Mentee 53:21 – Why You Need a Mentor (Even If You’re the Expert) 59:02 – Growth, Blind Spots, and Stepping Into the Mentor Role Next Steps: Get clear on the role you actually play Are you showing up as a consultant, a coach… or a mentor? Define how you guide your clients through their transformation journey so your positioning reflects the real value you bring. Refine your brand positioning to match your impact If your messaging doesn’t clearly communicate how you help clients become who they are striving to become, you’re leaving opportunity on the table. Your positioning should make it obvious that you are the partner who meets them in the middle of their heroic journey. Work with me to step fully into the mentor role If you’re ready to elevate your positioning and show up as the guide your clients actually need, Betsy can help you clarify your message, own your role, and build a brand that reflects the transformation you create. Learn more here https://www.betsyjordyn.com/services Other episodes you may enjoy: Shift Your Consulting & Coaching from Services to Transformations with Joseph Pine (Ep154) How to Start Your Consulting Business Right…the First Time with Sara Guttman (Ep153) Why Brand Clarity Is About Trust with Dr. J.B. Adams (Ep152) 3 Types of Consulting /Coaching Expertise: Which one is yours? (Ep147) 5 Truths About Branding, I Only Saw After Tearing My Process Apart (Ep146) Inside My Brand Messaging Process (and Why It Always Works) (Ep140) About the guest: With over 30 years in Talent Development, Yogi Mueller helps forward-thinking executives build the leadership pipelines they need to support real business growth. His background spans hospitality, Disney leadership, and even a former career in comedy, bringing a rare mix of clarity, candor, and humanity to every room he walks into. Yogi is the go-to partner when leadership teams are misaligned, new leaders lack direction, culture feels unclear, or high-potential programs need credibility fast. Through his signature Embrace the G.R.I.T. approach and G.R.I.T. Index Assessment, he helps leaders get honest, take ownership, and grow through the hard lessons that actually drive transformation. He is also the author of The Great Slapping, a raw take on mentorship, feedback, and what it truly takes to develop leaders who don’t shy away from what’s required to grow. https://www.linkedin.com/in/yogimueller/ About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
