173 episodes

You love photography, but running a business? Maybe not so much. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

This Can't Be That Hard Annemie Tonken

    • Business
    • 4.9 • 81 Ratings

You love photography, but running a business? Maybe not so much. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

    Ep 173: Marketing in Hard Times

    Ep 173: Marketing in Hard Times

    For many photographers, self-promotion can feel a little painful even in the best of times. But what about those days (and weeks and months) when there are much bigger events (rightly) dominating our headlines and headspace? How do you send out a sales email or post about your upcoming mini sessions when those things seem trivial at best compared to what's happening in the world?


    Balancing the need to book work with our genuine sensitivity can be tricky... no one wants to be an insensitive jerk, but we all have bills to pay, too. Today’s episode gives you a strategy for how to stick to your marketing plan while remaining tactful and tuned in to the bigger picture.

    Links: 
    Sign up for the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.

    Join the free This Can’t Be That Hard Facebook Group - the most supportive, business-focused group for photographers out there! 

    • 22 min
    172: Check Your Tech with Colie James

    172: Check Your Tech with Colie James

    Every photographer uses technology to some degree or another. In this day and age, tech is required for everything from bringing new clients in to giving them a good experience to editing, backing up, and delivering the images themselves.


    And if you're not careful, it's far too easy to let your “tech stack” get away from you. Today, Colie James and I are having a conversation about the tech you absolutely need, the places where you may be able to consolidate, and strategies for not letting technology overwhelm your brain or your budget. 

    Links: 
    Listen to Colie's Podcast - Business First CreativesLearn more at Colie's WebsiteFollow Colie on Instagram Sign up for the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Deals + Discounts: 
    Pic-Time: Start your free trial and use code ANNEMIE to receive one bonus month with the purchase of any paid plan.Use code ANNEMIE334 to take 20% off a yearly Pixellu Galleries, SmartAlbums, SmartSlides or All-Apps bundle plan.Dubsado: Use code thiscantbethathard to get 20% off your first year of Dubsado. Want to DIY your Dubsado? Use Colie’s Dubsado course 

    • 39 min
    Ep 171: Preparing for the Economic Storm Ahead

    Ep 171: Preparing for the Economic Storm Ahead

    When the economic forecast looks dark and stormy, it’s easy to get panicked about whether your photography business is up to the challenge. Panic, though, doesn't help... a plan does. Even in boom times, it's smart to keep our businesses ready for whatever storms may come. 


    In today's episode, Annemie shares four important ways that you can sure up your strategy and take some of the fear out of the unknown. If you are feeling apprehensive about the next few months, or just want to bulletproof your business plan, then this episode will be one to get your gears turning.

    Links:


    Listen to Episode 60: “Creativity in the Face of Covid” for creative solutions other photographers have introduced in their businesses during tougher economic times. Check out Revenue on Repeat to learn how to create a membership in your photography business that will give you stability, freedom, and consistent income all year long without the learning curve, confusion, or overwhelm.
    .

    • 27 min
    Ep 170 - Purposefully Part-Time with Erin Brown

    Ep 170 - Purposefully Part-Time with Erin Brown

    In the world of photography education, there seems to be an assumption that everyone is after the same goal: to make 6 figures and have a completely full roster of clients that’s booked out 3 years in advance. 
    But there’s a very large subset of photographers for whom that doesn’t resonate…  because that’s not in alignment with what they want or need from their businesses. 
    Erin Brown artfully dubs herself a “purposefully part-time photographer,” and in this episode, she's sharing some of the specific challenges that part-time photographers face, as well as how to stay true to your own goals in a world that tells us we should always want to do and be more. 

    Links: 
    Part-timer looking to connect? Send Erin a DM on Instagram hereSign up for the Simple Sales Masterclass that Erin talks about, where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the free This Can’t Be That Hard Facebook Group - the most supportive, business-focused group for photographers out there! Go to thiscantbethathard.com/july to find out more about the sale happening from now through 7/25/22

    • 35 min
    EP 169: An Idea for Capturing Ideas

    EP 169: An Idea for Capturing Ideas

    Have you ever had a brilliant idea while driving or walking the dog that felt so clear and exciting at the moment, but then even a few minutes later when you try to write it down… it’s gone? 
    This has happened to me so frequently that I actually created a system (shocking, I know!), not only to capture the ideas that occur to me (even at the most inopportune times), but actually get them into my workflow so I can act on them later. Today, I’m sharing that system with you in a short but actionable episode. Get your pens ready, you’ll want to take notes for this one!

    Links: 
    Sign up for the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the free This Can’t Be That Hard Facebook Group - the most supportive, business-focused group for photographers out there! Go to thiscantbethathard.com/july to find out more about the sale happening from now through 7/25/22

    • 18 min
    EP 168: Preventing Problems with TheLawTog® Rachel Brenke

    EP 168: Preventing Problems with TheLawTog® Rachel Brenke

    Dealing with the legal side of running a business is complicated, confusing, and can feel like an overwhelming item on your to-do list... but the cost of NOT addressing it can be enormous. Luckily for us, Rachel Brenke - better known as The Law Tog - has spent the last 10+ years using her expertise as both a lawyer and a photographer to make the legal side of things accessible to us as creatives. 
    Today on the show, Rachel and I talk about the importance of creating a great client experience, and how taking a thoughtful approach to educating your clients will not only create a rave-worthy experience but can help avoid potential legal issues as well.
    Links: 
    TheLawTog.com The Law Tog Facebook Group Sign up for the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Go to thiscantbethathard.com/july to find out more about the sale happening from now through 7/25/22

    • 43 min

Customer Reviews

4.9 out of 5
81 Ratings

81 Ratings

LMPhotography ,

Love it!

Recently discovered (from your interview on The Portrait Podcast) and I look forward to listening to every episode!

ritagaoo1 ,

Great!

Great topics! And she is really easy to listen to.

SAHM31 ,

Consistent, thoughtful, and helpful episodes

I love business podcasts that keep it short and to the point but that are also packed full of helpful info. Annemie has a natural ability to foster meaningful conversations with her guests while also providing rich content that is consistently helpful. Each episode is spot on with a topic that helps me in my business, it’s easy to listen to, and there isn’t any fluff — a 15 min episode will linger in my head for days after. Always excited to listen!

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
NPR
Andy Frisella #100to0
Guy Raz | Wondery
Jocko DEFCOR Network

You Might Also Like

Sue Bryce Education
Cassidy Lynne
Evie McLeod & Lindsey Roman
Lisa DiGeso, The Milky Way
Nathan Holritz
Carolina Guzik