Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert
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  • MARKETING
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Market Proof Marketing: Home Builder Marketing Insights

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

  1. Ep 365 - Leaning Into Local

    2 DAYS AGO

    Ep 365 - Leaning Into Local

    Market Proof Marketing · Ep 365 - Leaning Into Local Like the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15):Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience.In The News (24:20):DYC's Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)Google Ads Testing Video Assets For Search Campaigns? (https://www.seroundtable.com)Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves (https://www.thebuildersdaily.com)TikTok failed to save itself with the First Amendment (https://www.theverge.com)OpenAI's Sora is officially here (https://mashable.com)Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin, and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform! The post Ep 365 - Leaning Into Local appeared first on Online Sales and Marketing for Home Builders - DYC.

    50 min
  2. Ep 364 - The Season of Expectations

    DEC 12

    Ep 364 - The Season of Expectations

    Market Proof Marketing · Ep 364 - The Season of Expectations Join Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time (03:27):Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year! Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966 In The News (18:23):2024 DYC Holiday Gift Guide (https://www.doyouconvert.com)Remote work levels drop in 39 of the 40 largest markets - what it meant for housing (https://www.resiclubanalytics.com)Zillow predicts more buyers will come out ahead in a bumpy 2025 (https://zillow.mediaroom.com)DOJ pushes for Google to break off Chrome browser after antitrust case (https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html)Things We Love - Things We Hate (34:20): Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish lineJulie talks Black Friday and the participatory element around it Kevin loves Amy's Gourmet Apples, and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing Like and subscribe on your favorite platform! The post Ep 364 - The Season of Expectations appeared first on Online Sales and Marketing for Home Builders - DYC.

    45 min

  3. DEC 5

    Guest Ep: The Voice of the Customer With Allison Babin

    Market Proof Marketing · Guest Ep: The Voice of the Customer With Allison Babin In this episode, Kevin Oakley is joined by Allison Babin, Director of Marketing with Manuel Builders in Louisiana. Sharing a common passion for personal growth and development, they highlight the importance of celebrating the little wins, doing the right thing for homeowners, and a marketer's role in personalizing and humanizing the building process. Kevin and Allison discuss: Allison's background, and her passion for personal development and self growth The misconception of personal growth in the business worldThe advantages of working in the homebuilding industry Embracing mistakes that happen along the way with the customer at the forefront Investing the time and energy to be the voice of the customer through personal touchpoints Knowing your data, and being able to communicate that to executives Managing healthy conflict among team members ... and more! Like and subscribe on your favorite platform! The post Guest Ep: The Voice of the Customer With Allison Babin appeared first on Online Sales and Marketing for Home Builders - DYC.

    38 min

  4. NOV 28

    Ep 363: Happy Thanksgiving!

    Market Proof Marketing · Ep 363: Happy Thanksgiving! Happy Thanksgiving! Kevin Oakley and Beth Russell kick off episode 363 with the things they are thankful for -- sharing a common gratitude for the sense of community built among homebuilder marketers across the nation, and the friendships that have formed as a result. Today's topic surrounds Kevin's recent article on evolving dynamics among home builders, buyers and agents -- and some of the feedback he received they'd like to dive into. Story Time (00:24):Beth is thankful for her wonderful husband and amazing kiddos. She is also so grateful to be a part of the Marketing Leadership Collective, and what's to come with the group.Kevin is thankful for the overall community of homebuilder marketers, and the friendships that are cultivated within the DYC: All Access community. Today's Topic: Evolving Dynamics (06:50)Kevin and Beth briefly recap his recent article --  The Evolving Dynamics Between Home Builders & Realtors: A Post-Settlement Analysis They read a few of the "mean tweets" (comments and emails he received), and dive into discussion surrounding the questions and scenarios posed in them Kevin gives a special shout-out to a broker, who provided a fantastic response surrounding representing her buyersLike and subscribe on your favorite platform! The post Ep 363: Happy Thanksgiving! appeared first on Online Sales and Marketing for Home Builders - DYC.

    33 min

  5. NOV 21

    Ep 362: Operating Within Realities

    Market Proof Marketing · Ep 362: Operating Within Realities Kevin Oakley, is joined by Julie Jarnagin and Jackie Lipinski, and begin with a candid discussion on why Jackie is considering taking a bat to her Samsung refrigerator, highlighting the importance of accurate reviews. The importance of fostering a healthy space for debates and disagreements comes up, as well as Zillow's new home trends for 2025, and the average age of first-time home buyers. Story Time (4:00): Jackie's story time is her struggle with Samsung appliances -- particularly her refrigerator that is now freezing and giving her issues. Moral of the story: reviews matter. Julie is beginning to embrace conflict and disagreements, and thinks fostering those healthy conversations is a good opportunity Kevin reminds us that there's reality, but within reality, there's always things you can control. In The News (19:31)New technology, old-world style: Zillow reveals 2025's home trends (https://zillow.mediaroom.com)LinkedIn Video Posts Generate 3x More Reach, Study Finds (https://www.searchenginejournal.com) Average Age of First-Time Homebuyer Hits All-Time High (https://www.newsweek.com)Things We Love - Things We Hate (44:04): Jackie is having Friendsgiving and has a love-hate relationship with "panic cleaning," which Julie's family also called "rage cleaning". Julie is going camping this weekend, and bought magical flames to make bonfires colorful and glowsticks to entertain her kids. Kevin shares a notepad he's loving, and a Gilmore Girls advent calendar he got for his daughter this year. Like and subscribe on your favorite platform! The post Ep 362: Operating Within Realities appeared first on Online Sales and Marketing for Home Builders - DYC.

    52 min
  6. Ep 361: Thinking in Categories

    NOV 14

    Ep 361: Thinking in Categories

    Market Proof Marketing · Ep 361: Thinking in Categories  Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space In The News (27:19)The 2024 Homebuilder Online Follow-Up Survey (https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/) Before and After: Caviness & Cates (Beyond The Artboard) (https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/)Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/) Things We Love - Things We Hate (42:48): Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers Kevin hates running, and is suspicious of people who do this too much. Like and subscribe on your favorite platform! The post Ep 361: Thinking in Categories appeared first on Online Sales and Marketing for Home Builders - DYC.

    53 min

  7. NOV 7

    Ep 360: Perfect Practice Makes Perfect

    Market Proof Marketing · Ep 360: Perfect Practice Makes Perfect Kevin Oakley, Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of content, and the lingering question... would you let AI book a flight for you?Story Time (2:20): Julie brings up holiday content planning, and fun ideas for leaning into the holidays. Kevin provides some extra bonus point content ideas. Jessie's story time is about holidays too, and being intentional not to go into hibernation during the holidays when managing customers. Kevin's story time is expanding on a recent LinkedIn post about technology investment, which stemmed from a scenario he encountered recently. In The News (23:40)The Q3 2024 Online Sales and Marketing Benchmarks (https://www.doyouconvert.com) 62% of Renters Worry They'll Never Own a Home (https://www.lendingtree.com) Google Search demoting content that is starkly different from the main content of the site (https://searchengineland.com)Google is working on an AI tool that can browse, shop and book flights for you (https://mashable.com) Things We Love - Things We Hate (49:15): Kevin loves window seats on planes, and the peaceful feeling it bringsJessie is considering running a full marathon with Julie, and talks about the app Runna, which has been very helpful for her planning and training Julie's favorite thing is celebrating Thanksgiving this Sunday! Like and subscribe on your favorite platform! The post Ep 360: Perfect Practice Makes Perfect appeared first on Online Sales and Marketing for Home Builders - DYC.

    56 min
  8. Ep 359: It Doesn't Happen Overnight

    OCT 31

    Ep 359: It Doesn't Happen Overnight

    Market Proof Marketing · Ep 359: It Doesn't Happen Overnight Julie Jarnagin, Jackie Lipinski and Beth Russell host this episode and are gearing up for Halloween! An important topic surrounds time management, and replacing broken processes to streamline marketing tasks as we near the end of the year. They also share some exciting news... Do You Convert is hiring! Story Time (03:22)Beth talks prepping for next year, and an important question she's asking her builder partners -- who is protecting your time?Jackie's story time is about the shift marketers can experience from realism, pessimism and optimism. Julie brings up how it can seem early to be talking about 2025, but now is really the perfect time. In The News (12:04)Do You Convert is Growing! (https://www.doyouconvert.com/jobs/) Builders continue to shift to condos and townhomes amidst affordability crisis (https://zillow.mediaroom.com/2024-10-17-Builders-continue-shift-to-condos-and-townhomes-amidst-affordability-crisis) Meta quietly adds 'automatic adjustments' to ad accounts, raising concerns (https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720)Things We Love - Things We Hate (31:47): Beth has a great deal of disdain for hurricanes, and is so excited to have internet back, sending love to everyone who has been impacted Jackie's favorite thing recently is shared knowledge and communication, getting the best book recommendations to add to her list to check out Julie has been reading books on running and shares her recent readsLike and subscribe on your favorite platform! The post Ep 359: It Doesn't Happen Overnight appeared first on Online Sales and Marketing for Home Builders - DYC.

    41 min
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4.9
out of 5
73 Ratings

About

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

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