21 min
EP 157: Money Doesn't Make the Model This Can't Be That Hard
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- Marketing
There's more than one way to run a successful small business... photography or otherwise. But with all the variety out there, successful businesses share one important trait: they are fully aligned under one of three models - The Donkey, The Unicorn, or the Workhorse.
Back in episode 38, I described each of these business models in detail (so if you haven’t listened to that yet, I’d suggest doing so), but today I want to dive deeper on clarifying how you can determine which business model you are. Hint: it’s more than just your pricing!
Links:
Episode 38: The Donkey, The Workhorse, and The Unicorn
The Simple Sales Masterclass
Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
There's more than one way to run a successful small business... photography or otherwise. But with all the variety out there, successful businesses share one important trait: they are fully aligned under one of three models - The Donkey, The Unicorn, or the Workhorse.
Back in episode 38, I described each of these business models in detail (so if you haven’t listened to that yet, I’d suggest doing so), but today I want to dive deeper on clarifying how you can determine which business model you are. Hint: it’s more than just your pricing!
Links:
Episode 38: The Donkey, The Workhorse, and The Unicorn
The Simple Sales Masterclass
Resources:
Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!
21 min