Ep. 16: Why audience clarity is the secret to driving traffic from your bio Authentic Online Marketing with Ruthie Gray

Let’s talk audience clarity! So everyone knows how difficult it can be to get people off Instagram and on to your site, your podcast, blog website, or maybe an online shop. However, it's not impossible and I'm living proof of that. I want to talk to you a little bit about just that today because there are a few simple tips which may surprise you that you can start using right away to begin driving that traffic from Instagram onto your site! But first, you have to get clear who it is you serve.





 





 





Click below for show notes!


https://www.ruthiegray.mom/audience-clarity/





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Click to learn more about the Authentic Marketing School!











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Visit Alison's IG


https://www.instagram.com/alisonsimmons.bible/?hl=en

















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https://www.instagram.com/michele_bowman07/?hl=en

















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Visit Sarah's IG 








https://www.instagram.com/sarah_e_frazer/?hl=en


 





 


How Audience Clarity Drives Traffic from your Bio


Like I've said many times before, a lot of people that follow me happened to be women my age. We're in our second half of life. We're trying to get used to not raising kids anymore, and it's kind of exciting, you know, once you get over the grief and you realize, Hey, I can do some other stuff.





I's fun to help other people, um, with this new project. Also, a lot of people that follow me are old souls. We just kind of connect for some reason. 





 





So you don't have to be a certain age to benefit from this in other words or a female, but that's who I work with usually. That’s the first step in fostering audience clarity. You have to get clear on who it is you serve. And the way I did this, I've told us before, I test it and I kept testing to see who responded to my content because I was also sharing my life.





 





Part of my life was caregiving. I was in and out of doctor's offices with both my parents until my dad passed as one thing, I'm a GiGi. I share funny things about my grandkids. They sang happy birthday yesterday in my stories. You want to share things like that because story branding is crucial for audience clarity. You're going to see where I'm going with this later.





 





 





 











Get clear on who you serve. And like I said, I'll have a tool later for that. The reason that you want to drive traffic off of Instagram by way of audience clarity is largely because typically sales don’t happen right from Instagram.





Now it can happen, but especially if you have a service, it usually doesn't happen right there. Really the key is to have a newsletter and that Instagram paired with a newsletter. That’s how I market. 





 


Get Clear


For example, I told my newsletter readers, “come watch the Live today.