Ep.100: Top 10 Takeaways Beauty and the Biz

Beauty and the Biz Episode 100!
The Top 10 Takeaways from 27 plastic and cosmetic surgeon interviews that Catherine has conducted over the past 2 years of the Beauty and the Biz podcast.
These are the golden tips that you need to hear and implement in your own practice today!
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Hello and welcome to my 100th special episode of the Beauty and the Biz Podcast.
 
I started this podcast 2 years ago because it’s no longer enough to be a great cosmetic surgeon.

Good marketers often beat out excellent surgeons - at least in the short run so this podcast is to keep you on track and remind you of what’s important.   
 
The industry has evolved with different rules and strategies so it’s time to up your own game.
 
Because if you really want to be successful, you have to Adapt to Change.
It’s about staying nibble in your thinking because:
 
The marketplace has changed
Attitudes about cosmetic rejuvenation have changed
The marketing channels have changed
The patient preferences have changed and how they choose a service provider have changed.
So, you need to change with them, or you’ll get left in the dust.
 
For this 100th special edition, I compiled the 10 Take-a-ways I learned from the many plastic surgeons I interviewed. BTW, I named them in the show notes.
 
These surgeons have been in practice ranging from 4 months to 46 years.
A majority are in solo practice, some are in practice with a partner, and some have multiple partners.
 
So, to celebrate this 100th episode, I reviewed the interviews I’ve done with 27 plastic and cosmetic surgeons around the nation, and in Lebanon, to give you my top 10 take-a-ways of what they are doing to succeed:
 
Let’s get started:
 
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Take-a-way
#1. They have a Growth Mindset
 
They believe their abilities can be developed.
They are open to growing as a person, surgeon and business person.
They are passionate about growing their practice and always striving to be better.
They are willing to push the envelope, learn, evolve and change.
They stay open to life and opps that comes their way
They think positive and are optimistic about their future
They have resilience and see change as an opportunity to grow
They believe their efforts determine their abilities and growth.
They are open to new technologies, marketing trends and surgical techniques.
 
Take-a-way #2: They learn new skills
Many surgeons have decided they are good at surgery but not good at managing people or business or marketing.
So their minds are shut down to learning
Maybe because they spent so much time as a student, they are done.
Or business wasn’t taught in medical school so they are closed to learning new skills.
The successful surgeons open their mind and learn the business of plastic surgery by reading books, joining masterminds
They study and believe the sayings:
Earners are Learners and Leaders are readers
They believe they can learn to do anything and like to try new things vs. sticking to what they already know.”
 
Take-a-way #3: They know their numbers
They manage their money.
They watch their expenses and know their ROI on their SX and non-SX procedures as well as their marketing efforts.
They have goals they are trying to hit, and the staff knows them as well.
Rather than abdicate their responsibility, they take full responsibility for knowing what’s happening in their practice.
They have a bookkeeper and accountant to do the work, but they review the work and numbers regularly so there are no surprises.
They review the bank statements and ask questions, so staff knows they are watching the numbers.
 
Take-a-way #4:They treat their team like an asset rather than a liability
Staff is not an overhead expense
They know they can’t do this alone and need a team supporting