45 min
Ep. 14 - Planning a Winning Industrial Product Launch with Anibal Sepulveda (Hypertherm) The Industrial Marketing Show
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- Marketing
Anibal Sepulveda of Hypertherm joins Matt and MJ to talk about product launches. In the pod, Anibal goes over the planning timeline, how they divvy up marketing manpower to push and pull the product, how they measure (and counter measure) success, and why they don't use artificial milestones like industry trade shows to rush or delay product launches into the market.
Anibal Sepulveda of Hypertherm joins Matt and MJ to talk about product launches. In the pod, Anibal goes over the planning timeline, how they divvy up marketing manpower to push and pull the product, how they measure (and counter measure) success, and why they don't use artificial milestones like industry trade shows to rush or delay product launches into the market.
45 min