52 min
Ep 09 - Becoming the Apple of Manufacturing with Graham Immerman (Machine Metrics) The Industrial Marketing Show
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- Marketing
Graham Immerman joined Machine Metrics in early 2017. The founders had a vision to become the Apple of Manufacturing, but their brand didn't yet fit their aspirations. In this episode, we dive into how Graham took Machine Metric's marketing to the next level in spite of having a very small team. Topics include: marketing a tech solution in manufacturing, data-driven content strategy, the importance of the pivot (especially in uncertain times), and the future of IoT in the industrial sector.
Graham Immerman joined Machine Metrics in early 2017. The founders had a vision to become the Apple of Manufacturing, but their brand didn't yet fit their aspirations. In this episode, we dive into how Graham took Machine Metric's marketing to the next level in spite of having a very small team. Topics include: marketing a tech solution in manufacturing, data-driven content strategy, the importance of the pivot (especially in uncertain times), and the future of IoT in the industrial sector.
52 min