1 hr 6 min
Ep 107: 2020 Housing Giants with Rich Binsacca Market Proof Marketing: Home Builder Marketing Insights
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- Marketing
Market Proof Marketing · 2020 Housing Giants with Rich Binsacca
Rich Binsacca
Rich Binsacca, Editor-in-Chief of Professional Builder, joins the podcast to discuss the 2020 Housing Giants List. He shares big picture housing trends for the the next year, and how COVID-19 might impact them.
Story Time (1:40)
Kevin swallowed a live fish?
Becca share her experience with her first warranty appointment after being in her new home for over a year.
Andrew shares a continuation of his new home saga (it’s been two years now… is it still considered “new?”)
Kevin taps into the dark side (of marketing), and urges builders to experiment now while the market is hot. Also, he was a recent guest on The Weekly, ProBuilder‘s new live streaming event!
In the News (19:17)
More Remote Work Opportunities May Make Suburbs More Desirable (Zillow.com)
Unbounce offers new pricing model by conversion (Unbounce.com)
Google will now allow auto-delete more user data after 18 months (Adage.com)
18 months is 20 years in internet years – is the info even still useful?
The need for (mobile) speed: Small improvements have a big conversion impact (SearchEngineLand.com)
Speed is necessary but relative
360 Topic of the Week: ProBuilder’s 2020 Housing Giant Rankings with Editor-in Chief, Rich Binsacca (31:17)
Kevin and Rich discuss:
How the Housing Giants rankings are determined
Big builders keep getting builder – acquisition and expansion
The “Magnificent Middle” of builders generated $41 billion in revenue in 2019
Square footage dropped, price increased, particularly among starter homes
The effects of COVID-19 on housing preferences
Downward trend of builder incentives
What might cause the current hot market to cool?
The #1 issue the housing industry needs to solve
A sneak peek at Utopia – a new channel that will focus on housing technology and innovation
Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 107: 2020 Housing Giants with Rich Binsacca appeared first on Online Sales and Marketing for Home Builders - DYC.
The post Ep 107: 2020 Housing Giants with Rich Binsacca appeared first on Online Sales and Marketing for Home Builders - DYC.
Market Proof Marketing · 2020 Housing Giants with Rich Binsacca
Rich Binsacca
Rich Binsacca, Editor-in-Chief of Professional Builder, joins the podcast to discuss the 2020 Housing Giants List. He shares big picture housing trends for the the next year, and how COVID-19 might impact them.
Story Time (1:40)
Kevin swallowed a live fish?
Becca share her experience with her first warranty appointment after being in her new home for over a year.
Andrew shares a continuation of his new home saga (it’s been two years now… is it still considered “new?”)
Kevin taps into the dark side (of marketing), and urges builders to experiment now while the market is hot. Also, he was a recent guest on The Weekly, ProBuilder‘s new live streaming event!
In the News (19:17)
More Remote Work Opportunities May Make Suburbs More Desirable (Zillow.com)
Unbounce offers new pricing model by conversion (Unbounce.com)
Google will now allow auto-delete more user data after 18 months (Adage.com)
18 months is 20 years in internet years – is the info even still useful?
The need for (mobile) speed: Small improvements have a big conversion impact (SearchEngineLand.com)
Speed is necessary but relative
360 Topic of the Week: ProBuilder’s 2020 Housing Giant Rankings with Editor-in Chief, Rich Binsacca (31:17)
Kevin and Rich discuss:
How the Housing Giants rankings are determined
Big builders keep getting builder – acquisition and expansion
The “Magnificent Middle” of builders generated $41 billion in revenue in 2019
Square footage dropped, price increased, particularly among starter homes
The effects of COVID-19 on housing preferences
Downward trend of builder incentives
What might cause the current hot market to cool?
The #1 issue the housing industry needs to solve
A sneak peek at Utopia – a new channel that will focus on housing technology and innovation
Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.
More insights and opportunities in the Market Proof Marketing Facebook group.
Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes
Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify
Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay
Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
The post Ep 107: 2020 Housing Giants with Rich Binsacca appeared first on Online Sales and Marketing for Home Builders - DYC.
The post Ep 107: 2020 Housing Giants with Rich Binsacca appeared first on Online Sales and Marketing for Home Builders - DYC.
1 hr 6 min