Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert
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  • MARKETING
  • UPDATED WEEKLY
Market Proof Marketing: Home Builder Marketing Insights

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

  1. Ep 370 - It's Never About The Money with Michelle Simms-Reiter

    17 HR. AGO

    Ep 370 - It's Never About The Money with Michelle Simms-Reiter

    Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-Reiter Kevin Oakley is joined by a very special guest, Michelle Simms-Reiter, Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's new book, It's Never About the Money: Activating the Performance Motivator System to Attract, Retain, and Motivate PeopleWhen you take money off the table, what factors are you using to evaluate what matters to you, and what's important to you?The six categories most people fall into within a company related to motivation The role that self-assessment plays when making decisions throughout your career path Building a company culture that serves the motivations of its employees and knowing what applies to your team Engaging team members and nailing down your company's core values to determine who is the best fit The story of "Boomerang Bob"  Like and subscribe on your favorite platform! The post Ep 370 - It's Never About The Money with Michelle Simms-Reiter appeared first on Online Sales and Marketing for Home Builders - DYC.

    24 min
  2. Ep 369 - The Venus Metric Trap

    4 DAYS AGO

    Ep 369 - The Venus Metric Trap

    Market Proof Marketing · Ep 369 - The Venus Metric TrapKevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time (03:57): Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show?In The News (15:28): The Venus Fly Trap of Vanity Metrics (https://www.doyouconvert.com)Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope (https://www.realtor.com/news/trends/housing-market-2025/)What won't happen in 2025 (https://digiday.com/marketing/what-wont-happen-in-2025/) Things We Love - Things We Hate (39:10): Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope Beth was influenced and was gifted a pair of the Ozlo sleepbuds. She may or may not also be an influencer now! Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example Like and subscribe on your favorite platform! The post Ep 369 - The Venus Metric Trap appeared first on Online Sales and Marketing for Home Builders - DYC.

    49 min
  3. Ep 368 - Leaning Into "New"

    JAN 9

    Ep 368 - Leaning Into "New"

    Market Proof Marketing · Ep 368 - Leaning Into "New" Kevin Oakley is joined this episode by Jackie Lipinski and Jessie Suggs for the first full episode of 2025! The team discusses builder wins from December, and some very important breaking news -- Kevin actually watched a movie! They break down existing home sales data, and recap Zillow's most unusual home searches from last year. Story Time (02:05): Jackie brings up the quote "Zillow can't smell the cat" from Greg Robertson Jessie was delighted by a builder's success in December, and brings up the importance of having very specific goals for Q1 Kevin has some breaking news -- he watched The Godfather movies over break. He also brings up some homebuilder data -- there were over 45.62M unique users tracked going to home builder websites for the yearIn The News (15:28): Existing-Home Sales Hit Strongest Year-Over-Year Increase Since June 2021 (https://www.builderonline.com) Zillow reveals 2024's most popular -- and most unusual -- home searches (https://zillow.mediaroom.com) Instagram and Facebook to Fill Platforms With AI-Generated Accounts (https://petapixel.com)Things We Love - Things We Hate (46:05): Jessie loves and hates the same thing -- making sourdoughJackie is leaning into showing gratitude and loves showing appreciation for others Kevin is loving the Ohio State Buckeyes! Like and subscribe on your favorite platform! The post Ep 368 - Leaning Into "New" appeared first on Online Sales and Marketing for Home Builders - DYC.

    54 min

  4. JAN 2

    Ep 367: Don't Fail Your Realtor Partners In 2025

    Market Proof Marketing · Ep 367: Don't Fail Your Realtor Partners In 2025 It's a new year, but there are still a lot of old misunderstandings about how the world has changed after NAR's settlement in 2024. Kevin Oakley is joined by James Dwiggins - the Co-Founder and Chief Executive Officer of NextHome Inc., and someone who was one of the named defendants in the case, to help set the record straight. Learn why if you continue to offer compensation to buyer's agents, you might get what amounts to a "cease and desist" from prominent brokers in your area, why offering concessions to your buyer (not the agent) is the way to go, and more. Yes, the world has changed - no, it isn't ending.Real Estate Insiders Unfiltered Podcast (hosted by James & Keith) Like and subscribe on your favorite platform! The post Ep 367: Don't Fail Your Realtor Partners In 2025 appeared first on Online Sales and Marketing for Home Builders - DYC.

    33 min
  5. Ep 366: That's a Wrap, 2024!

    12/26/2024

    Ep 366: That's a Wrap, 2024!

    Market Proof Marketing · Ep 366: That's a Wrap, 2024! Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30):Kevin talks about builders finishing the year strong, and the growth planned for 2025 Beth wins story time with the topic of "sales vampires" and the importance of resetting boundaries among marketers and sales teams Jackie reminds you to be the hall monitor of your marketing, and doing your homework on/auditing the things you're signing up for In The News (21:08):Beyond The Artboard: Hedgefield Case Study (https://www.doyouconvert.com)Kevin addresses a listener question at (24:50) about a recent online event (The Marketing Dream Team)ChatGPT search is now available to all free users ( https://searchengineland.com)Why Zonda's Latest Millennial Survey Matters (https://www.builderonline.com)Macaulay Caulkin Admits He Considered Buying $5.25 Million 'Home Alone' House 'Just For Giggles' (https://www.realtor.com)2024 DYC Wrapped -- Coming Soon! Things We Love - Things We Hate (44:17): Jackie loves the holidays, but the constant text messages and marketing efforts are becoming a LOT. Beth asked a marketer if she were an Instapot, what would press the button to get her steam out? Kevin shares a story about his son, and a great moment they shared recently.  Like and subscribe on your favorite platform! The post Ep 366: That's a Wrap, 2024! appeared first on Online Sales and Marketing for Home Builders - DYC.

    51 min
  6. Ep 365 - Leaning Into Local

    12/19/2024

    Ep 365 - Leaning Into Local

    Market Proof Marketing · Ep 365 - Leaning Into Local Like the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15):Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience.In The News (24:20):DYC's Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)Google Ads Testing Video Assets For Search Campaigns? (https://www.seroundtable.com)Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves (https://www.thebuildersdaily.com)TikTok failed to save itself with the First Amendment (https://www.theverge.com)OpenAI's Sora is officially here (https://mashable.com)Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin, and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform! The post Ep 365 - Leaning Into Local appeared first on Online Sales and Marketing for Home Builders - DYC.

    50 min
  7. Ep 364 - The Season of Expectations

    12/12/2024

    Ep 364 - The Season of Expectations

    Market Proof Marketing · Ep 364 - The Season of Expectations Join Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time (03:27):Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year! Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966 In The News (18:23):2024 DYC Holiday Gift Guide (https://www.doyouconvert.com)Remote work levels drop in 39 of the 40 largest markets - what it meant for housing (https://www.resiclubanalytics.com)Zillow predicts more buyers will come out ahead in a bumpy 2025 (https://zillow.mediaroom.com)DOJ pushes for Google to break off Chrome browser after antitrust case (https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html)Things We Love - Things We Hate (34:20): Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish lineJulie talks Black Friday and the participatory element around it Kevin loves Amy's Gourmet Apples, and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing Like and subscribe on your favorite platform! The post Ep 364 - The Season of Expectations appeared first on Online Sales and Marketing for Home Builders - DYC.

    45 min

  8. 12/05/2024

    Guest Ep: The Voice of the Customer With Allison Babin

    Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison Babin In this episode, Kevin Oakley is joined by Allison Babin, Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for personal development and self growth The misconception of personal growth in the business worldThe advantages of working in the homebuilding industry Embracing mistakes that happen along the way with the customer at the forefront Investing the time and energy to be the voice of the customer through personal touchpoints Knowing your data, and being able to communicate that to executives Managing healthy conflict among team members ... and more! Like and subscribe on your favorite platform! The post Guest Ep: The Voice of the Customer With Allison Babin appeared first on Online Sales and Marketing for Home Builders - DYC.

    38 min
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4.9
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About

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

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