260 episodes

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

This Can't Be That Hard Annemie Tonken

    • Business
    • 4.9 • 113 Ratings

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

    260 - Intersecting Skills with Amanda Dudzik

    260 - Intersecting Skills with Amanda Dudzik

    I have long believed that the intersection of your (multiple) talents is where the magic for your business lies. So many of us have skills that we could bring to the table, but often don't because we think they have nothing to do with photography - or that they will somehow water down our photography business. Amanda Dudzik turns that notion on its head. 

    In our chat today, Amanda shares how combining her talents in hair/makeup and photography has unlocked new success for her in both areas. Amanda was feeling burnt out doing generic family shoots until she started focusing on what she loves - working one-on-one with women. She now spends an hour prepping each client's look, and has found this bonding time leads to way more bookings.

    Tune in to hear Amanda's story of finding her photography niche and get some ideas for how you can connect on a deeper level with your own ideal client. Maybe you'll even be inspired to take your business to the next level through a unique talent combination you haven't considered yet!

    Links for this episode: 
    Grab Amanda's free Beauty First-Aid Kit hereConnect with Amanda via her  websiteFollow Amanda Dudzik's InstagramJoin The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
    Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

    • 33 min
    259 - Dealing with Difficult Clients with Rachel Utain-Evans

    259 - Dealing with Difficult Clients with Rachel Utain-Evans

    Every photographer has had the experience of dealing with an unhappy client (and if you haven't yet, you will at some point!). There's no two ways about it: that situation sucks, and will probably have you second-guessing yourself and your business. 


    Today I am talking with Rachel Utain-Evans about how to handle difficult conversations with unhappy clients while protecting your business and maintaining excellent customer service... all at the same time. Rachel shares invaluable insights from over a decade of experience on how to navigate these conversations from a place of transparency and confidence. 


    I want you to save this episode so you can come back to it the next time a client comes to you with a complaint; Rachel will give you the resources and confidence to handle whatever comes your way confidently and professionally! 


    https://www.rachelutainevans.com/ - Rachel's website where she mentors photographersJoin The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
    Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

    • 43 min
    258 - How I'm using Pic-Time's new AI feature in my Family Photography Business

    258 - How I'm using Pic-Time's new AI feature in my Family Photography Business

    Today I'm sharing a story I find pretty mortifying.
    As a professional photographer, I have dedicated countless hours to not only organizing my clients' photos, but also preaching the importance of good backups and organization...


    ...and yet the shameful truth is that my own family's photos are mostly a jumbled, unedited mess.


    Suffice it to say when I sat down to put together a slideshow for my son's 18th birthday, I was scrambling.


    But my story has a happy ending, and it's all thanks to Pic-Time's new AI search feature... a feature I'd previously thought was only really applicable to wedding photographers.


    Today I'm sharing not only how I used their tech to save my butt for this project, but more importantly how it opened my eyes to the ways that other family photographers could use this tool to both organize photos and create a better experience for their clients. We will touch on educating clients about the AI tool, how I plan to personalize client proposals and how I think offering searchable online galleries will provide huge value for clients long-term.
    Join The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
    Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

    • 26 min
    257 - Tech Your Business Needs Right Now with Dayna Schaaf

    257 - Tech Your Business Needs Right Now with Dayna Schaaf

    When I find a way to work smarter, up-level my client experience, and stand out from the crowd - especially when the strategy is so easy to implement - the first place I want to share it is right here on the show!

    Dayna's joining me to nerd out about not one but two new pieces of affordable tech that we've been using and loving, and that we think have the ability to uplevel your photography business in a big way: Convert Box and Manychat. 

    Not only will we share specific ideas for how to use these to capture more leads, convert more clients, streamline your workflows, and better your client experience, but we will also talk about the finer details of balancing the world of evolving technology with personalized touchpoints along the way. 
    Join The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
    Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

    • 36 min
    256 - Increasing Print Sales with Wall Gallery Mockups with Sharisse Rowan

    256 - Increasing Print Sales with Wall Gallery Mockups with Sharisse Rowan

    It's often hard for clients to have a clear vision about how they can or should display their photographs in their homes, so getting them to purchase products and larger print collections can be challenging.

    Family photographer Sharisse Rohan is using customized digital wall mockups to overcome that hurdle with her clients and it's working brilliantly! 

    In this episode, Sharisse shares her exact process for building this into the Simple Sales framework, including how it has increased her product sales by a whopping 25% over the last few months!
    Join The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
    Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

    • 36 min
    255 - Successfully Transitioning out of the Slow Season with Sabrina Gebhardt

    255 - Successfully Transitioning out of the Slow Season with Sabrina Gebhardt

    Right about now, a lot of portrait photographers are crawling out of their slow-season dens and gearing up for the inquiries, sessions, editing, etc. that come with the change in weather. 

    Most of us spent the slower months optimizing our businesses behind the scenes - which is great! - but the transition from learning and planning to actually implementing can be a rough one. If you're not equipped with a plan, it's all too easy to slip right back to old habits you were trying to get past (I'm speaking from personal experience here).

    Cue today's conversation with Sabrina Gebhardt. Sabrina is a master at helping photographers thoughtfully managing their time and gracefully grow their businesses alongside their daily lives. 

    We talk about how to successfully transition back into your busier seasons without losing all the work you've put in during the slower season. This episode will leave you feeling equipped and inspired to make it happen!


    mastermind waitlist: sabrinagebhardt.com/mastermind-waitlistJoin The Business Plan Glow Up; a self-paced, 5-part workshop designed to take your photography business from meh to magical! Resources:
    Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

    • 31 min

Customer Reviews

4.9 out of 5
113 Ratings

113 Ratings

Liddyiowa ,

No better way to upskill and upgrade your business

I could go back and list all the ways my business has improved from listening to TCBTH, but it would take a few days to write and your eyes would get tired reading it. 😀😝 Because—and I’m not blowing smoke— there is SO MUCH amazing information in this podcast. She’s entertaining and full of expertise on systems and process and marketing and so much more. Annemie knows what makes a good podcast—great audio quality, great vocal quality, an on-topic interview that doesn’t go on random tangents, and she gets to the meat of the topic quickly (or, if the point is not able to be made quickly, she gets there with clarity). I hate podcasts that are full of idle chitchat and this has none of that useless fluff. Five stars all the way.

GinaMarieRodriguez/GMR ,

The Best!

I love, love, love Annemie. Always amazing advice

alisonbellphotog ,

Calming

I’ve listened to Annemie for years now and consistently find her shows to helpful, motivating, but equally calming. I don’t finish an episode overwhelmed or drowning (maybe its her calming voice?)… but with ideas, motivation and food for thought. Every episode has a small action item I can take away OR feel accomplished that I’m already doing. That says a lot for 12 years in business! Thank you!

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